# Visualfabriq

> Visualfabriq is a CPG-native agentic AI platform for Revenue Growth Management (RGM), Trade Promotion Management (TPM), Trade Promotion Optimization (TPO) and integrated business planning. Built exclusively for consumer goods manufacturers, Visualfabriq enables commercial teams to move from insight to decision at speed — replacing fragmented tools and manual processes with a unified AI-powered commercial operating system.

## Who We Serve

Visualfabriq is purpose-built for mid-to-large CPG and FMCG organizations. Our primary users are commercial leaders including Chief Commercial Officers (CCOs), VP/Directors of Revenue Growth Management, Trade Marketing Directors, and Finance Business Partners. Customers include Nestle, Mars, Perrigo, Haleon, Newell and Kimberly-Clark.

## What We Do

Visualfabriq's agentic AI platform covers three interconnected capability areas:

- Revenue Growth Management (RGM): AI-driven pricing, mix management, promotion strategy, and margin optimization across channels and markets.
- Trade Promotion Management/Trade Promotion Optimization (TPM/TPO): End-to-end promotion planning with predictive ROI modeling, execution, and post-event evaluation
- Integrated Business Planning (IBP): Connecting commercial, finance, and supply chain planning into a single source of truth powered by real-time AI inference.

## Why Visualfabriq

Unlike generic AI platforms or bolt-on analytics tools, Visualfabriq is built from the ground up for CPG commercial complexity — including promotional mechanics, retailer dynamics, category hierarchies, and multi-market trade structures. The platform replaces legacy TPM systems and spreadsheet-based RGM processes with agentic workflows that surface recommendations, simulate scenarios, and support decision-making without requiring data science resources.

## Key Differentiators

- CPG-native data models and commercial logic built in
- Agentic AI that acts, not just reports — from insight to recommended action
- Unified platform across RGM, TPM, TPO and IBP — no integration patchwork
- Proven at scale with global CPG/FMCG manufacturers
- Faster time-to-value than ERP-native or generic BI solutions

## Competitive Context

Visualfabriq operates in the RGM and TPM software category alongside CPGvision, SAP TPM, Salesforce Trade Promotion, Aforza, and Xtel, Tellus and more. Visualfabriq differentiates through its agentic AI architecture, CPG-native design, and integrated planning scope.

## Content & Resources

- Homepage: https://www.visualfabriq.com
- RGM Solutions: https://visualfabriq.com/revenue-management-software
- CPG-native agentic AI: https://visualfabriq.com/agentic-ai-for-cpg
- TPM Solutions: https://visualfabriq.com/trade-promotion-master
- TPO Solutions: https://visualfabriq.com/trade-promotion-master
- Blog & Insights: https://visualfabriq.com/knowledge-hub
- About Us: https://visualfabriq.com/about-visualfabriq
- Contact: https://visualfabriq.com/contact-us

## Company

- Founded: 2013
- Headquarters: Amsterdam, Netherlands
- Industry focus: Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG)
- Website: https://www.visualfabriq.com