Client Case: Driving Promo Efficiency and Effectiveness at Perfetti van Melle

Perfetti van Melle at Visualfabriq User Event 2020

In this presentation that was given at the 2020 Visualfabriq User Event, Niels Snoek – Business Insights Manager at Perfetti van Melle – shows how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving promo efficiency and effectiveness.

Topics that are covered:

  • Efficiency vs Effectiveness
  • Project approach
  • Creating win-win scenarios
  • Factors for success

“After sharing our best practices we analysed our promotions and found multiple win-win opportunities”

Niels Snoek

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PVM at Visualfabriq User Event