+31 (0)85 5000 170 info@visualfabriq.com

Welcome to the world of visualfabriq

Our story

Visualfabriq Founder's Story

As founders, we both have had substantial, committed careers in the FMCG. We happened to become tech-entrepreneurs because we saw that tech offered solutions to our most pressing problem – we had never been able to unlock all necessary data, easily and instantly.

We had never been able to integrate Big data and turn it into perfectly objective insights for the optimal decision-making we strived for.
We were burdened by extremely expensive, inert and inflexible tools.
We battled with static and always outdated reports.

Hence, it’s been a deeply personal quest for us to find the best solution in the world for FMCG to transform Big Data into instant, meaningful insights.

That is why we founded visualfabriq. Driven by the vision to radically improve revenue management for CPG companies.

How? By integrating data, Artificial intelligence and workflows to greatly empower the employees and create more profit.

Today, we are proud that this vision is recognized by our leading FMCG clients who report significant improvements in forecast accuracy and trade fund usage; and by the leading analysts who have recognized us as “best in class for Financial Orientation and Simulation Post Event Analytics” (POI), “market vendor” (Gartner), and, an “innovative CPG SaaS solution” (Forrester).

What’s in the name?

Interestingly, we get a lot of people asking us how we came up with the name visualfabriq.  Back in the days when Jaco and Carst were conceptualising the business, the founders wanted to use words that conveyed the deeper meaning of how visualfabriq helps our customers. A significant characteristic of..

Our culture


We approach each other with respect. We communicate honest, with respect for, and to, our colleagues and clients.


 We build together with an undisputable attention for integrity.


We work with a great amount of accountability. We take full responsibility for our actions and commitments.


We build relevant solutions together and we make sure we do this while also having fun!

Our Management

Jaco Brussé

Jaco Brussé

CEO & CO-Founder

Jaco brings with him 30+ years international FMCG experience. Worked in executive and management roles for companies like Heinz, Masterfoods, Kellogg’s, Procter & Gamble and Cloetta.


Carst Vaartjes

Carst Vaartjes

Chief Product Strategy & Co-founder

Carst started visualfabriq after 15 years of working in consultancy for CPG organizations. He designed and rolled out many Revenue Management and Predictive Analytics solutions for companies such as Unilever, Heineken and Heinz.


Joris Monchen

Joris Monchen

Global Customer Success Director

Joris has been dedicated to the FMCG world since 1996. With previous jobs  at the manufacturer side of the FMCG branche, he knows what the customer needs to fulfil his role as Global Customer Success Director.


Gerard de Bruijn

Gerard de Bruijn

Global Excellence Director

Gerard has enjoyed an illustrious career that has spanned the CPG, Fashion Retail and Chemical industries across multiple markets. He is directing visualfabriq’s US operations and improving our customer journey globally.