As founders, we both have had substantial, committed careers in the FMCG. We happened to become tech-entrepreneurs because we saw that tech offered solutions to our most pressing problem – we had never been able to unlock all necessary data, easily and instantly.
We had never been able to integrate Big data and turn it into perfectly objective insights for the optimal decision-making we strived for. We were burdened by extremely expensive, inert and inflexible tools. We battled with static and always outdated reports.
Hence, it’s been a deeply personal quest for us to find the best solution in the world for FMCG to transform Big Data into instant, meaningful insights.
That is why we founded Visualfabriq. Driven by the vision to radically improve revenue management for CPG companies.
How? By integrating data, Artificial intelligence and workflows to greatly empower the employees and create more profit.
Today, we are proud that this vision is recognized by our leading FMCG clients who report significant improvements in forecast accuracy and trade fund usage; and by the leading analysts who have recognized us as “best in class for Financial Orientation and Simulation Post Event Analytics” (POI), “Recognized Market Vendor” (Gartner) and “Innovative CPG SaaS solution” (Forrester).
What’s in the name?
Interestingly, we get a lot of people asking us how we came up with the name Visualfabriq. Back in the days when Jaco and Carst were conceptualising the business, the founders wanted to use words that conveyed the deeper meaning of how Visualfabriq helps our customers. A significant characteristic of..
We approach each other with respect. We communicate honest, with respect for, and to, our colleagues and clients.
We build together with an undisputable attention for integrity.
We work with a great amount of accountability. We take full responsibility for our actions and commitments.
We build relevant solutions together and we make sure we do this while also having fun!
CEO & CO-Founder
Jaco brings with him 30+ years international FMCG experience. Worked in executive and management roles for companies like Heinz, Masterfoods, Kellogg’s, Procter & Gamble and Cloetta.
CTO & Co-founder
Carst started Visualfabriq after 15 years of working in consultancy for CPG organizations. He designed and rolled out many Revenue Management and Predictive Analytics solutions for companies such as Unilever, Heineken and Heinz.
Chief Customer Success Officer
Joris has been dedicated to the FMCG world since 1996. With previous jobs at the manufacturer side of the FMCG branch, he knows what the customer needs to fulfil his role as Chief Customer Success Officer.
Bart de Goede
Chief Financial Officer
Bart is a seasoned finance professional with deep knowledge of the SaaS world. He founded several businesses himself, and knows what it takes to build a solid and profitable organization.
Santiago brings over 20 years CPG experience and has a proven ability to successfully develop international sales on industry software verticals. He joined Visualfabriq in March 2018 as Global Sales Manager and is based in our office based in Barcelona.
Sales / Customer Success - United States & Canada
Rahi has been helping Fortune 500 CPG companies with their trade promotion journey and revenue management for more than 15 years. He is responsible for Visualfabriq’s US customer success managing, building, and leading the customer implementations.
Sales / Customer Success - Africa & Middle-East
Tremayne is a South African based in South Africa. Having been in retail and FMCG for 10 years, Visualfabriq is a logical fit. Making use of a network having sent his whole life in Southern Africa, he hopes to help push African CPG companies into the digital era.