Breukelen, The Netherlands: In the light of increasing demand for visualfabriq’s game-changing, SaaS Trade Promotion Master™ solution, the company has announced a new European-focused partnership with specialised consultancy, EyeOn. With a proven track record in both change and project management, EyeOn’s expertise includes the re-engineering of processes and the implementation of tools that enable improved planning and controls for better bottom line results.
CEO, Jaco Brussé explains that EyeOn was a natural selection for visualfabriq as the fast-growing business sought a preferred partner in Europe to support the international roll-out of Trade Promotion Master™. “Both our businesses are focused on innovations that enable clients to work in better ways, show measurable results, get better returns on investment and increase business success,” he says. With EyeOn’s focus on the FMCG sector as one of their key verticals, the companies already have a number of clients in common which is an important synergy.
“With this partnership, we merge best of both worlds,” says EyeOn’s partner, Jan Veerman, “We’re bringing together ‘best in class’ software and in-depth knowledge of the FMCG market and Revenue Management processes. By joining forces, we’re better able to help our customers to increase the value of their trade promotions and make well informed decisions in the marketing mix.”
visualfabriq’s Trade Promotion Master™ is a cloud-based, truly end-to-end solution, with a single interface, that fully integrates and processes Big Data; and delivers insights, within minutes, that empower FMCG professionals to plan and control with exceptional agility and accuracy for optimal outcomes.
About visualfabriq: visualfabriq was founded in 2013 by Jaco Brussé and Carst Vaartjes – both experienced FMCG and Retail professionals who embarked on a quest to develop a tool that could truly transform the industry’s Big Data into instant meaningful insights. In its start-up years, the company already won engagements at various Tier 1 manufacturing companies. In the 2016 Promotion Optimisation Institute (POI) TPx Vendor Panorama, visualfabriq’s Trade Promotion Master™ was awarded with ‘Best-in-Class’ distinctions for both Financial Orientation/Simulation and Post Event Analytics. For more information visit: www.visualfabriq.com
About EyeOn: EyeOn is a specialized consultancy firm with a well-established European footprint that improves the bottom-line results of customers by improving their forecasting and planning capabilities. EyeOn designs and implements effective tailor-made solutions; offers interim forecasting and planning specialists and runs outsourced planning services. To remain innovative EyeOn is continuously involved in various research projects in close co-operation with universities. EyeOn is an independent company and maintains several partnerships with software vendors, all in the area of Planning & Forecasting. For more information visit: http://www.eyeon.nl/
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