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How Artificial Intelligence is Applied to Drive Trade Effectiveness

Visualfabriq was a proud sponsor of the POI European Summit 2018. A highlight of the event for us was the presentation by visualfabriq’s co-founder Carst Vaartjes on how CPG companies can get started with using AI now, to achieve real ROI on trade promotions.

Carst pointed out that when it comes to the adoption of applied AI, the CPG industry is seriously lagging behind. Low levels of awareness of what AI can do for CPG companies leaves the conversation stuck on efficiencies, while raising perceptions that AI is either threatening or something that is far off.

Download Carst’s presentation: How Artificial Intelligence is Applied to Drive Trade Effectiveness (pdf).