Brand activation management software for CPGs

Brand activation software to grow

Visualfabriq’s Marketing Events Master is designed to build brand experiences and improve business results in the consumer-packaged goods (CPG) industry. It streamlines the management and optimization of marketing activations, saving you time in planning and execution. With an integrated event calendar, you gain full visibility, and the audit-proof approval flow ensures everything runs smoothly and compliantly.

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Let’s build your brand with brand activation management

Media consumption and shopping behavior are shifting towards online alternatives, challenging CPG organizations to manage their marketing spend effectively across the right channels. To tackle this, commercial leaders must invest in the right campaigns at the right outlets, while adhering to stricter procurement and cost reporting standards. However, disparate planning, budgeting, and reporting solutions make it difficult to gain insights into performance and track funds accurately.

Visualfabriq’s Marketing Events Master offers a solution by providing software that ensures precise planning and control over (trade) marketing spend. All input is covered by audit-proof workflows. The software enables streamlined target setting and drives collaboration between commercial teams, empowered by a synchronized calendar that bridges sales and marketing teams. Get ready for aligned commercial plans and winning brands.

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Trusted by leaders in the CPG Industry

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Build a brand activation plan, in less time

Save time planning events and campaigns. Integrate targets and funds and drive approval flows with Visualfabriq’s marketing events management software.

What’s so exciting?

Your teams are smart, well-educated people. Empower your people by digitizing and automating all repetitive, non-value-added activities.

Execute profitable activations

Gain visibility on marketing spend for individual events and improve trade spend strategies by selecting activations that align with your goals.

Set targets and funds

Control marketing spend by adding funds and manage qualitative and quantitative targets to drive effectiveness.

Review spend at any level of granularity

Visualfabriq allocates spend right down to the lowest product hierarchy level. Review marketing spend from every angle and depth, and actualize to review over- and underspend against the plan.

Save time on planning

Enjoy intuitive step-by-step planning for each event, making the process easier and more efficient

Benefit from an effortless, audit-proof workflow

All adjustments in the Marketing Events Master are covered by an audit-proof workflow and captured in a logbook, ensuring visibility, traceability and accountability.

Enjoy low total costs of ownership

Visualfabriq offers its software as a service (SaaS), ensuring all customers use the latest codebase with included maintenance and upgrades. This true SaaS model with 100% configuration means low implementation and maintenance costs, fast deployment, and unlimited scaling capabilities.

Improve efficiency through seamless data integration

With many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS, etc.) is key. With Visualfabriq’s unique data management and integration layer, Bifrost, customers gain independent control over their data, fostering trust and reliability. The result is improved forecast reliability, prompt updating of financial actuals, and the ability to create win-win strategies for revenue growth.

Eliminate manual work through with advanced master data management

Changes in master data, especially assortment changes, take up much time within CPG organizations. Code switching is cumbersome and manual, having to be managed in demand solutions as well as promotion planning – often multiple times a year. Visualfabriq’s revenue management software features the Product Life Cycle, which handles all product switching and automatically applies it throughout the revenue growth software.

Drive efficiency with data alignment

Visualfabriq’s revenue forecasting and optimization software is an integrated ecosystem that connects the different solutions to the Revenue Plan and each other. This ensures full data alignment, driving a one-number principle throughout organizations and maximizing efficiency. No need to duplicate administration or manually knit data together.

Save time through automation

Manual administration, file generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time to focus on higher-value work and impactful actions.

FAQ

Does Visualfabriq offer a connection to external sources of data?

Absolutely. The unique Bifrost data integration layer enables you to load data into the software and extract reports for use in external solutions.

What is brand activation management software? 

Brand activation management software helps businesses efficiently plan, track, and optimize marketing activations to improve business results.

From a strategic perspective, this tool allows users to work holistically on their plans. It drives a 360-degree view of all commercial campaigns, maximizing effectiveness. Users can review investment and performance against targets and funds, all within a single, fully integrated system.

Why do CPG companies need a Brand Activation platform? 

There is a clear need for a better solution to manage marketing activations in the CPG industry because many companies:

Are using Excel spreadsheets and unreliable systems to gather insights for planning.
Struggle to track events and activations
Lack visibility on budget status
Have no clear view of the impact of events against KPIs

Additionally, there is often misalignment between departments, making it difficult to manage marketing efforts effectively.

How does the implementation work? 

Visualfabriq software is designed as a single structure, for all customers, unlike our competitors. It is easily configurable to meet any customer’s requirements, ensuring that all customers are 100% on the same software, which is fully SaaS. This means they always receive the latest updates.

Visualfabriq’s unique deployment approach involves working with global and local deployment partners to asses customer user stories during deployment phases, maximizing the software’s value for each customer.

Who benefits from using the Marketing Events Master? 

Marketing events cover a variety of user stories for different business users. Anyone directly or indirectly involved with brand activations and events will benefit from the software. From Marketing and Finance to Sales and In-store activation teams.

What are the key benefits of the marketing events management software? 

Reduce time and effort: Streamline planning and managing marketing events and activations, saving time and effort for the marketing team.
Performance tracking: Track the performance of marketing events and activations for further optimizations.
Insight on costs and actuals: Gain insights into planned costs and actuals, enabling business co-pilots to take action when needed.
Marketing plan targets: Increase visibility on marketing plan targets for marketing managers and executives so that they are able to action them if needed.
Improved visibility and accountability: Enhance visibility, traceability and accountability on marketing spend through a digitalized status flow, including approvals if required.
Integrated ecosystem: Ensure efficiency and data accuracy for insights generation with an integrated ecosystem.
Local market configuration: Address market-specific needs with a module that includes local market configuration.
Self-service reporting: Enable collaboration and data-driven decision making with self-service reporting capabilities & dashboards.

Can I integrate Visualfabriq's brand activation software with my ERP system?  

Yes. Visualfabriq software can be configured to integrate with any system.

Is Visualfabriq Brand activation software secure? 

At Visualfabriq, the security of our clients’ data is paramount. We are fully certified for ISO 27001, SOC 1, and SOC 2, and ensure that we meet the highest IT security standards.

Why choose Visualfabriq brand activation management software?  

Visualfabriq’s brand activation management tool empowers commercial leaders with accurate planning and control over (trade) marketing spend. It features audit-proof workflows, streamlined target setting, and a synchronized calendar that bridges sales and marketing teams. This ensures aligned commercial plans and winning brands.

What CPG companies trust Visualfabriq? 

We are trusted by top CPG companies, including Heineken, Unilever and Mars.

Finance Director | Global Snacking Company

“Visualfabriq has helped us to set up a very clear simple process that every single sales member of our organization knows.”

The best marketing solution in the market

We work with the top of the CPG industry.

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