Ondemand Webinar
Beyond the Distributor: The Journey to Indirect Planning Excellence
Indirect channels remain one of the toughest areas for CPG trade planning — with limited visibility, fragmented data, and reduced control over execution.
In this session, Allen Rector and Terril Germscheid (Trade Marketing Director at E.A. Sween) unpack how leading teams are navigating these challenges — improving alignment with distributors, making smarter decisions with imperfect data, and turning trade investments into measurable impact.
On-demand events
Beyond the Distributor: Indirect Trade Planning in CPG – Episode 2
Discover how indirect channels challenge CPG trade planning — from limited visibility and delayed data to reduced control over execution. See how teams navigate distributors, align stakeholders, and make decisions with imperfect data.
Beyond the Distributor: Tackling CPG trade planning challenges with indirect customers - Episode 1
Learn how to tackle fragmented data, misaligned forecasts, and revenue risk in indirect trade planning. Explore actionable strategies to strengthen performance across layered channels.
Maximize promo ROI by leveraging AI: Proven strategies and key learnings
Learn how to optimize trade spend and drive promotional effectiveness using RGM principles in our upcoming webinar. Gain insights into maximizing returns for FMCG and CPG companies.
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How advanced analytics and AI are changing the game in CPG
Discover how AI can help you optimize trade spend, improve forecasting accuracy, and boost ROI—not by replacing human decision making, but by augmenting it.
Where strategy meets consumer: How to achieve the optimal promotion plan in CPG
Learn how to craft impactful CPG promotion plans that align with long-term goals and leverage consumer insights, competitive positioning, and portfolio strategy for continuous improvement.
AI strategies for empowering Sales: Redefining baseline ownership in CPG
Gain practical insights into leveraging AI strategies to empower your sales teams and redefine baseline ownership in the CPG sector.
The retail playbook: How CPGs can turn promotions into in-store activation triumphs
Dive into the nitty-gritty of promotions, waving goodbye to the old-school and saying hello to dynamic in-store activations that deliver.
The future of AI for Revenue Growth in CPG: Exploring next-generation technologies and trends
In this episode, we will take a closer look at the cutting-edge technologies and trends that are shaping the future of AI in the CPG industry.
AI for Promotions: Innovative modeling techniques for effective CPG campaigns
In this episode, we will explore the differences between AI-driven promotional modelling and traditional modelling techniques.