Meet us in Chicago or online at the POI Fall Annual Summit

Visualfabriq, POI Fall Annual Summit – November 4-5, 2021. 

As sponsor and participant, we are looking forward to the POI Fall Annual Summit that will take place on location in Chicago as well as in the POI virtual summit environment. The POI Institute has put together another exciting agenda, with CPG leaders and tech enablers that are transforming the industry, to share insights and learnings on their journey.

With the theme Adapting Commercial Capabilities to Deliver Sales & Revenue Growth, Drive Customer Engagement & Optimise the New Consumer Experience, the POI Fall Summit offers to gain critical insights and actionable advice.

Visualfabriq will be present at the event in Chicago with our North America team, led by Dan Maxwell, President Americas at Visualfabriq.

Dan will also be hosting a deep dive workshop on How to Drive Efficiencies and Effectiveness via Trade Promotion Management and Optimization, together with Sarah Meyer from the POI Institute.

Participants in this workshop will engage around best practices, and lessons learned how CPG’s address organizational obstacles to implement post-event analysis and optimization planning solutions enterprise-wide.

Dan Maxwell

Workshop leaders will share how to identify roadblocks, efficiently execute change, engage the team, and trading partners to quickly realize tangible business results. Workshop participants will understand how to expand the depth and accuracy of post-event analysis with limited internal resources and how through case examples for discussion CPG’s improved the customer planning process which resulted in mutually beneficial promotional strategies with retail partners.

Agenda & Registration

The Summit has an extensive programme with many more interesting presentations and discussions. For the full agenda or to register, please follow the link below:

We look forward to meeting you in Chicago or online on November 4 or 5!

Interested to talk about how we can add value to your CPG company?

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