Webinar: Stepping into the shoes of the retailer – How to unlock insights into retailer performance

Webinar: 23rd February, 16.00 CET

As a CPG manufacturer, you want to succeed. You want to list your new products, so consumers can buy them, and so you can invest in more in-store events that seduce shoppers to your brands. To achieve this, you depend on retailers, who are far more willing to collaborate if your offering is interesting for them too. 

How can you better understand the Retailer’s perspective? How can you offer a portfolio, pricing, investment, and promotion strategy that the retailer is interested in? 

In this webinar, we will explore the transactional relationship between CPG manufacturers and Retailers. We will give you real examples of how to offer a product, promotion, and pricing mix, that benefits both you and the retailer.


Stepping into the shoes of the retailer  webinar - speakers card



💡 You will also learn

  • What it means to have a platform built on win-win investing. 
  • Profit pool thinking: what is it and what does it look like?
  • Thinking beyond gross retailer margin; what drives retailer decisions? 
  • How to deal with multiple stakeholders in the retail organization using one platform 

📌 Who should attend? 

  • CPG Sales managers, Sales VP’s, and Sales directors who want to improve their negotiations with retailers. 
  • RGM managers and Commercial controllers 
  • Shopper Marketing Managers





⚡️ Your speakers:



📌 Danielle van der Ende, is a Product Marketing Director at Visualfabriq with 10 years’ experience in the CPG industry. 

She is now on a mission: to revolutionize data-driven decision-making in CPG companies. Whilst solutions are best for modeling, predicting, and repetitive tasks, Daniëlle believes people should be changemakers, building business relationships and driving innovation. 

📌 Carst Vaartjes, co-founded visualfabriq and as its Chief Product Strategy, he is responsible for the product vision and development of Visualfabriq’s revenue management platform. 

Before that he worked as an award-winning consultant since 1999 for a wide range of FMCG Manufacturers and Retail organizations throughout Europe. Carst developed and rolled out a large number of Revenue and Working Capital strategies and implementations for companies such as Heinz, Unilever, Heineken, DSM, FrieslandCampina, Canon and Perfetti van Melle.