Perfetti van Melle + Visualfabriq

Driving Promo Efficiency and Effectiveness at Perfetti van Melle

In this presentation that was given at the 2020 Visualfabriq User Event, Niels Snoek – Business Insights Manager at Perfetti van Melle – shows how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving promo efficiency and effectiveness.

Topics that are covered:

• Efficiency vs Effectiveness
• Project Approach
• Creating win-win scenarios
• Factors for success
  
  

“After sharing our best practices we analysed our promotions and found multiple win-win opportunities” – Niels Snoek

Watch the presentation

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