For Executives

Drive revenue growth throughout the organization

Rapidly changing cost prices, volatile shopper behavior, and shifting work forces mean an increasingly uncertain world for organizations in the consumer-packaged goods (CPG) industry. Executives know they need to navigate this to deliver revenue and profit. However, a reliance on manual analysis and an inability to combine relevant data sources limit the organization’s ability to respond. What’s missing is continuous, reliable visibility of commercial performance drivers.


Visualfabriq’s revenue growth software provides executives with a full outlook on their P&L. It ensures accurate decision-making throughout the organization. As the outlook is generated bottom-up using all input from commercial teams, all teams work on the same one-number principle. Through embedded targets and funds and enforced approval flows, executives can grant autonomy. Be ready to drive predictable, long-term revenue growth and profitability.


Benefits for executives

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  • Improve effective decision making based on a one-number principle throughout the organization, governed by target and fund setting.
  • Drive efficiency through advanced automation and data integration, paired with artificial intelligence (AI) driven predictions.
  • Improve predictability through standardized calculations and workflows, covered by audit-proof workflows.
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  • Empower effective topline and bottom-line management through a full volume-to-value P&L, available at every level of granularity
  • Drive predictability through standardized calculations and accrual management, improving cash-flow and free capital
  • Enforce control and governance through configurable approval flows and effortless audit logs
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  • Enjoy low total cost of ownership thanks to true SaaS, with upgrades and maintenance included and no costs for on-premise hosting.
  • Bring future-proof technology to the organization with the introduction of embedded artificial intelligence for everyday business processes.
  • Implement software built as a single structure and improve administrative and operational efficiency.

Trusted by leaders in the CPG

We work with the top players across the market.

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Building strategies for growth


Visualfabriq’s software enables commercial teams to make better, more aligned plans, optimize results and save time doing so. Executives benefit from an up-to-date full P&L outlook, driving conversations towards “what do we do next” rather than “can we trust these numbers?”

The software enables commercial teams to take the required actions and optimize spend and volumes, as they can easily analyze the root cause of commercial performance through variance analysis. With Visualfabriq, organizations achieve predictable, long-term revenue and profit, with maximum efficiency.


Game changers for Executives

Enjoy low total cost of ownership

Visualfabriq offers its software as a service (SaaS). All customers use the latest codebase, without the need to upgrade – ever. This is paired with low implementation and maintenance costs: 100% configuration drives fast deployment while unlimited scaling capabilities allow for constant growth of your organization and data.


Improve efficiency through seamless data integration

With so many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS etc.) is key. Visualfabriq enables customers to manage all sources efficiently. The result? Improved outlook reliability and the ability to create win-win investment strategies.

Save time by eradicating repetitive tasks

Manual administration, account proposal generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time to take those actions that really make a difference.


Drive efficiency with data alignment across the organization

The Visualfabriq revenue forecasting and optimization software is created as a single, integrated ecosystem logically connecting the different solutions to the Revenue Plan and each other. This ensures full alignment of data, driving a one-number principle throughout organizations.

Remove manual work through advanced master data management

Changes in master data, especially assortment changes, eat away valuable time within CPG organizations. Visualfabriq’s Product Lifecycle, a standard feature of the software, handles all product switching and automatically applies it throughout the revenue growth software.

Increase predictability and drive optimization

Accrual management is a key part of Visualfabriq has embedded artificial intelligence (AI), driving the ability to create promotional scenarios and optimize “as you plan.”

Empower people to contribute to results


Visualfabriq empowers commercial teams to make their best decisions to deliver results.

Too often, talented teams get stuck on manual analysis and data structuring. Visualfabriq’s software shortens the time spent on recurring processes significantly, whether that’s planning and optimizing trade promotions, price and contract negotiation preparation and administration, claim matching, baseline generation or marketing activation management. It also reduces time spent on governance and fund monitoring. Instead, teams can now focus on actions that make the difference. Be ready to work with people that make the difference, every day.


Connected solutions.


Revenue Management

Find how Revenue Forecasting and Optimization drives success in CPG