Comprehensive trade spend management software.
Create outstanding, holistic pricing and investment strategies that drive profitability. Understand the plan account’s perspective and negotiate a win-win situation. All whilst reducing the administrative load for your consumer goods organization with our trade spend management software.
Gain insight to drive holistic pricing and investment strategies.
What mix of pricing, investments and promotional spend makes plan accounts profitable to a manufacturer in CPG?
Creating a pricing strategy with data from legacy tools is a challenge, using disparate data sources and spreadsheets. Try adding long-term investments and trade promotion spend to it. The task becomes almost impossible.
Visualfabriq’s trade spend management software includes everything CPGs need to set up a holistic trade spend strategy.
The Trade Spend Master® includes pricing and condition simulation. It has easy to use pricing and contract management and includes pricing analytics. To simulate the impact of changes to the latest estimate and promotions, it is linked throughout the platform. Because the tool automatically integrates syndicated data, both internal and external profitability are visible to create real win-win strategies.
Visualfabriq’s Trade Spend Master drives one single source of truth. Optimise plan account negotiation and win in the market.

Yes, I want to know more about the Trade Spend Master
Trusted by the top of the CPG industry.
What’s so exciting?
Why Visualfabriq Trade Spend Management?
Build your trade spend strategy with actionable insights
Visualfabriq believes that time spent on trade spend management should always generate actionable insights. The software removes the non-value activities from trade spend planning. Instead, focus on analytics that enable CPGs to drive profitability.
Deliver clarity for every stakeholder.
There are many stakeholders in trade spend management. To bring clarity (and one version of the truth) the Trade Spend Master gives each stakeholder one single point of entry. It doesn’t matter if they are an account manager, a financial controller or executive management.
Gain full visibility, traceability and accountability
Planning, tracking and approval of trade spend is embedded in a fully configurable automated approval workflow. To drive governance, approvals and adjustments are stored in a logbook. This drives traceability and accountability though all levels of the organization.
Eliminate manual tasks with fully automated ERP-integration
Visualfabriq takes all the hassle of manual data processing out of the equation. Data integration between its software and a CPG’s ERP systems is fully automated. Manage data through the Bifrost integration platform in just a few clicks.
Save hours, even days on data input
With the Trade Spend Master, price and investment management is made easy with simple input and workflows. Formerly complex manual processes in ERP now take just minutes in our solution, saving hours or even days at a time.
Build a win-win holistic strategy
Sales teams want to contribute to the value chain. That’s why understanding the plan account’s point of view matters. Integration of syndicated datas give insight in a plan accounts profitability. The Trade Spend Master enables sales teams to negotiate in cooperative fashion: how can both parties benefit?

The trade spend solution for the CPG market
We work with the top of the CPG industry.

