Privacy Policy

This privacy policy (“Privacy Policy“) is designed to inform you about our practices regarding collection, use, and disclosure of information that you may provide by using the services of Visualfabriq Revenue Management B.V. (“VF“), registered at Bisonspoor 3002 – D701, 3605 LT Maarssen, The Netherlands.


Please be sure to read this entire Privacy Policy before using or submitting information with VF. This Policy applies if you are visiting our website at (the “Site“), if you’re using our software service tool (the “Service tool“) or if you use any other services rendered by or through VF.


By using this Site or the Service tool, you agree to the terms of this Privacy Policy (including the use of cookies) and the terms & conditions of VF (the “Terms & conditions“). Whenever you submit information via this Site or Service tool, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy.


Legal Basis

Our legal basis for processing your (personal) data is dependent on the purpose for processing and may vary to the product or service you are using. In general we process your (personal) data to perform our obligations under the contract we have. We also can process your (personal) data if you have consented to the processing activity. You may revoke your consent anytime. We also can process your (personal) data to comply with law and regulations.


Information about website visits

Like most website operators, VF collects non-personal data of the sort that web browsers and servers typically make available, such as the browser type, device type, language preference, referring site, and the date and time of each visitor request. VF’s purpose in collecting non-personal data is to better understand how VF’s visitors use the Site.


VF also collects personal data like Internet Protocol (IP) addresses. VF does not use such information to identify its visitors and does not disclose such information, other than under the same circumstances that it uses and discloses client specific data, as described below.


If you contact us by email through the Site, we may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to us in your message, to respond to you.


In addition to the uses identified elsewhere in this Privacy Policy, we may use your data to (1) improve your browsing experience by personalizing the website; (2) send information to you which we think may be of interest to you by post or by email or similar technology; and (3) provide other companies with statistical information about our users, but this information will not be used to identify any individual user.


Special or sensitive Information

VF has no intention to collect personal information of individuals younger than 16 years of age, however it is difficult for VF to check the age prior to the collection of data. If you discover that we accidentally collect personal information of individuals younger than 16 years, send us an email and we will erase such personal information from our records.

Automated decisionmaking

VF does not take decisions on automated collection of (personal) data, this means that VF does not let software take decisions for her without human intervention. VF uses the following software:






Google Analytics:






Cookies are small files sent to your computer that uniquely identify your browser. VF sets a cookie when you visit our website. This cookie allows us to recognize you as an existing user when you return to the Site using the same computer and web browser. This anonymous information is used and analyzed only at an aggregate level to help us understand trends and patterns.
If you do not want your data used in this manner, you can disable your cookies (see:; or in English: Browser’s-Cookies


We use cookies to analyse our traffic, to provide social media features and to personalise content and ads. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You can at any time change or withdraw your consent from the Cookie Declaration on our website (


Information about using our Service tool

In order to use our Service tool you are required to enter into an agreement with VF and to submit certain data to VF. Such collected data may include the name of your company, the industry in which your company operates, customer details, number of employees, the target group, opening hours and sales figures. Once you entered into an agreement, you have the ability to review, update and correct the information, in the event it changes. We use your data in connection with the Service tool to discover the (potential) market and create a standard solution in the field of local marketing, location planning, store benchmarking, etcetera.


If you have supplied your email address, VF may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what is going on with VF and our services.



VF takes reasonable steps to protect customer data as you transmit it to our Site or Service tool and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Web servers use HTTPS Certificates and are protected by firewalls. File uploading is encrypted and takes place through the web user interface, API or through sFTP. However, you should keep in mind that no Internet transmission is ever completely secure or error-free.


Client specific data (including metadata and files) are stored independently per client. In addition, all data access is done through middleware with security checks.


For the purpose of the Service tool, we use a login security. All passwords are saved encrypted and protected against XSS and code injection. However, you are responsible for keeping your passwords confidential.

Information, access, correction, blocking and deletion of your data.

Your data is yours. You may, upon written request, inspect or remove all your data or, if you wish to transport your data somewhere else. Upon termination of a server, the server is first scrubbed before release. In the event an agreement with VF is terminated, your data with regard to the agreement will permanently expunged from our servers and further access to your data will not be possible.

VF does not store your data for other means than described in this Policy and VF does not store your data after termination of the agreement.

VF will only share your data with third parties if that is strictly necessary for the execution of the agreement between VF and you. Additionally, you can notify us in writing if you do not wish to be contacted with information about our products and services by reporting at [email protected].


International Transfers

Our services may be provided using resources and servers located in various countries around the world. Therefore your (personal) data may be transferred across international borders outside the country where you use our services, including countries outside the European Economic Area (EEA). If said transfer will take place VF ensures that there is a legal basis for such transfer and that adequate protection for your( personal) data is provided as required by applicable law.

Please read: and


Policy amendments

In case of changes to our Privacy Policy, all such changes will be published on the Site.


Links to other websites

The site may contain links or references to other websites to which this Privacy Policy does not apply. We encourage you to read the Privacy Policy of every website you visit.



If you want to file a complaint about our Privacy Policy or our conduct in relation to your data, please refer to the National Privacy supervisory body called, Authoriteit Persoonsgegevens (AP). Access to AP is possible through the following link: autoriteit-persoonsgegevens/tip-ons

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Netherlands. You agree to submit any dispute arising out of your use of the Site to the exclusive jurisdiction of the courts of Amsterdam, the Netherlands.

Hard copy

This Privacy Policy is downloadable from our website at: (save or print web page). If you want to receive a hard copy, please request such in writing and we will send it to you.


More information

For more information please contact our Privacy Officer (CISO): [email protected]