Demand forecasting software | AI forecasting for CPG

Reliable demand forecasting software

Leaders in the CPG industry choose Visualfabriq’s AI-powered demand forecasting software for its ability to generate highly accurate consumption-based baselines at all product and account levels. Demand Forecast Master™ creates reliable volume forecasts, enabling CPG teams to save time and focus on predicting outliers and new product developments (NPDs).

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One demand plan, one basis for all teams

Consumer shopping behavior is evolving, making predictability more challenging for CPG companies. As a result, these organizations are under increased pressure to ensure their financial data is accurate and to maintain sufficient free cash flow. Manual analysis of expanding data sources and human bias further complicate accurate forecasting at the account and product levels. Consequently, commercial teams rely on less reliable baseline forecasts for integrated business planning.

Visualfabriq’s demand forecasting software offers CPG teams a dependable baseline forecast at the most granular product and account levels. Leveraging best-in-class AI modeling, it improves accuracy and predictability. The software automates data integration to generate both sell-in and consumption-based baseline predictions. With input from the Trade Promotion Master™, it provides a single source of truth for all teams, ensuring reduced errors and aligned decision-making.

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Trusted by leaders in the CPG Industry

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Create detailed baselines, focus on outliers

Streamline volume planning at the most granular account and product level and target outliers with precision.

What’s so exciting?

Granular volume outlook, from every angle and at every depth

Enjoy the convenience of automated baseline predictions at the lowest level of product and account hierarchy. Adjust top-down or bottom-up and discard outliers for more relevant predictions. Analyze at any level of granularity during the monthly business cycle.

Integration of actuals to improve predictions

Constant integration of ex-factory and syndicated actuals provides timely feedback, which allows users to respond rapidly to changes in volume trends and improve the forecast.

Include uncertainties in the outlook

Commercial teams can add uncertainties to volume predictions through a standardized risk and opportunity input method, directly feeding into demand planning.

One source of truth for volume predictions

Feeding the baseline directly into the Revenue Plan and Trade Promotion Master™, commercial teams can base their plans on accurate volumes at the right level of granularity.

Trust promotional input accuracy

Commercial teams' inputs flow directly into the demand plan for review and creation of the unconstrained forecast.

Change assortment with minimum hassle

Aided by the Product Life Cycle, soft and hard switches are easily managed by using the forecast data from related products. For new product developments (NPDs), select a reference product to generate accurate predictions.

Enjoy low total costs of ownership

Visualfabriq offers its software as a service (SaaS), ensuring all customers use the latest codebase with included maintenance and upgrades. This true SaaS model with 100% configuration means low implementation and maintenance costs, fast deployment, and unlimited scaling capabilities.

Improve efficiency through seamless data integration

Demand forecasting involves multiple stakeholders and a variety of relevant data sources. Seamless integration of ex-factory data and external sources like syndicated data and EPoS is crucial. With Visualfabriq’s unique data management and integration layer, Bifrost, customers gain independent control over their data, fostering trust and reliability. The result is improved forecast reliability, prompt updating of financial actuals, and the ability to create win-win strategies for revenue growth, regardless of your route to market.

Save time through automation

Manual administration, file generation and audit trails take up too much time in CPG organizations. Advanced automation reduces the reliance on manual work and frees up time to focus on higher-value tasks and actions that make a difference.

Eliminate manual work with advanced master data management

Changes in master data, especially assortment changes, take up much time within CPG organizations. Code switching is cumbersome and manual, having to be managed in demand solutions as well as promotion planning – often multiple times a year. Visualfabriq’s Product Life Cycle feature handles all product switching automatically, significantly reducing the time spent on master data changes and code switching in promotion planning and demand solutions.

Drive efficiency with data alignment

Visualfabriq’s revenue forecasting and optimization software is an integrated ecosystem that connects the different solutions to the Revenue Plan and each other. This ensures full data alignment, driving a one-number principle throughout organizations and maximizing efficiency. No need to duplicate administration or manually knit data together.

Increase predictability and drive optimization

Visualfabriq features embedded artificial intelligence (AI), allowing for the creation of forecasting scenarios and optimization during planning. This makes the results of our demand forecast management software more reliable and drives optimization at all times. In addition to sophisticated models embedded in the software, customers can also use their own proprietary models.

FAQ

Can I plan at several customer hierarchy levels to represent common regional route to markets & customer structures, like national customers, local customer banners, and buying groups?

Certainly! Visualfabriq’s demand forecast software allows you to plan at any level of the plan account hierarchy. You can create forecasts at the lowest level of the hierarchy or group accounts together. The underlying accounts will automatically adopt their share of the forecast, making demand planning efficient and seamless.

How does Visualfabriq’s demand forecasting software handle the new product introduction process? Can it automate tasks like finding/replacing SKUs and adding new SKUs to existing deals?

Visualfabriq’s Product Life Cycle makes product switching a breeze. You can link (temporary) product replacements or define what product models the expected demand for a new SKU. This core functionality ensures easy product switching across all modules.

How can I define base drivers (e.g., customer outlet openings/closings, competitive innovation) and adjust baselines in the demand software?

Visualfabriq’s demand forecasting solution allows you to define base drivers and adjust baselines with ease. While the software uses AI models to generate baselines, you can manually adjust the outcomes to include any base driver or market change in your plan.

Does Visualfabriq offer the ability to plan “in and out” items for short term/seasonal distribution?

Yes, Visualfabriq can handle “in and out” items in various ways, whether for seasonal sales, short-term promotions, or one-off events. These items can be a significant part of the revenue forecast and are available for planning, evaluation, and forecasting throughout the software.

Can the demand forecasting software adjust volume forecasts for product seasonality?

It definitely can! Visualfabriq’s demand solution includes seasonality in its forecasting models. Plus, users can manually adjust the forecast to account for seasonal variations.

Does Visualfabriq support volume impact calculation from pricing elasticity at different product levels?

Yes, Visualfabriq’s trade spend management solution supports the use of pricing elasticity models. You can easily add coefficients from regression models to the volume prediction model and start building scenarios for price changes.

Does Visualfabriq offer a connection to external sources of data?

Absolutely. The unique Bifrost data integration layer allows you to load data into the software and extract reports for use in external solutions.

Can the revenue growth tool provide a financial evaluation of the volumes?

Yes, Visualfabriq’s revenue growth tool creates a full financial outlook based on the volumes managed on the platform. It generates a value forecast using the baseline, trade pricing, trade contracts, and trade promotion volumes and spend impactors.

Data Scientist | Global brewing company

“What we see now is that (AI) predictions are better than manual predictions”

The demand forecast solution for the CPG market

We work with the top of the CPG industry.