Brand Activation software to grow

Building brands and improving business results in the consumer-packaged goods (CPG) industry through efficient management and optimization of marketing activations is what Visualfabriq’s Marketing Events Master is here for. Save time planning and managing activations, enjoy visibility of the integrated event calendar and benefit from an audit-proof approval flow.

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Let’s build your brand with brand activation management

Media consumption and shopping behavior are changing: traditional media and bricks and mortar shopping are losing share to online alternatives. This challenges CPG organizations to effectively manage their marketing spend and activities across the right channels. To meet these challenges, commercial leaders need to invest in the right campaigns at the right outlets, whilst adhering to stricter procurement and cost reporting standards. However, due to disparate planning, budgeting and reporting solutions it is hard to get insights into performance and effectively track funds at the required level of granularity.


Visualfabriq’s Marketing Events Master provides commercial leaders with software that ensures accurate planning and control over (trade) marketing spend. All input is covered by audit-proof workflows. The software enables streamlined target setting and drives collaboration between commercial teams, empowered by a synchronized calendar bridging sales and marketing teams. Be ready for aligned commercial plans and winning brands.


Yes, I want to know more about marketing events management

Trusted by leaders in the CPG Industry

Build a brand activation plan, in less time

Save time planning events and campaigns. Integrate targets and funds and drive approval flows with Visualfabriq’s marketing software.

What’s so exciting?

Your teams are smart, well educated people. Benefit from your people by digitizing and automating all repetitive, non value added activities.

Execute activations that are as profitable as possible
Enjoy the benefit of visibility on marketing spend for individual events. Actively improve trade spend strategies by selecting activations that are best aligned with your goals.
Set targets and funds against your campaigns
Add funds to control marketing spend and manage qualitative and quantitative targets to drive effectiveness.
Review marketing spend at any level of granularity
Visualfabriq allocates spend right down to the lowest level of the product hierarchy. Review marketing spend from every angle and any depth. Actualize to review over- and underspend in comparison to plan.
Save time on marketing planning
Enjoy easier, intuitive planning, mapping out a clear step-by-step approach to plan each event.
Enjoy an effortless audit-proof workflow
All adjustments made in the Marketing Events Master are covered by an audit proof workflow and captured in a logbook, driving visibility, traceability and accountability.

Why Visualfabriq's Marketing Events Master?

Enjoy low total costs of ownership

Visualfabriq offers its software as a service (SaaS). All customers use the latest codebase, as maintenance and upgrades are included. This is what true SaaS is. This limited demand on the organization is paired with low implementation and maintenance costs: 100% configuration drives fast deployment and unlimited scaling capabilities allow constant growth of organization and data.

Improve efficiency through seamless data integration

With many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS, etc.) is key. Through Visualfabriq’s unique data integration layer Bifrost, customers can control their data independently, driving more trust. The result of this seamless integration? Improved forecast reliability, the certainty that financial actuals are updated promptly, and the ability to create win-win strategies that drive revenue growth for both manufacturer and account.

Remove manual work through advanced master data management

Changes in master data, especially assortment changes, take up much time within CPG organizations. Code switching is cumbersome and manual, having to be managed in demand solutions as well as promotion planning – often multiple times a year. Visualfabriq’s revenue management software features the Product Lifecycle, which handles all product switching and automatically applies it throughout the revenue growth software.

Drive efficiency with data alignment across the organization

The Visualfabriq revenue forecasting and optimization software is created as a single, integrated ecosystem logically connecting the different solutions to the Revenue Plan and each other. This ensures full alignment of data, thus driving a one-number principle throughout organizations. Efficiency to the max, no need to duplicate administration or manually knit data together.

Save time through removal of repetitive tasks 

Manual administration, file generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time to take those actions that make the difference.



Does Visualfabriq offer a connection to external sources of data?

Absolutely. The unique Bifrost data integration layer enables customers to both load data to the software and extract reports for use in external solutions.

What is Brand Activation management software? 

The Brand activation management tool enables businesses to plan, track and optimize marketing activations efficiently to improve business results in the marketing space.

From a strategic point of view, a Brand Activation management tool enables users to work holistically on their plans. It drives a 360-degree plan of all commercial campaigns to maximize effectivity and allows review of investment and performance against targets and funds, all in one single fully integrated system.

Why do CPG companies need a Brand Activation platform? 

There is a clear need for a better solution to manage Marketing activations in the CPG industry since most of the companies:

  • Are using Excel spreadsheets and unreliable systems to gather insights for planning.
  • Are unable to track events and activations
  • Have no visibility on budget status
  • Have no view of the impact of events against the KPIs
  • Have misalignment between departments
How does the implementation work? 

Visualfabriq software is created as one structure, for all the customers, unlike our competitors. The software is built to be easily configurable to meet any customer’s requirements. Because of this configuration, all customers are 100% on the same software, which is 100% SaaS. They will always receive the newest updates of the tool.

Visualfabriq has its unique deployment approach, working together with global and local deployment partners. They asses customer’s user stories during the deployment phases to set it so customers can maximize the value of the platform.

Who benefits from using the Marketing Event Master? 

Marketing Events cover a variety of user stories for different business users. Therefore, anyone directly or indirectly involved with brand activations and events will benefit from the software. From Marketing to Finance teams and from Sales to In-store activation teams.

What are the key benefits of the marketing events management software? 
  • Reduce time and effort within the marketing team when planning marketing events and activations.
  • Allow performance tracking of their marketing events and activations for further optimizations.
  • Increase insights on planned costs and actuals for business co-pilots so that they are able to action them if needed.
  • Increase insights on marketing plan targets for marketing managers and executives so that they are able to action them if needed.
  • Enable improved visibility, traceability and accountability on the marketing spend through a digitalized status flow, including approvals if required.
  • Allow an integrated eco-system, ensuring efficiency and data accuracy for insights generation.
  • A module inclusive of local market configuration to address the market-specific needs
  • Self-service reporting capabilities & dashboards to enable collaboration and data-driven decision making.
Can I integrate the Brand activation software with my ERP system?  

Yes. Visualfabriq Brand Activation software can integrate with any system through configuration.

Is Visualfabriq Brand activation software secure? 

Yes. Visualfabriq meets the highest IT security standards and has ISO 27001 – ISO/IEC 27001, SOC 1 – SOC 1SM and SOC 2 – SOC 2 certifications.

Why Visualfabriq Brand Activation Management software?  

Visualfabriq’s brand activation management tool provides commercial leaders with software that ensures accurate planning and control over (trade) marketing spend. All input is covered by audit proof workflows. The software enables streamlined target setting and drives collaboration between commercial teams, empowered by a synchronized calendar bridging between sales and marketing teams. Be ready for aligned commercial plans and winning brands.

What CPG companies trust Visualfabriq? 

We work with the top of the CPG industry, including Heineken, Unilever and Mars.


“Visualfabriq has helped us to set up a very clear simple process that every single sales member of our organization knows”

Finance Director | Global Snacking Company

The best marketing solution in the market

We work with the top of the CPG industry.

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