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Our story

Visualfabriq has a unique, agile data platform and a suite of SaaS applications, so you would be forgiven for thinking we are a team of techies.

 

But you would be wrong.

 

Our founders, our management team are all people who have had substantial, committed careers in the FMCG.  We happened to become tech-entrepreneurs because we saw that tech offered solutions to our most pressing problem – we had never been able to unlock all necessary data, easily and instantly. We had never been able to integrate Big data and turn it into perfectly objective insights for the optimal decision-making we strived for.

 

We were burdened by extremely expensive, inert and inflexible tools. We battled with static and always outdated reports. Hence, it’s actually been a deeply personal quest for us to find the best solution in the world for FMCG to transform Big Data into instant, meaningful insights.

 

But honestly, while rooted in the industry, the agile and flexible solution that really delivered what we needed did not exist.  So, eventually, we got together and built it ourselves.

 

Visualfabriq’s All-in-one Software for Revenue Management started with Trade Promotion Mastertm   delivering an end-to-end solution for Trade Promotion Management, Evaluation and Optimization. We are now moving into the total spectrum of Revenue Management.

 

We are driven by the vision to radically improve revenue management for CPG companies by integrating data, AI, and workflows to greatly empower their employees and create more profit. We are proud that this vision is recognized by our leading FMCG clients who report significant improvements in forecast accuracy and trade fund usage; and by the leading analysts who have recognized us as “best in class for Financial Orientation and Simulation Post Event Analytics” (POI), “market vendor” (Gartner), and, an “innovative CPG SaaS solution” (Forrester).

 

We are proud with our unique capabilities to deliver what we wanted for ourselves; to deliver better, faster and cheaper solutions to unleash the excellenec of our customers and bring back the craftmanship where it belongs. In the business.

 

Welcome in the world of visualfabriq

Our values

About us

Our team

Jaco Brussé

Jaco Brussé

CEO & Co-founder

jbrusse@visualfabriq.com
Carst Vaartjes

Carst Vaartjes

Chief Product Strategy & Co-founder

cvaartjes@visualfabriq.com
René Bakker

René Bakker

Managing Director Retail Solutions

rbakker@visualfabriq.com
Joris Monchen

Joris Monchen

Customer Success Director

jmonchen@visualfabriq.com

Aleksandra Scisly

Aleksandra Scisly

Developer

ascisly@visualfabriq.com
Lex Haitsma Mulier

Lex Haitsma Mulier

Developer

lhaitsmamulier@visualfabriq.com
Francisco Fabián González

Francisco Fabián González

Developer

fgonzalez@visualfabriq.com
Mike van der Niet

Mike van der Niet

Project manager / Business consultant

mvanderniet@visualfabriq.com

Sergei Lahutsiankou

Sergei Lahutsiankou

Project manager / Business consultant

slahutsiankou@visualfabriq.com
Jessica Dekker

Jessica Dekker

IT manager / PMO

jdekker@visualfabriq.com
Stephanie Coulthard

Stephanie Coulthard

Marketing & PR

scoulthard@visualfabriq.com
Jaco Brussé

Jaco Brussé

CEO & Co-founder

Jaco brings with him 30+ years international FMCG experience. Worked in executive and management roles for companies like Heinz, Masterfoods, Kellogg’s, Procter & Gamble and Cloetta.


Email Jaco Brussé
René Bakker

René Bakker

Managing Director Retail Solutions

René brings with him 30+ years retail experience. Worked in many different executive and management roles across the value chain for Companies like C-1000, Brand Loyalty, Karwei.


Email René Bakker