Where strategy meets consumer: How to achieve the optimal promotion plan in CPG

Join us and BPX to discover key strategies for building promotion plans that drive impact and align with your long-term goals. In this session you’ll learn how to:

• Set up for success: Define clear success criteria for a promotion plan that balances market and financial effectiveness, aligns with your long-term strategy, and keeps internal teams on the same page.

• Leverage consumer & competitive insights: Collect and utilize valuable consumer data, while understanding competitive positioning to make your promotions stand out.

• Optimize portfolio strategy & prioritization: Assess your product portfolio for growth opportunities, optimize for various store formats, and prioritize effectively.

• Execute & continuously improve: Implement systematic steps for flawless execution and develop a continuous improvement process by tracking, evaluating, and applying insights from each promotion.

Secure your spot to learn how to create promotion plans that resonate with consumers and deliver results.