Arla + Visualfabriq

Pioneering AI in revenue growth management

Back in 2020, Visualfabriq was already leading the way in AI-driven solutions for the CPG industry. At the Promotion Optimization Institute event, more than 300 CPG professionals gathered to learn from our innovative client, Arla, the world’s largest organic dairy producer.

Arla was an early adopter of Visualfabriq’s unique SaaS software with applied AI. They embarked on a journey to enhance their commercial capabilities using a realistic growth framework. This journey was shared by Natalie Vandersluis, Arla’s Senior Solution Architect & Business Expert, and described by Visualfabriq’s CTO, Carst Vaartjes, as “one of the most visionary people in the CPG industry.”

Exploring AI maturity and rapid implementation for immediate benefits

In the 60-minute webinar, hosted by POI CEO Michael Kantor, Natalie and Carst discussed the AI Maturity Model, covering data, people, process, and technology. Natalie shared insights on Arla’s AI journey, their ambitions, challenges, and the importance of a solid master data structure and continual change management.

Arla’s approach was to start with a minimal viable product, delivering capabilities quickly and building momentum. This strategy allowed them to experience improved ways of working and better promotional results from day one.

Leveraging AI expertise for unmatched customer success

Visualfabriq’s early start in AI has allowed us to build a wealth of expertise that our customers can now benefit from. Our long-standing experience means we understand the intricacies of AI implementation and can provide unparalleled support to help our clients achieve their revenue growth goals.

Watch the webinar recording

Interested in learning more about Arla’s experience with Visualfabriq? Fill out the form below and find out in just 1 hour:

• How AI can improve your business case
• How to build a road map to bridge the gap between your current state and your desired goals
• How to apply AI to your commercial capabilities, moving beyond the hype to achieve tangible results