Dear customers, partners, and colleagues,
As we approach the end of the year, I want to take a moment to reflect on the journey we’ve shared and look ahead to what’s next.
The consumer-packaged goods industry continues to navigate a landscape shaped by economic disruptions—from the COVID-19 pandemic to a period of high inflation and price-sensitive consumer behavior. These forces have led to slower growth and increased unpredictability, making strategic revenue growth management (RGM) and promotion optimization more critical than ever.
Success in this environment requires transparency across teams and channels, seamless data integration, actionable insights, and the ability to scale fast. At Visualfabriq, scalability has always been a core focus, and this year we’ve taken significant steps forward.
One of the most important developments is Heimdall, our enterprise-grade configuration and governance engine. Heimdall gives you full control over your platform across users, instances, and configurations. Combined with true SaaS characteristics—100% configurability—it enables CPGs to scale and roll out Visualfabriq software efficiently across markets.
We’ve also expanded our indirect route-to-market capabilities, helping you gain a holistic view of commercial spend and optimize promotions across multi-tier distribution channels. This ensures transparency and data-driven decision-making, even in complex distribution networks.
Finally, building on our proven AI foundation, we are introducing Agentic AI—a new layer that offers concrete guidance, facilitates adoption, and accelerates insight generation. Our goal is to make it as easy as possible for users to embrace advanced analytics and unlock value quickly.
While we innovate, we also continue to professionalize our organization and strengthen collaboration with our valued customers and deployment partners. Your trust and partnership inspire us to keep improving and delivering solutions that help you thrive in a rapidly evolving market.
Thank you for being part of this journey. On behalf of the entire Visualfabriq team, I wish you a joyful holiday season and a successful, healthy New Year.
Warm regards,
Koen Matthijs
CEO, Visualfabriq