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Start trusting the machine. Today.

Trust the machine! It does know it better. On a personal level we faithfully follow Google Maps without any concern. We marvel at voice recognition capability and happily depend on our tech assistants. Driverless vehicles make more and more sense to us. Over the past...

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Change management at CPG needs hardcore commitment

The winners of the future are those companies with the vision and drive to be masters of change. And you cannot be a master of change in today’s world without the mentality, leadership and the software perspective to master data, artificial intelligence and workflows...

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Winning with promotions

How to turn your promotions around into more profit CPG companies need to break out of year-on-year repeat of strategy and plans, and start to assess every individual investment reliably. Look forward, not backwards An integrated view of the trade channel...

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