Bring trade accruals and claims under control

Accruals & Claims ensures trade spend is accurately reflected over time, from how costs are incurred to how they are ultimately settled.

It connects accrual logic and claim settlement back to commercial reality, so teams stay in control of spend, not just the accounting outcome.

See how it works

Visualfabriq accruals and claims dashboard showing trade spend, balances and claim status

Accruals and claims should reflect reality, not obscure it

Accruals get booked, but the final claim outcome often stays unclear until settlement.
Actual claims rarely feed back into promotion and account evaluation, so lessons get lost.
Claims get handled in isolation and passed around teams without clear governance.
Accruals linger past when they should close, creating aging balances and P&L uncertainty.

The result: unclear spend, delayed settlements, and limited ability to learn from what actually happened.

CPG finance leader reviewing trade accruals and claims with the commercial team

Accrue trade spend in line with actual agreements

Reflect costs when they are incurred, daily, based on promotions, contracts, and executed activity, not just payment timing. That means your P&L shows a true picture of trade spend at any point in the cycle, not a lagging estimate.

Keep accruals and settlements fully connected

Ensure claims reflect what was planned and executed, with full traceability from agreement to settlement. Nothing gets lost between the deal you made and the claim you pay.

See it in action

Bring settlement outcomes back into the business

Capture actual claim values and feed them into evaluation and future commercial decisions. What actually got paid shapes the next plan, instead of disappearing once the accrual is closed.

Settle with clarity and control

Match, validate, and resolve claims in one flow, with full visibility into what is incurred, claimed, and still outstanding. You always know where every dollar of trade spend stands, before it becomes a surprise at close.

Value from day one, governance that deepens over time

Accruals & Claims provides a deterministic, auditable foundation for trade spend actualization, grounded in approved plans, execution data, and settlement outcomes.

Agentic AI (Assistant Mike) builds on this foundation by monitoring alignment, explaining variances, and guiding attention, but does not calculate accruals or claims.

Accruals & Claims without agentic AI

Deterministic accrual and claims processing, guided by approved plans and real-time execution and settlement data, so every accrual reflects what is actually happening in the business, not a static assumption.

Transparent logic for accrual generation, settlement, and adjustments, so you can see exactly how every number was calculated and stand behind it in an audit.

Full audit trail of changes, approvals, and resolutions, so your team stays in control and every decision can be traced back and defended.

Consistent financial outputs across markets and periods, so there is nothing to reconcile later and no argument about whose figures are right.

Accruals & Claims with Assistant Mike

Continuous monitoring of accrual alignment and claim status, with attention guided to where drift is actually happening.

Early explanation of variances between plan, actuals, and settlements, with clear indications of where action is needed while there is still time to act.

AI-assisted claim matching that reduces manual reconciliation effort, so month-end, quarter-end, and audits are ready faster, with drivers already explained.

Cross-domain context linking accruals to promotions, pricing, and revenue plans, to inform longer-term commercial decisions.

Same foundation. No duplication.

Same commercial logic. Same data. Same financial truth. Whether used with or without assistant Mike, everything runs on one unified system. You don’t reconcile numbers across tools. You don’t rebuild logic for finance. You simply add always-on agentic AI into a governed core.

That foundation ensures:

Consistent, explainable financial outcomes teams can trust
Earlier intervention by surfacing discrepancies before close
Value that compounds as alignment improves over time
Enterprise‑grade governance through one unified system and control layer

Visualfabriq accruals and claims dashboard showing balances, claim status and financial reconciliation

Compound value over time

As more plans, executions, accruals, and settlements flow through the system, you get value from the first cycle and start where the return is highest, whether that is a faster close or fewer disputed claims. That means payback comes early, as the system grows with you instead of being rebuilt around you:

Accrual accuracy improves as logic and execution stay aligned
Claims resolution improves as discrepancies are identified earlier
Close efficiency improves as manual reconciliation is reduced
Financial confidence improves as surprises are eliminated over time

Assistant Mike supporting trade accrual and claims analysis for CPG trade spend

One system, built to grow with you

Accruals & Claims always fits into a broader commercial ecosystem. Start where it matters most and extend over time, without breaking how trade spend and financial outcomes connect.

This is what makes it a true single source of truth, not by integration, but by design:

Accruals, claims, and settlements consistently linked across the full process
One calculation logic, one permission and governance layer
All adjustments and outcomes traceable, explainable, and auditable
Governed 3^rd party access for settlement across every route to market

Less ambiguity. Faster settlement. Full control over trade spend.

Because financial control only works when what you plan, incur, and settle all align.

Trusted by leading CPG companies worldwide

Designed for global consistency and local flexibility, with proven impact on ROI, margin protection, and planning efficiency

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Decisions & Teams we connect

Setting the commercial direction

Decision
How do promotions and contracts translate into financial exposure?
Typically involved teams
Finance management, RGM, commercial leadership
How this solution helps
Creates early visibility into accrual expectations linked to commercial plans.

Planning and optimization

Decision
Are accruals correctly reflecting planned promotions and customer agreements?
Typically involved teams
Finance controller, key account management, RGM
How this solution helps
Aligns accrual calculations directly with approved plans and assumptions.

Execution and course correction

Decision
Are claims accurate, justified, and aligned with executed agreements?
Typically involved teams
Finance controller, key account management, claims management
How this solution helps
Automates matching and validation to resolve claims efficiently and consistently.

Governance and improvement

Decision
Where do reconciliation issues or value leakage recur?
Typically involved teams
Finance controller, audit, finance management
How this solution helps
Identifies structural gaps between plan, execution, and settlement.

True SaaS that scales with ambition and complexity

No servers to manage, no upgrade cycles to plan around. The platform grows with your business, from one market to fifty, and new markets launch from proven, reusable configuration, often in days, not months.

Native alignment with the Revenue Plan

Accruals are generated straight from the same sell-in, promotions and contracts the Revenue Plan already uses. What was planned, promised and executed all trace back to one number.

One commercial and financial data model, not a patchwork of systems

Accruals, claims, pricing and revenue all draw from the same live data, so every claim reconciles back to the agreement that created it. No manual mapping, no drift between systems.

CPG-native intelligence that improves with every cycle

Built specifically for consumer goods accruals and claims, the intelligence gets sharper with every settlement. Your platform learns your business, not a generic one.

Real-time financial insight before decisions are locked in

See the true accrual and margin position at any point in the cycle, not just at close. You always know what is owed, right when it matters most.

Native support for indirect and hybrid routes to market

Match and settle claims for distributors, wholesalers and direct accounts within the same model, with distributor access permissioned to exactly what they should see. Every route to market gets the same rigor and the same visibility.

Native ERP integration, in both directions

Accruals and settlements flow to and from your ERP automatically, in both directions, through Bifrost. Your commercial and financial systems stay in sync, continuously and without extra work.

Enterprise-grade governance without slowing teams down

Permissions, approvals and audit trails are built into the platform itself. Supported by Heimdall, every market stays compliant while the close keeps moving at full speed.