For Marketing teams

Marketing event management to love

Fragmented media consumption and increased switching of shopping outlets means consumer-packaged goods (CPG) organizations are increasingly challenged when it comes to spending their marketing investments wisely. To ensure spend goes to the right campaigns at the right outlets, centralized tooling is required, especially as procurement and cost reporting standards become stricter. However, disparate planning, budgeting and reporting solutions make it hard to get the right insights at any level of granularity.

 

Visualfabriq’s Marketing Events Master provides commercial leaders with software that ensures efficient yet accurate planning and control over (trade) marketing spend. The software enables streamlined target setting and drives collaboration between commercial teams, empowered by a synchronized commercial calendar and audit proof approval flows. Get ready for aligned commercial plans and winning brands.

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Who benefits?

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Marketing Leader
  • Drive better decision making by providing your team with one version of the truth.
  • Align commercial strategies to maximize return on investment, including above-the-line and below-the-line brand building and trade promotions.
  • Improve predictability and accountability through one standardized tool for planning and managing trade spend, covered by audit-proof approval workflows.
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Marketing Manager
  • Save time tracking and approving marketing spending for multiple brands.
  • Drive effectiveness of activations and events with an integrated overview of the activation calendar across brands.
  • Improve marketing spend phasing to drive predictability of profit.
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Brand manager
  • Save time and spend when planning, managing and tracking marketing activations.
  • Drive efficiency in marketing spend planning through integrated fund and target management.
  • Execute the activations that are most profitable.

The best plan to grow brands

Visualfabriq’s Marketing Events Master ensures that marketing plans are fully aligned with strategy. Linked to the Targets and Funds module, the software allows planning and monitoring against qualitative and quantitative targets and funds. With configurable approval workflows, commercial leaders can grant autonomy to marketing teams, knowing that visibility and accountability are assured.

Marketing persona

Game changers for marketing teams

Enjoy low total cost of ownership

Visualfabriq offers its software as a service (SaaS). All customers use the latest codebase, without the need to upgrade – ever. This is paired with low implementation and maintenance costs: 100% configuration drives fast deployment while unlimited scaling capabilities allow for constant growth of your organization and data.

Improve efficiency through seamless data integration

With so many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS etc.) is key. Visualfabriq enables customers to manage all sources efficiently. The result? Improved outlook reliability and the ability to create win-win investment strategies.

Remove manual work through advanced master data management

Changes in master data, especially assortment changes, eat away valuable time within CPG organizations. Visualfabriq’s Product Lifecycle, a standard feature of the software, handles all product switching and automatically applies it throughout the revenue growth software.

Drive efficiency with data alignment across the organization

The Visualfabriq revenue forecasting and optimization software is created as a single, integrated ecosystem logically connecting the different solutions to the Revenue Plan and each other. This ensures full alignment of data, driving a one-number principle throughout organizations.

Save time by eradicating repetitive tasks

Manual administration, account proposal generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time to take those actions that really make a difference.

 

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Insights to drive success

 

The Marketing Events Master drives fast and easy coordination of marketing budgets, activation planning and tracking

 

It ensures accurate insights into marketing performance drivers and spend allocation at any level of granularity.  Reducing manual work through advanced automation, it frees up time for marketing teams to take actions that make the difference. Optimally align activations and events within marketing teams and across the organization.

 

Unlock the power of your brands with the right plan, at the right level of detail.

Connected Solutions

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Marketing Events Master

Build your brand by managing and optimising all activities, promos and events in the marketing space.

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“You need a system that can evolve with the changing needs of the organization over time, Visualfabriq has such a system.”

VP Revenue Growth Management | Global Personal Care Company

Learn more about our
Marketing Solutions for CPG.

We work with the top of the CPG industry.

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