blog image

Perfetti van Melle + Visualfabriq

Driving Promo Efficiency and Effectiveness at Perfetti van Melle

In this presentation that was given at the Visualfabriq User Event, Niels Snoek – Business Insights Manager at Perfetti van Melle – shows how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving promo efficiency and effectiveness.

Topics that are covered:

  • Efficiency vs Effectiveness
  • Project Approach
  • Creating win-win scenarios
  • Factors for success

“After sharing our best practices we analysed our promotions and found multiple win-win opportunities” – Niels Snoek

Request the presentation

Interested in this case study presentation? Download it via the form below.

Please read our Privacy Policy to see how we use your personal information.