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visualfabriq Welcomes Santiago Navarro as International Sales Manager

“This is a great boost of deep experience and expertise for our customer-focused sales organisation,” says CEO, Jaco Brussé on the recent appointment of Santi Navarro as visualfabriq’s International Sales Manager based in Barcelona, Spain.

Over the past years, Santi has worked extensively across the European, USA, Latin American and Australian markets to bring TPx solutions to CPG companies. He most recently worked for Kantar Consulting (Xtel). At the forefront of tech solutions to meet long-standing CPG challenges, it was clear to Santi that visualfabriq has something unique to offer the market.

“In the context of tough competition, visualfabriq has a unique offering,” he says, “This is a platform with solutions that offers far more insights; is more flexible and far easier and quicker to implement. This is important because implementation is a considerably painful part of the process. I am excited that we have such clear differentiators amongst a sea of products that ensures that visualfabriq solutions stand out. When I was a competitor, I was also impressed by the amazing customer references visualfabriq had already achieved within the market”.

Santi is also very positive about visualfabriq’s partner network which facilitates faster implementation of solutions. “You can’t ‘be global’ without partners,” he points out. “visualfabriq may be relatively young in the marketplace but because our solution is so good, and so ground-breaking, we have attracted a high calibre partner network.” visualfabriq’s global implementation partners include EyeOn, EOH, PWC, AT Kearney and RGP.

Santi, who will be based at visualfabriq’s new Barcelona office brings a bit of balance to visualfabriq’s football-mad team with his family’s love of tennis. A father of two teens, Santi enjoys a focused, happy family life that includes playing and following professional tennis. “Rafael Nadal is part of our tennis club and, of course an icon,” he says. His first weeks on the visualfabriq team has left him with some striking impressions: “I love the spirit,” Santi says, “This is a young, open-minded team that is inclusive and helpful with high standards of professionalism. I enjoy the interest in my experience, the curiosity and appreciation.”