Trade spend refers to the money a consumer-packaged goods (CPG) manufacturer invests in their accounts such as retailers, wholesalers, and distributors. This investment aims to enhance product availability, visibility and accessibility for consumers, whether the products are promoted or not. Trade spend management involves planning, managing and executing these investments. Typically, the sales team leads this process, working closely with the finance team.

Trade spend optimization is the continuous process of improving the effectiveness and efficiency of trade spend, driving plan account and assortment profitability. It is a continuous loop: after executing a contract or promotion, learnings are captured to enhance future trade spend investments.

In the past, this was often a labor-intensive process. Today, trade spend management software like Visualfabriq’s Trade Spend Master supports sales teams by integrating data sources that were previously combined manually, such as ex-factory volumes, syndicated data, and electronic point of sales (EPoS) data.

The Trade Spend Master enables users to review the impact of trade spend and define alternative scenarios. Understand the impact on account, channel, brand, and assortment profitability and take action.

Absolutely! Integration between Visualfabriq and your ERP system is a standard part of our deployment approach. Visualfabriq aims to eliminate all manual administration, ensuring that the trade spend management software becomes your one-stop shop. Simply plan and approve to trigger a message.

At Visualfabriq the security of clients’ data is paramount. We are fully certified for ISO 27001, SOC 1, and SOC 2, ensuring top-notch security standards.

Visualfabriq seamlessly integrates with all ERP systems, enabling a two-way flow of information. The software pulls in master data and sends out pricing, conditions, and volumes.

Additionally, Visualfabriq integrates in-market data such as syndicated data (Nielsen, IRI) and electronic point of sales (EPoS) data. Even better, you can create formulas that combine multiple data sources to understand plan account margins, gaining insights and delivering value across the entire chain.

Absolutely! Setting thresholds for prices and discounts is crucial for maintaining a minimum level of profitability. Visualfabriq supports floor price management and can incorporate floor prices into warning messages and approval flows.

Governance and compliance are crucial in the CPG industry. Visualfabriq’s Trade Spend Master captures all relevant changes in a logbook, which is available within the software to track actions. This ensures there are no surprises. The software features a role-based workflow, allowing organizations to determine who is authorized to perform specific actions. Additionally, approval rules such as thresholds can be added to ensure that every action on the platform is entirely audit-proof.

Yes, Visualfabriq’s trade spend management software has a role-based workflow. This allows organizations to determine who is authorized to perform specific actions. Approval rules, such as thresholds, can also be added to ensure that every action on the platform is entirely audit-proof.

It definitely does! The Trade Spend Master fully integrates with the Visualfabriq Claims module, allowing you to handle all claims for non-promoted spend, such as contractual investments.

Of course! Visualfabriq understands that certain things shouldn’t be in the ERP yet but need to be represented in the revenue forecast. It enables commercial teams to capture and make risks and opportunities visible throughout the software. This is crucial for revenue forecasts, whether it’s an opportunity to increase prices or an account threatening to submit an additional claim.

Yes, Visualfabriq’s trade spend management solution supports the use of pricing elasticity models. You can easily add coefficients from regression models to the volume prediction model and start building scenarios for price changes.

Absolutely. The unique Bifrost data integration layer enables customers to load data into the software and extract reports for use in external solutions.

Yes, Visualfabriq’s trade spend management solution includes core functionality for creating scenarios. You can add a COGS change and start simulating the pricing adjustment needed to maintain profitability.

Yes, RSPs are managed centrally in Visualfabriq’s software. They can be used throughout the software where relevant.