The best RGM solution in the market. Period.

Unleash your excellence with the trusted revenue growth management solutions of Visualfabriq.

About Visualfabriq

We are a SaaS company on a mission to unleash the excellence of our CPG clients. We provide the CPG industry with Revenue Management tools that free them from nonvalue-added tasks allowing them to focus on business results and generate more profit.

609028787d43c94a28edf4f3_Hero

About Visualfabriq

We are a SaaS company on a mission to unleash the excellence of our CPG clients. We provide the CPG industry with Revenue Management tools that free them from nonvalue-added tasks allowing them to focus on business results and generate more profit.

GettyImages-1312529813

Visualfabriq is a certified Great Place to Work.

After a survey and a cultural audit by the GPTW foundation, we have received the certificate ‘Great Place to Work March 2022 – March 2023. It means that we comply with all the things that we consider so important and that we continuously strive for.

Clip

“Marketing Events Master helps us lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.”

Rian Daniels Sales Manager | Nestle Switzerland
Clip

“Marketing Events Master helps us lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.”

Rian Daniels Sales Manager | Nestle Switzerland
Clip

“Marketing Events Master helps us lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.”

Rian Daniels Sales Manager | Mars Wrigly
Clip

“Marketing Events Master helps us lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.”

Rian Daniels Sales Manager | Mars Wrigly
GettyImages-1391105410

Leave meetings with actionable insights.

Organizations using a revenue growth management solution move from conversations “what do these numbers mean” to prescriptive, pro-active analytics that lead to debating “how do we make our plans happen?” No longer do they spend most of their meetings questioning multiple versions of the truth, instead, they have the tools that allow them to justify business decisions.

The rapidly changing markets that we see today, require agility of CPG organizations. They can’t afford to adapt step by step, but have to be able to act and change on their feet. This requires revenue growth systems that unlock all available data. Infinite scalability is a prerequisite: whilst today company data are often billions of records, moving towards the future this will undoubtedly increase.

These data must be unlocked. To be able to do that, data quality is key. This is often a challenge in organizations. Advanced RGM solutions have capabilities that allow them to unlock data fast and convert them to actionable insights. A bottom-up forecast that can be aggregated and disaggregated to any level of detail allows the organization to make decisions and deep dive to understand the drivers behind performance. This drives one version of the truth! From now on you can walk out of every meeting, knowing what to decide, knowing what to do.

UPCOMING EVENT

January 16th

Let’s talk about
this title

A lot of time and effort can be spent on guaranteeing S&OP and RGM data accuracy in the organization. It is also a struggle to have this data consistently available and for the entire organization.

 

• One place to manage all your S&OP and RGM Data

• One version of the truth across the entire organization

• One single code source globally, configurable, and always up to date.

GettyImages-1357880802

All for a good cause.

SAVE-Bridge-India-1-scaled-e1644859728273

Use the best AI in the market.

As said by one of our customers says: ‘You own the AI
space’. Nice words, and yes: AI and machine learning is in
our DNA. It gives our clients a business case they never
thought was possible. But probably the biggest win: it’s
very easy to manage AI in our modules, you can do it
yourself.

bestinClass

Backed by
world class
investors.

PSG-Logo_PNG

One platform, four solutions. Truly end-to-end.

Group 856

Marketing Events
Master

Build your brand through
management and optimization of all
activations and events in the
marketing space.

Group 855

Trade Spend
Master

Create a value adding portfolio, pricing
and long term investment strategy,
driving negotiations that add value to
the entire value chain.

Group 937

Demand Forecast Master

Support your S&OP cylclecycle with this highly sophisticated forecasting solution based on state-of-the-art machine learning.

Group 939

Revenue Planning

Visualfabriq is lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years.Visualfabriq is lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years.

GettyImages-1337995272

title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Trusted by the top of CPG companies.

We work with the top of the CPG industry.

Ellipse 82
Ellipse 81
Ellipse 78
Ellipse 80
Ellipse 79

A heading about the video

Thanks to the reporting and analytics module you leave meetings with actionable insights.

People first.

Listen to some of our colleagues. What is their opinion of working at Visualfabriq. And yes, they really mean it.
bg_copy
Name Lastname
Title of role
Name Lastname
Title of role
Name Lastname
Title of role
Name Lastname
Title of role
Name Lastname
Title of role
Name Lastname
Title of role

Our core values.

Listen to some of our colleagues. What is their opinion of working at
Visualfabriq. And yes, they really mean it.

error-unauthorized-401
Fun!
We work hard and make sure we have fun doing this, while respecting each other’s differences!
error-service-500
Build
We build together with our customers to deliver against their business case with indisputable attention for integrity and respect.
error-page-not-found-400
Relevance
We create relevant solutions today for tomorrow, enabling our customers to become and stay fit for the future.
error-unauthorized-401
Accountability
We work with a great amount of accountability. We take full responsibility for our actions and commitments.

Contact our team

For questions relating/regarding pre-sale,
cooperation and general issues

login-information
Get product or account support
We are here to help you with any of your needs.
login-information
Get product or account support
We are here to help you with any of your needs.
MarketingEvents
MarketingEvents
Fast and easy planning of brand activations and events
Integrated calendar to drive alignment and optimal planning. Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.
Fast and easy planning of brand activations and events
Integrated calendar to drive alignment and optimal planning. Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.
Budget setting, cost monitoring and spend actualization
Integrated calendar to drive alignment and optimal planning. Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.
Target driven creation of marketing plans to Improve brand activation strategies
Integrated calendar to drive alignment and optimal planning. Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.
Visibility, traceability and accountability through an embedded workflow
Integrated calendar to drive alignment and optimal planning. Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Leave meetings with actionable insights.
Only concentrate on value added activities.
Take the driver’s seat.
Don’t code, configure!
Process all relevant data in a wink. Now and in the future.
bg_copy
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore e
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore e

Who can Benefit?

GettyImages-1354898596
Account Manager
  • Get rid of disparate systems, reducing administration
  • Get one single source of truth providing visibility and real time reports at all levels
  • True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
GettyImages-1345146584
Marketing Manager
  • Can provide the organization with an integrated end-to-end RGM system.
  • True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
  • Can provide the organization with an integrated end-to-end RGM system.
  • True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
GettyImages-1362265067
Sales Director
  • Can provide the organization with an integrated end-to-end RGM system.
  • True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.

Founders

Jaco_Brussé-1405
Jaco Brussé

Visualfabriq founder Jaco Brusse, has a substantial, committed career in the CPG-industry. Throughout his career Jaco embraced leadership roles in Kellogg’s, P&G, Heinz and Cloetta.

In 2013, after identifying the market opportunity for AI enhanced RGM in the FMCG market, along with Carst Vaartjes, Jaco co-founded and became CEO of Visualfabriq. Jaco has been at the helm and is responsible for taking Visualfabriq from a start-up to a global RGM vendor with 100+ employees and clients like Unilever, Heineken, Nestle and many others in every continent,

In November 2022, Jaco stepped down as CEO and became member of the Board of Directors of Visualfabriq and is now focused on continuing to help Visualfabriq grow and humanitarian projects.

Jaco Brussé

Visualfabriq founder Jaco Brusse, has a substantial, committed career in the CPG-industry. Throughout his career Jaco embraced leadership roles in Kellogg’s, P&G, Heinz and Cloetta.

In 2013, after identifying the market opportunity for AI enhanced RGM in the FMCG market, along with Carst Vaartjes, Jaco co-founded and became CEO of Visualfabriq. Jaco has been at the helm and is responsible for taking Visualfabriq from a start-up to a global RGM vendor with 100+ employees and clients like Unilever, Heineken, Nestle and many others in every continent,

In November 2022, Jaco stepped down as CEO and became member of the Board of Directors of Visualfabriq and is now focused on continuing to help Visualfabriq grow and humanitarian projects.

Read More
Carst_Vaartjes-0601
Cast Vaartjes

Carst co-founded Visualfabriq, now as the Chief Innovation officer at visualfabriq, he is responsible for the long-term product vision and functionality.

Before that he worked as a consultant since 1999 for a wide range of FMCG Manufacturers and Retail organizations throughout Europe. As a project leader, architect, and consultant he has helped develop Business Intelligence & Analytics strategies and implementations and won several awards from organizations such as QlikTech and Deloitte for creating and delivering innovative, groundbreaking projects.
He has designed and created innovative analytic solutions in Working Capital Reduction, Pricing Optimization, Supply Chain Visibility, Procurement Analytics, Integrated Forecasting, Trade Promotion Management and Sales & Marketing Performance Management.
Carst has a Master’s degree in Business Economics from the Vrije Universiteit Amsterdam. He also has a TDWI CBIP certification at Mastery level and certifications in Managing Successful Programmes (MSP) and Prince2.

Cast Vaartjes

Carst co-founded Visualfabriq, now as the Chief Innovation officer at visualfabriq, he is responsible for the long-term product vision and functionality.

Before that he worked as a consultant since 1999 for a wide range of FMCG Manufacturers and Retail organizations throughout Europe. As a project leader, architect, and consultant he has helped develop Business Intelligence & Analytics strategies and implementations and won several awards from organizations such as QlikTech and Deloitte for creating and delivering innovative, groundbreaking projects.
He has designed and created innovative analytic solutions in Working Capital Reduction, Pricing Optimization, Supply Chain Visibility, Procurement Analytics, Integrated Forecasting, Trade Promotion Management and Sales & Marketing Performance Management.
Carst has a Master’s degree in Business Economics from the Vrije Universiteit Amsterdam. He also has a TDWI CBIP certification at Mastery level and certifications in Managing Successful Programmes (MSP) and Prince2.

Read More

A succes story

How we started

After years in the CPG industry, it was the founders’ experience that optimal strategic decision making was dependent on the quality of the insights available. At the time, the solutions available on the market were inert, inflexible, and extremely expensive, and the reports generated were often static and always outdated. What was needed was a tool that was able to unlock all necessary data, easily and instantly; that could integrate Big-data and turn it into perfectly objective insights.

That is why they founded Visualfabriq in 2013. Driven by the vision to radically improve revenue management for CPG companies they created their own platform to integrate data, artificial intelligence, and workflows to greatly empower the CPG employees and create more profit.

After years in the CPG industry, it was the founders’ experience that optimal strategic decision making was dependent on the quality of the insights available.

At the time, the solutions available on the market were inert, inflexible, and extremely expensive, and the reports generated were often static and always outdated. What was needed was a tool that was able to unlock all necessary data, easily and instantly; that could integrate Big-data and turn it into perfectly objective insights.

That is why they founded Visualfabriq in 2013. Driven by the vision to radically improve revenue management for CPG companies they created their own platform to integrate data, artificial intelligence, and workflows to greatly empower the CPG employees and create more profit.

Read More

Where we are today

Today Visualfabriq is a Global Vendor, with offices in 7 countries, working for CPG brands in 5 continents and trusted by brands like Nestle, Unilever, Mars, and others.

Our state-of-the-art RGM solutions have grown to help CPG brands be the best across the spectrum of Revenue Growth management, covering Trade Promotion, Trade spend, Brand activations & Events and the Forecast of demand for their products.

We continue to proudly observe the significant improvement in forecast accuracy and empowerment that our clients get from Visualfabriq, unleashing them to fundamentally restructure their businesses.

Today Visualfabriq is a Global Vendor, with offices in 7 countries, working for CPG brands in 5 continents and trusted by brands like Nestle, Unilever, Mars, and others.

Our state-of-the-art RGM solutions have grown to help CPG brands be the best across the spectrum of Revenue Growth management, covering Trade Promotion, Trade spend, Brand activations & Events and the Forecast of demand for their products.

We continue to proudly observe the significant improvement in forecast accuracy and empowerment that our clients get from Visualfabriq, unleashing them to fundamentally restructure their businesses.

Read More

Where we are going

As the frontrunner in Revenue Growth Management, we aim to navigate our CPG customers in the current turbulence in the markets.Being a truly SaaS solution we continue to take in insights from our clients’ experiences, solve new challenges and deploy the features the industry needs, directly available to users from day of the release, on the cloud.

In an industry dominated by legacy systems and extensive manual processing, we see a future whereby providing CPG the tools that we were missing during our CPG-careers; continuously making them fit for the future and starting with instant results today.

As the frontrunner in Revenue Growth Management, we aim to navigate our CPG customers in the current turbulence in the markets.

Being a truly SaaS solution we continue to take in insights from our clients’ experiences, solve new challenges and deploy the features the industry needs, directly available to users from day of the release, on the cloud.

In an industry dominated by legacy systems and extensive manual processing, we see a future whereby providing CPG the tools that we were missing during our CPG-careers; continuously making them fit for the future and starting with instant results today.

Read More

Why Visualfabriq Trade Spend Management?

Get actionable Insights.

We believe that time spent on trade spend management should always generate actionable insights. So we removed the non-value activities from administration.

Clarity for every stakeholder.

There are many stakeholders in trade spend management. To bring clarity (and one version of the truth) we give each stakeholder, whether an account manager, a financial controller or executive management, one single point of entry with the Pricing Module.

Easy Valuating of the Risks and Opportunities.

Made possible by automated calculation of the impact. For decision makers, we’ve created a dashboard that shows the top three in terms of impact of all risks and opportunities. It gives you a total value to enable quick visibility in key discussions.

Plan what you discuss.

We believe you should plan what you discuss, because manufacturers and retailers negotiate contracts, not conditions. With Visualfabriq you discuss contracts.

Save hours, even days.

With Trade Spend Master, price and allowance management is made easy with simple input and workflows. Complex manual processes now take just minutes, saving hours or even days at a time.

Configurate!

We’re all about standardization of processes with workflows. A key benefit of the workflows is that they store the entire approval flow, creating an audit trail fitting the needs of the company through configuration.

GettyImages-1130480436

Frequently Asked Q’s

About our Marketing Events module.
What is Brand Activation management software?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
Why do CPG companies need a Brand Activation platform?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
Who benefits from using the Marketing Event Master?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
What are the key benefits of the module?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
Can I integrate the Brand activation software with my ERP system?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
Is Visualfabriq Brand activation software secure?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
Why Visualfabriq Brand Activation Management software?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo
What CPG companies trust Visualfabriq?

Configuration & Integration.
Visualfabriq has one single platform for all the clients, unlike our competitors. Therefore, our software is easily configurable to meet any customer’s requirements.Because of this configuration, our clients will always receive the newest updates of the tool.

Business people for Business people.
Visualfabriq has its unique deployment approach, and we partner with our customers during the deployment phases. Then, clients can maximize the value of the platform.

Book a demo

Read all about our Trade Spend solution.

Placeholder text intro

  • icon Find how targets and funds integrate to activation planning
  • icon Improve accuracy in volume forecasting through machine learning
  • icon Maximize impact of marketing activations to build your brands

Read all about our Trade Spend solution.

decor
Download your free brochure on trade promotion management
Please read our Privacy Policy to see how we use your personal information.

Discover the only end-to -end, AI enhanced RGM platform in the world.

Let us show you how we unleash your excellence, so that you:

  • icon Base your commercial decisions on a one-number, fully integrated platform
  • icon Improve accuracy in volume forecasting through machine learning
  • icon Maximize impact of marketing activations to build your brands
  • icon Close the best deals with trade pricing and trade contract management.

Discover the only end-to -end, AI enhanced RGM platform in the world.

decor
Book a demo

Our CPG implementation specialist will answer all your questions and show the benefits of our platform. They can also provide use cases specific to your situation and industry.

Please read our privacy policy to see how we use your personal information.

COMING EVENT - WEBINAR

January 16th

Let’s build your brand.

About this event

Visualfabriq’s Marketing Events is a module empowering marketing teams to manage marketing activations and events. We show you all about it in this 30 minute webinar.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

COMING EVENT - WEBINAR

January 16th

Let’s build your brand.

decor
Sign up for this event
Please read our Privacy Policy to see how we use your personal information.

Hq
Amsterdam

Bisonspoor 3002 – D701
Building Dublin, 6th Floor
3605 LT, Maarssen
The Netherlands

[email protected]
+31 (0)85 5000 170

New York

18 West 18th Street
New York
NY 10011
United States.

[email protected]
+31 (0)85 5000 170

London

52 Grosvenor Gardens
London Victoria
Greater London
SW1W 0AU
United Kingdom

[email protected]
+44 7976 9765 08

Barcelona

Carrer de Can Ràbia 3-5
4º Planta / 4th Floor
08017
Barcelona Spain

[email protected]
+34 608 331 365

Singapore

135 CECIL STREET
#10-01 MYP Plaza
Singapore 069536
Singapore

[email protected]
+65 8425 7841

Mexico City

Partner: Strategic Solutions
Torre Arcos Bosques de las Lomas
Paseo de los Tamarindos 400-A
Col Bosques de las Lomas
05122 México, DF
México

[email protected]
+52 55 6993 4497

Johannesburg

44 Melrose Boulevard Block
G, 2nd Floor
Birnam, Johannesburg 2196
South Africa

[email protected]
+27 82 336 8181

Upcoming events

January 16th

Let’s talk about
this title

A lot of time and effort can be spent on guaranteeing S&OP and RGM data accuracy in the organization. It is also a struggle to have this data consistently available and for the entire organization.

 

• One place to manage all your S&OP and RGM Data

• One version of the truth across the entire organization

• One single code source globally, configurable, and always up to date.

Screenshot 2021-01-14 at 10.05.01