On Demand - Webinar

Maximize promo ROI by leveraging AI: Proven strategies and key learnings

Trade spend is one of the biggest investments for FMCG and CPG companies, but returns are often inconsistent. This session focuses on how to optimize trade spend and drive promotional effectiveness using RGM principles.

Key topics covered: 

• Assessing and improving trade spend ROI: Consistently evaluate and enhance the return on investment from your trade spend. 
  
  
• Using predictive analytics to forecast outcomes: Learn how to utilize predictive analytics to anticipate the results of your trade spend and promotional activities.
   
• Balancing short-term wins with long-term brand growth: Understand how to achieve immediate promotional success while ensuring sustainable brand growth.
   
• Real-life examples of successful optimization: Explore case studies and examples of companies that have successfully optimized their trade spend and promotions.