The retail playbook: How CPGs can turn promotions into in-store activation triumphs

Looking to elevate your CPG promotional game to the next level? If you’re a commercial or RGM leader, this webinar is designed for you. We delve into the nitty-gritty of promotions, waving goodbye to the old-school and saying hello to dynamic in-store activations that deliver.

What’s on the agenda?

• FWB challenges – What’s the big deal? Get the lowdown on FWB and arm yourself with strategies to keep your producer interests safe and sound.

• Sell-In vs. Sell-Out –  Understanding the Consumers and retailers perspective

• Forecasting Sales Volume – Got it nailed? Get insights on syncing Sell-In and Sell-Out to predict sales volumes like a pro.

• FWB got you down? We’ve got your back with cutting-edge strategies and tools to turn the tide on FWB’s tricky waters.

• FWB scenarios unpacked: Whether it’s pre-promotion, in-promotion, or post-promotion, we’re guiding you through FWB’s maze with practical tips.

• FWB analysis – your secret weapon: Unearth the gold in your promotion cycles with our deep-dive FWB analysis for growth and profit that sticks.

Watch the webinar to gain actionable insights and strategies that’ll keep you winning in the CPG arena.