About Visualfabriq

After years in the CPG industry, it was the founders’ experience that optimal strategic decision making depends on the quality of the insights available.
At the time, the solutions available on the market were inert, inflexible, and extremely expensive. The reports were often static and always outdated. The industry needed a tool to unlock all necessary data, easily and instantly. A solution that could integrate Big-data and turn it into perfectly actionable insights.

This is why they founded Visualfabriq in 2013. Driven by the vision to radically improve revenue management for CPG companies, the platform drives profitable growth for CPG’s while empowering all teams.

Today Visualfabriq is a Global Vendor, serving clients around the world. We are trusted by the world’s largest CPG’s, like Unilever, Mars, and many others.

We offer an integrated platform uniquely designed to accommodate our solutions: Trade Promotion Master, Trade Spend Master, Demand Forecast Master and Marketing Events Master. Our state-of-the-art revenue forecasting and optimization solutions have grown to help CPG brands succeed across the spectrum of revenue forecasting and optimisation.

We continue to proudly observe the significant improvement in business results and empowerment that our clients get from Visualfabriq, galvanizing them to fundamentally restructure their businesses.

It is our mission to revolutionise revenue forecasting and optimisation. Today, and in the future.

As a frontrunner in revenue forecasting and optimisation, we empower our CPG customers to be agile in an ever-changing market. As a native SaaS solution, we continue to learn from our clients’ experiences, and work with them to solve new challenges and deploy the features the industry needs. They are directly available to users from the day of the release, without effort.

Our solutions make our clients ready for the future.

Jaco Brussé

Visualfabriq founder Jaco Brusse, has a substantial, committed career in the CPG-industry. Throughout his career Jaco embraced leadership roles in Kellogg’s, P&G, Heinz and Cloetta.

In 2013, after identifying the market opportunity for AI enhanced RGM in the FMCG market, along with Carst Vaartjes, Jaco co-founded and became CEO of Visualfabriq. Jaco has been at the helm and is responsible for taking Visualfabriq from a start-up to a global RGM vendor with 100+ employees and clients like Unilever, Heineken, Nestle and many others across the globe.

In November 2022, Jaco stepped down as CEO and is now a member of the Board of Directors. He is now also focused on humanitarian projects as well as continuing to help Visualfabriq grow.

Carst Vaartjes

Carst co-founded Visualfabriq, and now serves as the Chief Innovation officer at Visualfabriq, where he is responsible for the long-term product vision and functionality.

Prior to his role at Visualfabriq, he worked as a consultant for a wide range of FMCG Manufacturers and Retail organizations throughout Europe. As a project leader, architect, and consultant he has helped develop Business Intelligence & Analytics strategies and implementations and won several awards from organizations such as QlikTech and Deloitte for creating and delivering innovative, ground-breaking projects.

He has designed and created innovative analytic solutions in Working Capital Reduction, Pricing Optimization, Supply Chain Visibility, Procurement Analytics, Integrated Forecasting, Trade Promotion Management and Sales & Marketing Performance Management.

Carst has a Master’s Degree in Business Economics from the Vrije Universiteit Amsterdam. He also has a TDWI CBIP certification at Mastery level and certifications in Managing Successful Programmes (MSP) and Prince2.