Welcome to the story of Visualfabriq
Grown from humble beginnings into a globally recognized vendor, unleashing the excellence of brave heart clients. Join us on our exciting journey. Welcome to the story of Visualfabriq!
AI moving centre stage for CPG
Visualfabriq – 2019 Best-in-Class for AI It’s been a year of witnessing AI for the CPG industry rightfully take a centre-stage position. The industry has lagged behind in its investment of new tech such as AI, but now that’s set to change. Having reported the...
Visualfabriq recognized as Best-in-Class in a record of Five POI Categories
Visualfabriq – POI TPx Vendor Panorama 2019. Visualfabriq was one of 16 vendors evaluated by POI (the Promotion Optimization Institute) for its 2019 POI TPx Vendor Panorama report. The annual publication assists CPG leaders with its independent analysis of TPx...
Get a true line of sight on your trade promotion accruals
In the current economic landscape, many CPG companies operating in developed markets with falling populations are looking to improve revenue growth by focusing on saving costs. But this is not enough. With trade spend as the greatest outlay after cost of goods, more...
Planning your best trade promotions in just minutes
- at leading CPG companies 80% of planning is automated - It’s 2019, and the big question is: how are you going manage your trade promotions this year? If you’re simply implementing last year’s plan, it’s time to re-think, re-imagine and radically change what you’re...
New video tells the visualfabriq founders’ story
visualfabriq stands out in the market as the first AI-driven revenue management platform for CPG companies. Our capacity to process any variety, volume and velocity of data is another thing that differentiates us from our competitors. But you need to go back to our...
Using AI to predict future winning promotions
There’s a TPM revolution happening in leading CPG companies. visualfabriq has been widely recognised as the industry frontrunner when it comes to applied AI, and as a result our clients manage trade promotions in a totally revolutionary way. Using a truly end-to-end...
Any variety, volume and velocity of data? No problem!
“Everybody makes this claim; however, we watched the system load 15,000 promotions in just 30 seconds.” - 2018 POI TPx Vendor Panorama. Over the past year, leading independent analysts such as the Promotion Optimisation Institute (POI) have noted a surge in momentum...
visualfabriq stands out again as a 2018 POI Best-in-Class vendor
visualfabriq – POI TPx Vendor Panorama 2018. This week, the Promotion Optimization Institute (POI), one of the leading global analysts of trade promotion management/optimization (TPx) issued its 2018 POI TPx Vendor Panorama. Of the 23 vendors evaluated this year,...
How Artificial Intelligence is Applied to Drive Trade Effectiveness
Visualfabriq was a proud sponsor of the POI European Summit 2018. A highlight of the event for us was the presentation by visualfabriq’s co-founder Carst Vaartjes on how CPG companies can get started with using AI now, to achieve real ROI on trade promotions. Carst...
Okay, let’s talk TPx solutions, CPG – Are you scalable?
Joris Monchen - Customer Success Director at visualfabriq. Visualfabriq is in its fifth year of operation since the development of our own platform and solutions to help CPG companies to radically transform the ways they execute TPx and improve their profitability....
Why CPG Sales Teams that develop machine learning have the edge
Why CPG Sales Teams that develop machine learning have the edge At visualfabriq we believe that the CPG companies which are early adopters of sales and marketing solutions featuring artificial intelligence and machine learning, are going to be the industry leaders of...
CPG, how will you boost sales performance in 2018?
CPG, how will you choose to augment your sales team in 2018? Each year, global insights and technology company CEB, now a subsidiary of Gartner, surveys its network of sales executives in order to aggregate the top challenges they face in the year ahead. At cebglobal...
POI TPx Vendor Panorama 2017
In the 2017 POI Tpx Vendor Panorama visualfabriq has earned two Best-in-Class distinctions; for Financial Orientation/Simulation and Post Event Analytics. Download the POI TPx Vendor Panorama 2017 (PDF)
Retailers tend to have an ambiguous relationship with the phenomenon “promotions”
Guest blogger: Erik-Jan Mares, former Senior-Vice President Merchandising & Sourcing Albert HeijnPromotions are ubiquitous. You cannot think of the daily (factual or virtual) shopping world without thinking of promotions. Consumers are bombarded by discounts,...
Start trusting the machine. Today.
Trust the machine! It does know it better. On a personal level we faithfully follow Google Maps without any concern. We marvel at voice recognition capability and happily depend on our tech assistants. Driverless vehicles make more and more sense to us. Over the past...
Change management at CPG needs hardcore commitment
The winners of the future are those companies with the vision and drive to be masters of change. And you cannot be a master of change in today’s world without the mentality, leadership and the software perspective to master data, artificial intelligence and workflows...
European POI Summit: Machine learning
The role of machine learning to significantly improve forecast accuracy What are the key elements that enable accurate estimation? How can machine learning help you to improve this? How can you overcome organizational resistance against machine based predictions...
Winning with promotions
How to turn your promotions around into more profit CPG companies need to break out of year-on-year repeat of strategy and plans, and start to assess every individual investment reliably. Look forward, not backwards An integrated view of the trade channel...