Embrace our end-to-end Marketing Events module
Build brands and improve business results in CPG through efficient management and optimization of marketing activations.
Let’s build your brand
Visualfabriq’s Marketing Events is a module empowering marketing teams to manage marketing activations and events. Integrated in the Visualfabriq platform, optimization of the marketing budget and delivery of targets is very easy. Plan against budget, track performance and learn from actualization.
What’s so exciting?
- Fast and easy planning of marketing activations and events
- Integrated calendar to drive alignment and optimal planning
- Budget setting, cost monitoring and spend actualization.
- Target driven creation of marketing plans.
- Visibility, traceability and accountability through an embedded workflow.
Why you’ll love it
Drive performance of activations
Build your marketing plan, track performance in flight and optimize future activations based on insights and actuals.
Marketing Events ensures efficiency and data accuracy for insights generation and alignment between commercial teams.
Set targets, both quantitative and qualitative, for your brand or a specific activation and review performance so you can adjust where required.
Manage marketing spend
Get actionable insight in committed and actual costs, have accurate forecasts and easy reporting of your marketing spend, at any required level of detail.
Enable decision making and drive accountability through the transparent status workflow embedded in the module, including approval if required. Monitor through the visibility and traceability in the logbook.
The module includes multiple local market configuration options to address market specific needs.