Visualfabriq

Revenue Management Software

Continuous, reliable visibility on commercial performance drivers is at the heart of Visualfabriq’s revenue management and optimization software. The Revenue Plan provides a full outlook on the P&L. Use targets and funds to create top-down and bottom-up annual planning processes to enhance revenue growth management.

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Take action to drive continuous growth

Rapidly changing cost prices, volatile shopper behavior and shifting work forces make the world increasingly uncertain for CPG companies, putting pressure on revenue and profit. Continuous, reliable visibility of commercial performance drivers and ability to respond is limited by manual analysis, inability to combine all available data and resource constraints.

Visualfabriq’s revenue growth software provides commercial leaders with a full outlook on their P&L. It ensures accurate and predictable decision-making through a bottom-up forecast, generated using all inputs, managed and optimized on its platform. Use variance analysis to understand plan deviations. Add targets and funds to drive autonomy and decision making within commercial teams. Be ready to drive predictable, long-term revenue growth and profitability.

Revenue planning in CPG shouldn't feel like guesswork

What’s so exciting?

Truly standardized creation of volume-to-value P&L

Trust the outlook built from the entries available in the software, covered by approval where relevant.

See performance drivers with one click

Save time reviewing the drivers of commercial performance: access promotional events or contracts driving the revenue outlook with just one click.

Visibility of performance drivers at any level of granularity

Review top down or deep dive from every angle and any depth into details through a granular volume and value outlook.

Create scenarios to simulate multiple business outcomes

Be ready for the unexpected using standardized input for risks and opportunities, and create scenarios to model your plans.

Monitor trade spend efficiently

Set funds and govern trade spend without manual hassle.

Enjoy low total costs of ownership

Visualfabriq offers its software as a service (SaaS). All customers use the latest codebase, as maintenance and upgrades are included. This is what true SaaS is. This limited demand on the organization is paired with low implementation and maintenance costs: 100% configuration drives fast deployment and unlimited scaling capabilities allow constant growth of organization and data.

Improve efficiency through seamless data integration

With many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS etc.) is key. Through Visualfabriq’s unique data integration engine Bifrost, customers can control their data independently, driving more trust. The result of this seamless integration? Improved forecast reliability, the certainty that financial actuals are updated promptly, and the ability to create win-win strategies that drive revenue growth for both manufacturer and account, regardless of their route to market.

Save time through automation

Manual administration, file generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time for higher-value tasks.

Increase predictability and drive optimization

Embedded AI in Visualfabriq allows for the creation of forecasting scenarios and optimization during planning. This makes predictions and planning more reliable and continuously optimized. In addition to the sophisticated models embedded in the software, customers can also use their own proprietary models.

Drive efficiency with data alignment across the organization

Visualfabriq's revenue forecasting and optimization software is created as a single, integrated ecosystem logically connecting the different solutions to the Revenue Plan and each other. This ensures full data alignment, driving a one-number principle throughout organizations and maximizing efficiency. No need to duplicate administration or manually knit data together.

Eliminate manual work with advanced master data management

Changes in master data, especially assortment changes, take up much time within CPG organizations. Code switching is cumbersome and manual, having to be managed in demand solutions as well as promotion planning – often multiple times a year. Visualfabriq’s revenue management software features the Product Life Cycle, which handles all product switching and automatically applies it throughout the revenue growth software.

The revenue management software for CPG growth

We work with leaders in the CPG industry

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FAQ

How does Visualfabriq revenue forecasting and optimization software support RGM?

Visualfabriq helps you grow revenue by making smarter decisions. It combines two powerful approaches: Revenue Growth Management (RGM) and Integrated Business Planning (IBP).

RGM helps you find growth opportunities—like smarter pricing or more impactful promotions. IBP makes sure your teams are aligned and working toward the same goals.

Visualfabriq brings these together in one easy-to-use solution, that supports the key pillars of revenue growth management in CPG. It connects your data, shows your full P&L in real time, and helps you plan better. You can test different scenarios, track performance, and optimize investments.

In short, it helps you not just predict the future—but shape it.

What are key features of revenue optimization software? 

The best CPG revenue optimization software typically offers capabilities for forecasting, planning, and improving commercial performance through data-driven insights. Key features of advanced solutions include:

Integrated forecasting and planning: A unified software solution that connects volume, pricing, promotions, and trade spend into a single revenue plan.

AI-powered insights: Embedded artificial intelligence supports predictive and prescriptive analytics to improve forecast accuracy and scenario planning

Data integration and alignment: Seamless integration of internal and external data sources (e.g., ERP, syndicated data, EPoS) ensures a single source of truth and eliminates manual data handling

One-number principle: All teams work from the same data set, improving cross-functional alignment and decision-making

Modular functionality: Connected modules support specific optimization tasks while remaining part of a cohesive system

Visualfabriq’s solution combines these features into a single SaaS solution designed for CPG companies, enabling them to optimize revenue performance with speed, accuracy, and transparency.

What makes Visualfabriq software unique in supporting key pillars of revenue growth management?

Visualfabriq provides a modular software solution that supports key levers of revenue growth management—from planning and optimization to analysis and evaluation. Outstanding features include:

Modular architecture: Supports trade promotions, pricing, investment, marketing events, and commercial planning, allowing companies to scale capabilities based on maturity

AI-enhanced forecasting: Predictive models improve accuracy and enable scenario planning across multiple commercial levers

Single source of truth: All teams work from the same data set, improving alignment and reducing manual effort

Workflow automation: Streamlines planning, approval, and execution processes across functions

Scenario modeling: Enables simulation of multiple business outcomes, including risks and opportunities

Trade fund governance: Supports fixed and dynamic fund types, with visibility into allocation and performance

The system is designed for CPG companies and integrates seamlessly with Integrated Business Planning (IBP), enabling bottom-up planning that feeds into a unified enterprise forecast.

Can users assign sales budget (net sales value and volume) by customer and product? 

Yes, Visualfabriq supports assigning sales budgets—both in net sales value and volume—by customer and product.

The application enables granular planning at the account and product level, using structured data inputs such as baseline volumes and sales data by customer, product, and time period. This allows commercial and finance teams to allocate and track budgets with precision, aligning them with demand planning and promotional strategies.

Does your revenue optimization software have the ability to define fixed and variable funds? 

Certainly. Visualfabriq’s revenue growth software supports the definition and management of both fixed and variable fund types. In the CPG industry, trade funds are specialized budgets used to manage trade spending. These include both short-term promotional activities and long-term contractual commitments. Trade funds can be structured as fixed lump sums or as dynamic funds that vary based on sales or volume performance.

Does Visualfabriq offer a connection to external sources of data? 

Absolutely. The unique Bifrost data integration engine enables customers to load external and third-party data into the software as well as extract reports for use in external solutions. Check out our blog post about Bifrost for more information on data integration and management in Visualfabriq.

Can Visualfabriq’s revenue growth tool provide a financial evaluation of the volumes? 

Yes, Visualfabriq’s revenue growth tool builds a full financial outlook based on the volumes managed on the platform. It creates a value forecast using the baseline, trade pricing and trade contracts, and trade promotion volumes and spend impactors.  

Is it possible to review the P&L on customer level? 

Yes. Visualfabriq generates a Profit & Loss (P&L) overview at the most granular level—by individual customer and product. This data can be aggregated to any required customer level, enabling users to review performance by retail banner, buying group, or national account. This flexibility supports detailed financial analysis and strategic decision-making across commercial teams.

How up to date is the P&L in Visualfabriq?

Visualfabriq’s software regularly updates the Profit & Loss (P&L) using automated data integration and embedded AI. The update schedule is determined by the customer to ensure near-real-time refreshing of information. It consolidates inputs from internal and external sources—such as sales volumes, pricing, promotions, and actuals—into a unified, bottom-up revenue plan.

The P&L reflects both actual performance and forecasted outcomes. It includes year-to-date (YTD) actuals and year-to-go (YTG) projections, giving users a complete and current view of financial performance. As users adjust forecasts, trade investments, or pricing strategies, the P&L is automatically recalculated to reflect the latest data—eliminating the need for manual updates and ensuring alignment across teams.

How does Visualfabriq support monthly business reviews (MBRs)?

Visualfabriq supports monthly business reviews by providing a continuously updated, bottom-up P&L that combines year-to-date actuals with year-to-go forecasts. This ensures that commercial, finance, and leadership teams have access to the most current and accurate financial outlook.

The software enables users to drill down into performance by customer, product, or region, and to simulate different scenarios using predictive and prescriptive analytics. This allows teams to assess risks and opportunities, track progress against targets, and make informed decisions during MBRs—without having to rely on manual data consolidation or offline reporting.

How does Visualfabriq support cross-functional alignment during planning cycles?

Visualfabriq supports cross-functional alignment by enabling all relevant business functions—such as demand planning, commercial, and finance—to contribute to a unified planning process. The software provides a single source of truth, ensuring that all teams work from the same data set and assumptions.

Key features include:

Integrated workflows that connect volume, value, and investment planning across departments.

Assumptions tracking, which allows users to annotate and share context around key planning inputs.

Reporting modules that compare demand and sales forecasts, supporting transparency and alignment.

Connected planning capabilities, enabling AI-enhanced forecasting at multiple levels of aggregation and time horizons to support sales, trade promotion, and supply chain planning.

This structure ensures that planning cycles are collaborative, data-driven, and aligned with strategic revenue optimization objectives.