Reliable forecasts, at the detail that matters

Forecast demand with confidence — using predictive modeling built for CPG reality.

Demand Forecast Master helps CPG teams establish trusted baselines, anticipate demand shifts, and align commercial plans on a shared data foundation, from long‑term outlook to short‑term execution.

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Fewer surprises.
Better alignment.
Stronger plans.

See how Demand Forecast Master uses predictive modeling to establish reliable demand baselines, detect changes early, and provide a stable input for promotions, pricing, and revenue planning.

Where demand forecasts break down

Teams rely on forecasts that are too high-level to act on, accurate in aggregate but not at the decision level
Baselines are rebuilt instead of trusted, as assumptions vary across teams and cycles
Handling assortment changes manually, from new products to SKU code switches
Demand trend changes get spotted too late, when plans are already locked

The result: more time spent fixing forecasts than using them — and too little focus on outliers and what actually drives performance.

Establish reliable, decision-ready baselines

Create consistent forecasts with the right level of granularity, across SKU, customer, and channel. Every team plans from the same trusted number, instead of reconciling different versions later.

Align plans and anticipate change earlier

Work from one demand signal while detecting shifts and outliers sooner. That means you catch them before they hit promotions, supply, and financial results, not after.

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Handle granularity and assortment changes automatically

Disaggregate where needed and manage new products and SKU code switches without manual effort. Assortment shifts update the forecast on their own, instead of waiting for someone to rebuild it.

Learn and improve continuously

Refine forecast accuracy as more actuals flow through the system. Each cycle sharpens the next, so accuracy compounds rather than resets.

And because every team, every cycle, works from that same trusted baseline, you stop debating whose number is right and start deciding what to do about it.

Value from day one, intelligence that deepens over time

Demand Forecast Master embeds predictive modeling into the commercial system, creating reliable baselines for revenue plans, promotion incrementality and better decisions over time.

Agentic AI (Assistant Mike) builds on this foundation by interpreting results, monitoring change, and guiding action within commercial rules, without replacing the predictive models that generate forecasts.

Demand Forecast Master without agentic AI

AI-driven demand forecasting and baseline creation, using models that range from simple moving averages to advanced machine learning approaches
Disaggregated, delivered baseline forecasts across products, customers, channels, and time horizons, built and ready from day one
Transparent logic and assumptions that every team can review, question, and trust before committing to a plan
Consistent demand inputs across planning, execution, and reporting, so there is nothing left to reconcile later

Demand Forecast Master with Assistant Mike

Continuous monitoring of demand signals and forecast changes, so nothing drifts unnoticed
Early explanation of what changed, why it matters, and what to do about it to deliver business results
Faster preparation for planning cycles, reviews, and S&OP, with demand drivers already explained
Cross-domain context connecting demand shifts to promotions, pricing, and revenue impact, so the full picture is always visible

Same foundation. No duplication.

Whether used with or without Assistant Mike, everything runs on one unified system. You don’t rebuild forecasts for every cycle. There’s no overnight run to transfer baseline predictions to an AI layer. You simply add agentic support into a predictive core that already works.

That foundation ensures:

Consistent, explainable demand plans teams can trust
Faster decisions by turning forecast insight into aligned financial plans
Value that compounds as forecast accuracy improves over time
Enterprise‑grade governance through one unified system and control layer

Compound value over time

As more forecasts, plans, and actuals flow through the system, you get value from the first cycle, start where the return is highest, and add capability as your priorities grow. That means payback comes early as the system grows with you instead of being rebuilt around you:

Baselines improve as models learn from real outcomes
Forecast accuracy improves as patterns and seasonality are better captured
Planning alignment improves as teams work from the same demand signal
Surprises decrease as shifts are detected earlier

One system, built to grow with you

Demand Forecast Master works on its own, and always fits into a wider commercial ecosystem. Start where it matters most and extend over time, without breaking how demand, planning and execution connect.

This is what makes it a true single source of truth, not by integration, but by design:

One baseline shared across sales, demand, and finance
The same demand logic applied across planning, execution, and evaluation
Explainable, reviewable outputs, with numbers that always reconcile

No stitching. Less debate. Forecasts teams can actually plan on.

Because forecasting only works when demand is consistent everywhere.

Trusted by leading CPG companies worldwide

Designed to improve forecast accuracy, baseline reliability, and cross‑functional alignment — providing a stable demand foundation for commercial and planning decisions across markets.

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Decisions & Teams we connect

Setting the commercial direction

Decision
What demand outlook should guide our commercial plans?
Typically involved teams
Demand management, demand planning, RGM
How this solution helps
Provides a shared, explainable demand baseline for strategic decision‑making.

Planning and optimization

Decision
How should demand assumptions change based on planned promotions and pricing actions?
Typically involved teams
Demand planning, RGM, key account management
How this solution helps
Connects commercial plans directly to demand impact in a single forecasting framework.

Execution and course correction

Decision
Is actual demand deviating from expectations, and why?
Typically involved teams
Demand planning, marketing teams, key account teams
How this solution helps
Detects forecast deviations early and links them to underlying commercial drivers.

Governance and improvement

Decision
How can forecast accuracy improve over time?
Typically involved teams
Demand planning, demand management
How this solution helps
Learns from historical outcomes to strengthen future forecasts and assumptions.

True SaaS that scales with ambition and complexity

No servers to manage, no upgrade cycles to plan around. The platform grows with your business, from one market to fifty. New markets launch from proven, reusable configuration, often in days, not months.

Continuity across product switches, via Product Life Cycle

When a product launches, relaunches, or gets delisted, its demand history and forecast continue automatically through Product Life Cycle. No forecast has to start from zero just because the SKU changed.

One commercial data model, not a patchwork of systems

Demand, pricing, promotions and finance all draw from the same live data, so the forecast reflects exactly what is happening commercially. No manual mapping, no drift between systems.

CPG-native intelligence that improves with every cycle

Built specifically for consumer goods demand patterns, the intelligence gets sharper with every cycle of actuals. Your platform learns your business, not a generic one.

Real-time insight before decisions are locked in

See how a pricing or promotion change shifts the forecast before the plan is finalized. Every plan reflects the latest commercial reality, right when it matters most.

Native support for indirect and hybrid routes to market

Forecast distributors, wholesalers and direct accounts within the same demand model. Every route to market gets the same rigor and the same visibility.

Native ERP integration, in both directions

Demand and forecast data flow to and from your ERP automatically, in both directions, through Visualfabriq's data integration engine Bifrost. Your commercial and financial systems stay in sync, continuously and without extra work.

Enterprise-grade governance without slowing teams down

Permissions, approvals and audit trails are built into the platform itself. Supported by Heimdall realm management, every market stays compliant while planning keeps moving at full speed.

Build plans on demand you can trust

Start with a stronger forecasting foundation today — and grow into faster, more confident commercial decision‑making over time.

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FAQ

Can I plan at several customer hierarchy levels to represent common regional route to markets & customer structures, like national customers, local customer banners, and buying groups?

Certainly! Visualfabriq’s demand forecasting software allows you to plan at any level of the plan account hierarchy. You can create forecasts at the lowest level of the hierarchy or group accounts together. The underlying accounts will automatically adopt their share of the forecast, making demand planning efficient and seamless.

How does Visualfabriq’s demand forecasting software handle the new product introduction process? Can it automate tasks like finding/replacing SKUs and adding new SKUs to existing deals?

Visualfabriq’s Product Life Cycle makes product switching a breeze. You can link (temporary) product replacements or define what product models the expected demand for a new SKU. This core functionality ensures easy product switching across all modules.

How can I define base drivers (e.g., customer outlet openings/closings, competitive innovation) and adjust baselines in the demand software?

Visualfabriq’s demand forecasting solution allows you to define base drivers and adjust baselines with ease. While the software uses AI models to generate baselines, you can manually adjust the outcomes to include any base driver or market change in your plan.

Does Visualfabriq offer the ability to plan “in and out” items for short term/seasonal distribution?

Yes, Visualfabriq can handle “in and out” items in various ways, whether for seasonal sales, short-term promotions, or one-off events. These items can be a significant part of the revenue forecast and are available for planning, evaluation, and forecasting throughout the software.

Can the demand forecasting software adjust volume forecasts for product seasonality?

It definitely can! Visualfabriq’s demand forecasting solution includes seasonality in its forecasting models. Plus, users can manually adjust the forecast to account for seasonal variations.

Does Visualfabriq support volume impact calculation from pricing elasticity at different product levels?

Yes, Visualfabriq’s trade spend management solution supports the use of pricing elasticity models. You can easily add coefficients from regression models to the volume prediction model and start building scenarios for price changes.

Does Visualfabriq offer a connection to external sources of data?

Absolutely. The unique Bifrost data integration layer allows you to load data into the software and extract reports for use in external solutions.

Can the revenue growth tool provide a financial evaluation of the volumes?

Yes, Visualfabriq’s revenue growth tool creates a full financial outlook based on the volumes managed on the platform. It generates a value forecast using the baseline, trade pricing, trade contracts, and trade promotion volumes and spend impactors.