In the current economic landscape, many CPG companies operating in developed markets with falling populations are looking to improve revenue growth by focusing on saving costs. But this is not enough. With trade spend as the greatest outlay after cost of goods, more...

- at leading CPG companies 80% of planning is automated - It’s 2019, and the big question is: how are you going manage your trade promotions this year? If you’re simply implementing last year’s plan, it’s time to re-think, re-imagine and radically change what you’re...

There’s a TPM revolution happening in leading CPG companies. visualfabriq has been widely recognised as the industry frontrunner when it comes to applied AI, and as a result our clients manage trade promotions in a totally revolutionary way. Using a truly end-to-end...

“Everybody makes this claim; however, we watched the system load 15,000 promotions in just 30 seconds.” - 2018 POI TPx Vendor Panorama.  Over the past year, leading independent analysts such as the Promotion Optimisation Institute (POI) have noted a surge in momentum...

Visualfabriq was a proud sponsor of the POI European Summit 2018. A highlight of the event for us was the presentation by visualfabriq’s co-founder Carst Vaartjes on how CPG companies can get started with using AI now, to achieve real ROI on trade promotions. Carst...

Joris Monchen - Customer Success Director at visualfabriq. Visualfabriq is in its fifth year of operation since the development of our own platform and solutions to help CPG companies to radically transform the ways they execute TPx and improve their profitability....

Why CPG Sales Teams that develop machine learning have the edge At visualfabriq we believe that the CPG companies which are early adopters of sales and marketing solutions featuring artificial intelligence and machine learning, are going to be the industry leaders of...

CPG, how will you choose to augment your sales team in 2018? Each year, global insights and technology company CEB, now a subsidiary of Gartner, surveys its network of sales executives in order to aggregate the top challenges they face in the year ahead.  At cebglobal...

In the 2017 POI Tpx Vendor Panorama visualfabriq has earned two Best-in-Class distinctions; for Financial Orientation/Simulation and Post Event Analytics. Download the POI TPx Vendor Panorama 2017 (PDF)  

Guest blogger: Erik-Jan Mares, former Senior-Vice President Merchandising & Sourcing Albert Heijn Promotions are ubiquitous. You cannot think of the daily (factual or virtual) shopping world without thinking of promotions. Consumers are bombarded by discounts,...

Trust the machine! It does know it better. On a personal level we faithfully follow Google Maps without any concern. We marvel at voice recognition capability and happily depend on our tech assistants. Driverless vehicles make more and more sense to us. Over the past...

The winners of the future are those companies with the vision and drive to be masters of change. And you cannot be a master of change in today’s world without the mentality, leadership and the software perspective to master data, artificial intelligence and workflows...

The role of machine learning to significantly improve forecast accuracy What are the key elements that enable accurate estimation? How can machine learning help you to improve this? How can you overcome organizational resistance against machine based predictions...

How to turn your promotions around into more profit CPG companies need to break out of year-on-year repeat of strategy and plans, and start to assess every individual investment reliably. Look forward, not backwards An integrated view of the trade channel...