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visualfabriq enters South Africa with Tiger Brands

International SaaS scale-up, visualfabriq has made a major in-road into the South African market with FMCG giant, Tiger Brands signing up to use their game-changing Trade Promotion Master™ solution. This is currently the world’s only true end-to-end solution where trade promotions are planned, tracked, optimised and evaluated at one single point of entry, and real-time insights are generated from the Big Data, all within minutes.

visualfabriq was started in 2013 by Carst Vaartjes and Jaco Brussé, who up until that time were career professionals in the retail industry. Their shared frustration that sales professionals never had the information they really needed to most effectively plan, manage, track and evaluate trade promotions when they’ve needed it, drew the two founders together. They were convinced that there had to be a way to use today’s technology to unlock insights from huge data better and faster, and put craftsmanship back in the hands of sales professionals.

When they realised that a cloud-based SaaS solution could deliver the agility that legacy solutions were unable to do, visualfariq established a development team in Spain and built their own platform as well as Trade Promotion Master™ and other solutions.
The industry has quickly recognised that Trade Promotion Master™ effectively solves the long-term Big Data problem that has always compromised the profitability and success of trade promotions. It didn’t take long for major players such as Unilever, Heineken and Perfetti van Melle to transform to a solution that is faster, better and far cheaper than any legacy offering. Now Tiger Brands Limited, a Top 40 company listed on the Johannesburg Stock Exchange, has significantly expanded visualfabriq’s global footprint.

“As a world-class operation, Tiger Brands is continuously looking, both locally and globally, at technological innovations that would help our people to work more efficiently and effectively,” says Marc Eyres, Group Chief Customer Officer at Tiger Brands Limited, “Trade Promotion Master™ has the advantage of having been developed from the deep perspectives of retail professionals who know so well what the industry truly needs to plan and manage trade promotions more effectively.”
Over many decades, Tiger Brands was built primarily through acquisitions to become one of Southern Africa’s largest manufacturers and marketers of FMCG products which are distributed across more than 22 African countries.

“We are delighted to welcome Tiger Brands to the world of visualfabriq,” says Jaco, “Having worked in South Africa for some years, I’ve had first-hand experience of the country’s FMCG market, and it’s wonderful that a company with the stature of Tiger Brands has responded positively to the fantastic value that Trade Promotion Master™ delivers. It’s a pleasure and a privilege for the visualfabriq team to help unleash the excellence of Tiger Brand’s sales people.”