How you can significantly improve your revenue and profit on trade promotions
If you are like most companies, then you probably recognise the following statements when it comes down to Trade Promotions Management: “we have disconnected plans”, “we do not learn from the past” or “we have no view on real return”. In times where trade spending is under pressure and the digital market is growing, we also see that promotional effectiveness is often not optimal and doesn’t drive desired results like growth and profitability.
It doesn’t have to be this way anymore. visualfabriq is teaming up with our European implementation partner EyeOn to hold our first Inspiration Session of 2018 in Antwerp, Belgium on the 12th of April. The Inspiration Session will demonstrate a new reality for CPG companies where profitable promotions can be planned, managed and optimised in just a few minutes.
EyeOn expert in business planning and
visualfabriq thought leader on revenue management,
both invite you to this unique event where we offer our
combined expertise to inspire you.
April 12th, 2018
12h00-17h00 with drinks
Lunch available as of 12h
Want to join?
We will start by linking the current FMCG market circumstances to the challenges you might face in promotion and spend management.
We will discuss the four maturaity levels of revenue management and show that anyone can take next steps in an evolution towards Revenue Management. Knowing your maturity is a starting point and we will dive into how ‘data’ plays a vital role in this. Tapping into data and integrating data in 1 platform, will open doors towards machine learning and applying AI techniques e.g. in forecasting. Sounds too ambitious? We will run through a number of actual case studies which support our claim.
With the combined experience of EyeOn and visualfabriq we believe we can help you on your path towards Revenue Management.
Want to attend? Please contact Kim van Broekhoven (firstname.lastname@example.org) and a personal invite with the practical details of the full content of the program will be send to you mid march.