About Visualfabriq

We are a company on a mission to revolutionize revenue forecasting and optimization. We enable the consumer-packaged goods (CPG) industry to create predictable sales forecasts, from volume to value. We facilitate, automate, and optimize key processes building up to a revenue plan, helping you to:

Create a commercial plan, with predictive analytics prompting corrective action internally and including in-market data to build retailer collaboration.
Win through promotions by defining your strategy, efficient promotion management and effective promotion optimization.
Set a profitable pricing structure through analysis, strategy creation, and management of pricing agreements, including a compliance framework.
Improve profitability of trade agreements through analysis and creation of a full, and compliant, negotiation strategy.

Visualfabriq’s software empowers customers by removing non-value added, manual tasks. Clients gain space to focus on spending quality time with customers. They see an increase in forecast accuracy, avoiding human errors and thus producing the right volume while reducing working capital. We deliver industry best practices to customers, building on years of experience in the industry and work with CPGs around the world.

Our story

After years in the CPG industry, it was our founders’ experience that optimal strategic decision-making depends on the quality of the insights available. They were looking for a better, deeper understanding of promotion profitability, retailer contribution to gross profit or what pricing strategy would contribute most over the long run.

At the time, the solutions available on the market were inert, inflexible, and extremely expensive. The reports were often static and always outdated. The industry needed a tool to unlock all the relevant data to support revenue forecasting and optimization, easily and instantly. A solution that could integrate big data and turn it into actionable insights.

This is why they founded Visualfabriq in 2013. Driven by their vision to radically improve revenue management for CPG companies, the software drives profitable growth for CPGs while empowering all teams.

How we started

Today Visualfabriq is a global software vendor, serving customers around the world. We are trusted by the world’s largest CPGs, like Heineken, Unilever, Mars, and many others.

We offer an integrated software as a service uniquely designed to accommodate our purpose: revolutionizing revenue forecasting and optimization. Our state-of-the-art solutions (Trade Promotion Master, Trade Spend Master, Demand Forecast Master and Marketing Events Master) help CPG brands succeed.

We continue to proudly observe the significant improvement in business results that our customers gain from Visualfabriq, galvanizing them to fundamentally empower sales, marketing, finance, and demand teams to make the best possible decisions.

Where we are today

It is our mission to revolutionize revenue forecasting and optimization. As a frontrunner in this field, we empower our CPG customers to be more agile in an ever-changing market.

As a native SaaS solution, we continue to learn from our clients’ experiences, and work with them to solve new challenges and deploy the features the industry needs. These are directly available to users from the day of the release, without effort.

Our solutions drive revenue growth and insight into how to achieve it. Today, and in the future.

Where we are going

Founders

Jaco Brussé

Visualfabriq founder Jaco Brusse has enjoyed a wide-ranging, committed career in the CPG industry. Jaco has held leadership roles at Kellogg’s, P&G, Heinz and Cloetta.

In 2013, after identifying the market opportunity for AI-enhanced RGM in the FMCG market, along with Carst Vaartjes, Jaco co-founded and became CEO of Visualfabriq. Jaco was responsible for taking Visualfabriq from a start-up to a global RGM vendor with 100+ employees and clients like Unilever, Heineken and many others across the globe.

In November 2022, Jaco stepped down as CEO and is now a member of the Board of Directors. He is now also focused on humanitarian projects as well as continuing to help Visualfabriq grow.

Carst Vaartjes

Carst co-founded Visualfabriq, and now serves as its Chief Innovation officer, responsible for the long-term product vision and functionality.

Prior to his role at Visualfabriq, he worked as a consultant for a wide range of FMCG manufacturers and retail organizations throughout Europe. As a project leader, architect, and consultant he has helped develop business intelligence and analytics strategies and implementations and won several awards from organizations such as QlikTech and Deloitte for creating and delivering innovative, ground-breaking projects.

He has designed and created innovative analytic solutions in working capital reduction, pricing optimization, supply chain visibility, procurement analytics, integrated forecasting, trade promotion management, and sales and marketing performance management.

Carst has a Master’s Degree in Business Economics from the Vrije Universiteit Amsterdam. He also has a TDWI CBIP certification at Mastery level and certifications in Managing Successful Programs (MSP) and Prince2.