For Sales teams

Win by creating the best possible sales strategy


Sales teams in the consumer-packaged goods (CPG) industry face innumerable challenges. Accounts are consolidating, cost prices are rising rapidly, and consumers are seeking cost savings. Meanwhile promotions, paradoxically, are becoming less effective.


Commercial leaders need to adopt a data-driven approach to deliver sustainable revenue. However, lack of visibility of commercial performance drivers means they fail to optimize sales strategies. Reliance on manual analysis and an inability to combine available data limit opportunities for growth.


Visualfabriq’s software empowers commercial teams to drive long-term profitable revenue growth. It empowers commercial teams to optimize trade promotions, trade pricing and trade contracts. Eliminate non-value-added tasks, and drive accurate and fast decision making instead. Get ready to deliver predictable, long-term growth of revenue and profit.


Who benefits?

Sales Leader
  • Effective decision making with a full volume-to-value P&L, built from all input generated by commercial teams.
  • Drive efficiency through advanced automation and data integration, paired with artificial intelligence (AI) driven predictions.
  • Improve predictability thanks to standardized calculations and workflows, covered by audit-proof approval logs.
Sales manager
  • Run trade promotions tailored to meet strategic goals, optimized by AI.
  • Create trade contracts and trade pricing strategies for long-term profit growth.
  • Drive sales team efficiencies through automation, approval flows and budget monitoring.
Account manager
  • Save significant time processing trade promotions, trade pricing and trade contracts.
  • Gain visibility on account performance through a volume to value outlook at the relevant level of granularity.
  • Align across commercial teams through the logical connection of data in the Visualfabriq software.

Trusted by leaders in the CPG

We work with the top players across the market.

Group 1052
Group 1053

Building strategies for growth

Visualfabriq’s software enables sales teams to make better commercial plans, optimize results and save time doing both. The Trade Promotion Master™ drives data-driven promotion optimization, supported by AI. The Trade Spend Master™ allows commercial teams to optimize contractual spend and pricing to create win-win strategies. All of this comes together effortlessly in the Revenue Plan, building a full volume to value P&L available at any level of granularity. With Visualfabriq, organizations achieve predictable, long-term growth of revenue and profit, with maximum efficiency.


Game changers for sales teams

Enjoy low total cost of ownership

Visualfabriq offers its software as a service (SaaS). All customers use the latest codebase, without the need to upgrade – ever. This is paired with low implementation and maintenance costs: 100% configuration drives fast deployment while unlimited scaling capabilities allow for constant growth of your organization and data.

Improve efficiency through seamless data integration

With so many relevant data sources, seamless integration of ex-factory data and external data sources (syndicated data, EPoS etc.) is key. Visualfabriq enables customers to manage all sources efficiently. The result? Improved outlook reliability and the ability to create win-win investment strategies.

Save time by eradicating repetitive tasks

Manual administration, account proposal generation and audit trails take up too much time in CPG organizations. Advanced automation reduces reliance on manual work and frees up time to take those actions that really make a difference.

Drive efficiency with data alignment across the organization

The Visualfabriq revenue forecasting and optimization software is created as a single, integrated ecosystem logically connecting the different solutions to the Revenue Plan and each other. This ensures full alignment of data, driving a one-number principle throughout organizations.

Increase predictability and drive optimization

Visualfabriq has embedded artificial intelligence (AI), driving the ability to create promotional scenarios and optimize “as you plan.”

Remove manual work through advanced master data management

Changes in master data, especially assortment changes, eat away valuable time within CPG organizations. Visualfabriq’s Product Lifecycle, a standard feature of the software, handles all product switching and automatically applies it throughout the revenue growth software.

Build a sales plan you’d love to execute

Visualfabriq empowers sales teams to make their best decisions to deliver results. Drive return on investment by creating triple win strategies, benefiting CPG, account and consumer. Base decisions on a reliable outlook, enjoying increased commercial forecast accuracy and more reliable volumes and trade spend phasing. Free up time to take those actions which make a difference. Foster better alignment throughout the organization and speed up decision making. Know what to do, and how to do it, to deliver results for each account.


Connected solutions.


Trade Promotion

Build a winning promotion strategy through insight into performance drivers. Optimize to the max using the Visualfabriq AI capabilities.


Trade Spend

Create a value adding portfolio, pricing and long-term investment strategy, driving negotiations that add value to the entire value chain.