+31 (0)85 5000 170 info@visualfabriq.com

Welcome to the world of visualfabriq

Meet us. Our values. & our drive to continuously improve your revenue management.

Our story

As founders, we both have had substantial, committed careers in the FMCG. We happened to become tech-entrepreneurs because we saw that tech offered solutions to our most pressing problem – we had never been able to unlock all necessary data, easily and instantly. We had never been able to integrate Big data and turn it into perfectly objective insights for the optimal decision-making we strived for.

We were burdened by extremely expensive, inert and inflexible tools. We battled with static and always outdated reports. Hence, it’s been a deeply personal quest for us to find the best solution in the world for FMCG to transform Big Data into instant, meaningful insights.

That is why we founded visualfabriq. Driven by the vision to radically improve revenue management for CPG companies. How? By integrating data, Artificial intelligence and workflows to greatly empower the employees and create more profit.

Today, we are proud that this vision is recognized by our leading FMCG clients who report significant improvements in forecast accuracy and trade fund usage; and by the leading analysts who have recognized us as “best in class for Financial Orientation and Simulation Post Event Analytics” (POI), “market vendor” (Gartner), and, an “innovative CPG SaaS solution” (Forrester).

The future is now. We bring your business case to life. Join us!

Visualfabriq Founder's Story

What’s in the name?

Interestingly, we get a lot of people asking us how we came up with the name visualfabriq.  Back in the days when Jaco and Carst were conceptualising the business, the founders wanted to use words that conveyed the deeper meaning of how visualfabriq helps our customers. A significant characteristic of..

Our culture

Respect

We approach each other with respect. We communicate honest, with respect for, and to, our colleagues and clients.

Integrity

 We build together with an undisputable attention for integrity.

Accountability

We work with a great amount of accountability. We take full responsibility for our actions and commitments.

FUN

We build relevant solutions together and we make sure we do this while also having fun!

Our team

Jaco Brussé

Jaco Brussé

CEO & CO-Founder

Jaco brings with him 30+ years international FMCG experience. Worked in executive and management roles for companies like Heinz, Masterfoods, Kellogg’s, Procter & Gamble and Cloetta.

jbrusse@visualfabriq.com

Carst Vaartjes

Carst Vaartjes

Chief Product Strategy & Co-founder

Carst started visualfabriq after 15 years of working in consultancy for CPG organizations. He designed and rolled out many Revenue Management and Predictive Analytics solutions for companies such as Unilever, Heineken and Heinz.

cvaartjes@visualfabriq.com

Joris Monchen

Joris Monchen

Global Customer Success Director

Joris has been dedicated to the FMCG world since 1996. With previous jobs  at the manufacturer side of the FMCG branche, he knows what the customer needs to fulfil his role as Global Customer Success Director.

jmonchen@visualfabriq.com

Gerard de Bruijn

Gerard de Bruijn

Global Excellence Director

Gerard has enjoyed an illustrious career that has spanned the CPG, Fashion Retail and Chemical industries across multiple markets. He is directing visualfabriq’s US operations and improving our customer journey globally.

gdebruijn@visualfabriq.com

Mike van der Niet

Mike van der Niet

Project manager / Business consultant

Mike is a lot younger than some of us and still brings a whopping 15+ years of consultancy and project management experience, delivering business insights used to determine corporate strategy.

mvanderniet@visualfabriq.com

Sergei Lahutsiankou

Sergei Lahutsiankou

Project manager / Business consultant

Sergei brings with him almost 20 years of experience in developing and delivering cutting edge and robust software products. Sergei’s main driver is to implement business wildest dreams in software solutions.

slahutsiankou@visualfabriq.com

Marieke Smits

Marieke Smits

Customer Success Manager

Before joining visualfabriq, Marieke gained experience managing software implementation projects in Europe and South Africa. She is excited about helping to revolutionize the way CPG companies manage revenue.

msmits@visualfabriq.com

Nicolás Abreu Costas

Nicolás Abreu Costas

Customer Success Manager

Nicolas recently joined our visualfabriq team. As Customer Success Manager, he will be representing our company from our new office based in London, United Kingdom.

nabreu@visualfabriq.com

Santiago Navarro

Santiago Navarro

International Sales Manager

Santiago brings over 20 years CPG experience and has a proven ability to successfully develop international sales on industry software verticals. He joined Visualfabriq in March 2018 as International Sales Manager and is based in our office based in Barcelona.

snavarro@visualfabriq.com

Tremayne Linder

Tremayne Linder

Customer Success Manager

Tremayne is a South African based in South Africa. Having been in retail and FMCG for 10 years, Visualfabriq is a logical fit. Making use of a network having sent his whole life in Southern Africa, he hopes to help push African CPG companies into the digital era.

tlinder@visualfabriq.com

Lex Haitsma Mulier

Lex Haitsma Mulier

Developer

Lex has a BSc and MSc degree in Information Studies and has previous working experience with (Big) Data, Machine Learning, and anything to do with programming and technology.

lhaitsmamulier@visualfabriq.com

Francisco Fabián González

Francisco Fabián González

Developer

Francisco is a theoretical physicist who loves programming and technology. Enjoys using state-of-the-art techonologies to develop user friendly applications and having happy users

fgonzalez@visualfabriq.com

Dipanjan Kailthya

Dipanjan Kailthya

Developer

Dipanjan is a proponent of esteemed computer scientist, Donald E. Knuth’s view that programming is as much of an art as it is a science.

dkailthya@visualfabriq.com

Christian de Heij

Christian de Heij

Head of AI

After working for global CPF companies for many years, Christian now loves being part of a rapidly scaling up company which is at the forefront of the latest tech.

cdeheij@visualfabriq.com

Casper Maltha

Casper Maltha

Growth Marketing Manager

Casper is a freelance online growth marketing specialist with over 20 years of experience in a broad range of online positions. He’s excited to help visualfabriq achieve it’s global growth ambitions.

cmaltha@visualfabriq.com

Beth Peterson

Beth Peterson

Content Development

Beth is an experienced freelance content developer and copywriter who operates from sunny South Africa. She is passionate about communicating visualfabriq’s content to a global CPG audience.

You?

You?

Your outstanding expertise

Join us! Become part of the world of visualfabriq. Check out our careers page, or send us an email!

info@visualfabriq.com