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Visualfabriq is sponsoring a new one-hour webcast in the 2020 POI Webinar Series: ‘Understanding and Perfecting Data to Enable Revenue Growth Management’.

Having confidence that you can get all your diverse data together is often perceived as the greatest struggle CPG companies will face in the effort to harness the power of data to boost Revenue Growth Management. There’s an anticipation of pain; difficulty, high costs and a lot of time spent.

This is a hurdle holding back CPG companies who are uncomfortably aware that they are falling behind when it comes to their implementation of available tech that can make their companies fit for the future. But what if bringing your data together doesn’t have to be that hard?

Hosted by the Promotion Optimization Institute (POI), industry (technology) experts from POI, Visualfabriq and BPX will be sharing their vision and best practices on data (sources).

Bring your team together for this free webinar on 25 November 2020 at 11:00am ET (17:00 CET).

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Understanding and Perfecting Data to Enable Revenue Growth Management

Data is foundational for Revenue Growth Management. Yet, companies are struggling to bring all their data together. In this webinar, we will dive deep on connecting data as attendees learn:

✔️ Vision and best practices on data (sources) for CPG baseline, promotion planning and prediction. How to communicate the value to IT and non-IT professionals.

✔️ The sources of, and importance of data for RGM success, including the next important additional data sources for 2021 and beyond.

✔️ Using connector boxes to seamlessly connect data sources and make data available across the enterprise, to partners, and to users.


Michael Kantor

Michael Kantor – CEO and founder at POI Institute
Mike has spent his career creating retail and brand price/promotion optimization programs, and analytics that drive improved loyalty and profits. He is the visionary for Collaborative Marketing, who has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on marketing effectiveness and collaborative price/promotion optimization around the globe.

Peter Scheltinga

Peter Scheltinga – Head of Integration at Visualfabriq
Expert in data management and cloud computing. Primarily centered on delivering automated solutions related to interfacing and transformation of data. His teams work to facilitate both client implementations and innovation on the Visualfabriq platform.

Peter has worked both on the business- and IT-side, building bridges between what are often too very different worlds. With a strong background on running migration projects and simplifying legacy solutions, his primary driver is to unlock ‘hidden’ data for business usage. Experienced in setting up micro-service ecosystems to expose data lakes comprised of hundreds of backend systems, enabling integration with modern-day data and analytical capabilities.

Daniel Gorzki

Daniel Gorzki – Head of Revenue Management Solutions at BPX
Manager and expert in sales and distribution processes with over 15 years of experience working for CPG companies, including Solution Design in Trade Promo Management integration with SAP Systems.

Directing the BPX RMS department, combined of skilled specialists dedicated to enhance and accelerate business value through delivery of the modern data integration technology for Revenue Growth Management.



Date: Wednesday, November 25, 2020
Time: 11:00am ET (17:00 CET)
Duration: 1 hour

Visit the event page on the POI website and register now for this free online event:

Webinar Data Sources