Breukelen, The Netherlands: In the light of increasing demand for visualfabriq’s game-changing, SaaS Trade Promotion Master™ solution, the company has announced a new European-focused partnership with specialised consultancy, EyeOn. With a proven track record in both change and project management, EyeOn’s expertise includes the re-engineering of processes and the implementation of tools that enable improved planning and controls for better bottom line results.
CEO, Jaco Brussé explains that EyeOn was a natural selection for visualfabriq as the fast-growing business sought a preferred partner in Europe to support the international roll-out of Trade Promotion Master™. “Both our businesses are focused on innovations that enable clients to work in better ways, show measurable results, get better returns on investment and increase business success,” he says. With EyeOn’s focus on the FMCG sector as one of their key verticals, the companies already have a number of clients in common which is an important synergy.
“With this partnership, we merge best of both worlds,” says EyeOn’s partner, Jan Veerman, “We’re bringing together ‘best in class’ software and in-depth knowledge of the FMCG market and Revenue Management processes. By joining forces, we’re better able to help our customers to increase the value of their trade promotions and make well informed decisions in the marketing mix.”
visualfabriq’s Trade Promotion Master™ is a cloud-based, truly end-to-end solution, with a single interface, that fully integrates and processes Big Data; and delivers insights, within minutes, that empower FMCG professionals to plan and control with exceptional agility and accuracy for optimal outcomes.