Understanding and Perfecting Data to Enable RGM
Maturing data capabilities enhances Revenue Growth Management. Expert industry analysis is increasingly drawing a correlation between a CPG company’s digital and analytics capabilities and its financial performance. Those that understand what data can do for them, and have clear targets about what they want to achieve with their data, are advancing their RGM practices.
There’s clearly a growing thirst for this knowledge, as more than 300 participants tuned into the recent Visualfabriq-sponsored Promotion Optimization Institute webinar: ‘Understanding and Perfecting Data to Enable Revenue Growth Management‘.
Alongside host, POI CEO and founder, Michael Kantor, Visualfabriq’s Head of Integration, Peter Scheltinga and Daniel Gorzki, the Head of Revenue Management Solutions at our partner BPX shared real-world insights from the front-lines.
They highlighted the benefits, risks and challenges when it comes to understanding organisational data capability, and discussed the importance of developing organisation-wide vision and goals when it comes to harnessing the power of your data to enhance RGM.
Understanding and Perfecting Data to Enable Revenue Growth Management
Data is foundational to Revenue Growth Management, and developing organisation-wide data capabilities is key to the sustainability and success of modern CPG companies. Yet, too often, CPG companies get stuck behind roadblocks such as the perceived complexity of integrating external and internal data sources or the unease of building a data lake before your data science team is up to speed.
These challenges highlight the importance of engaging with a solutions provider which has a proven blueprint and track record for joining you on this vital journey.
Webinar attendees got insights into how data impacts on RGM success and how to create a company-wide vision for data-driven RGM.