Visualfabriq earns 7 Best-in-Class Category Distinctions in POI's 2026

Built for CPG. Now with agentic AI.

Maarssen, The Netherlands | September 28, 2026. Visualfabriq, the CPG-native platform for Integrated Revenue Management, today announced it has been recognized with 7 Best-in-Class Category Distinctions in the Promotion Optimization Institute's (POI) 2026 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama. Visualfabriq was built on a simple premise: excellence in commercial business planning and revenue growth management for consumer goods is too specialized for generalist software.

Where generalist platforms retrofit CRM or ERP logic onto trade promotion, pricing, and revenue planning, Visualfabriq was built from the ground up for the commercial reality of CPG companies. Demand, trade investment, pricing, and financial planning all run on one Revenue Plan that the whole organization trusts, giving manufacturers full P&L visibility and the agility to act on market shifts sooner, at any scale and in any market.

“Generalist platforms are not built for the complexity of CPG commercial planning and integrated revenue management, and this is a domain where generalists fail,” said Koen Matthijs, CEO at Visualfabriq. “We built Visualfabriq for CPG from day one, and we are now bringing that same depth of domain expertise to agentic AI. This is the next chapter for Visualfabriq: continuous, AI-driven decision orchestration purpose-built for the way CPG companies actually run their business.”

Redefining what “agentic” means for CPG

That same domain-first philosophy shapes Assistant Mike, Visualfabriq's agentic AI capability, live with leading CPG companies. Assistant Mike is not workflow automation wearing an AI label, and it is not a chat window bolted onto a generic platform. It is multi-agent orchestration built specifically for CPG's commercial cycle:

• User-authored, not vendor-scripted: Business users define and control what Assistant Mike does, not a black-box vendor script.
• Deep domain coverage: A growing library of 140+ CPG commercial best practices, spanning daily checks and business cycle acceleration to strategic revenue growth management decisions.
• Autonomous execution, coming next: Assistant Mike answers and solves today; autonomous execution is next on the roadmap, planned by users and bound by natural-language guardrails set by management.
• Open by design: Built to connect into the agents, tools, and systems CPG teams already run, not a closed, walled-garden experience.

This is deliberately not “better analytics” or “faster planning.” It is the same CPG domain expertise behind the Visualfabriq platform that brings continuous, AI-driven decision orchestration across the entire commercial cycle, including pricing, promotions and trade terms. The POI Vendor Panorama found that “the deterministic planning core runs independently of the AI layer, which keeps core calculations auditable whether or not Assistant Mike is enabled.”

2026 Best-in-Class Category Distinctions

POI recognized Visualfabriq with seven Best-in-Class Category Distinctions across the following areas:

1. Annual Operating Plan (AOP)

2. Data Management

3. Enterprise Planning IBP/S&OP Capabilities

4. External Collaboration

5. Global Deployment

6. RGM for Tier 2 & 3 Organizations and/or Other Tier 1 International Geos

7. TPMx Analytics, Dashboarding & Reporting

To learn more, download POI’s Vendor Panorama excerpt for Visualfabriq.

To access the full POI 2026 Enterprise Planning & Retail Execution Vendor Panorama, visit the POI website: https://poinstitute.com. For more information, please contact Joanie Malin at jmalin@p-o-i.org.