Perfetti van Melle at Visualfabriq User Event 2020
In this presentation that was given at the 2020 Visualfabriq User Event, Niels Snoek – Business Insights Manager at Perfetti van Melle – shows how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving promo efficiency and effectiveness.
Topics that are covered:
- Efficiency vs Effectiveness
- Project approach
- Creating win-win scenarios
- Factors for success
“After sharing our best practices we analysed our promotions and found multiple win-win opportunities”
Niels Snoek
Watch the presentation
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