Turn trade terms and pricing into a profit lever

 

Plan, negotiate, and govern trade pricing and contracts with confidence, on one shared commercial and financial truth.

 

Trade Spend Master strengthens negotiation, protects profitability, and ensures pricing and trade investments remain aligned, from contract setup to P&L impact.

 

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Effective pricing. Stronger deals.
Fewer surprises.

See how Trade Spend Master connects trade pricing, contracts, and financial impact — enabling teams to understand implications upfront, enforce guardrails, and stay in control as agreements evolve.

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Trade pricing is the hardest lever to control

 

  • Pricing, conditions and agreements drive profit, yet most teams cannot see how each one affects the bottom line.

  • Pricing, discounts and investments are managed separately, with no unified view of the customer.

  • Price changes move through slow, manual processes, so small updates take too long.

  • Without clear governance, decisions are hard to trace back to their outcomes.

  • Negotiations happen without full visibility into your P&L or the retailer's economics, limiting win-win deals.


 

The result: slower decisions, inconsistent deals, and missed opportunities to drive mutually beneficial agreements.

End‑to‑end control over trade pricing and agreements

Control trade pricing and conditions at scale

Manage list prices, customer-specific conditions, and long-term discounts in one structured environment, with full visibility into financial impact. Every condition lives in the same place, so nothing gets negotiated in isolation.

Negotiate from a position of strength

Simulate pricing and contract scenarios and immediately understand their effect on revenue, profitability, and retailer margin. You walk into the room already knowing which options actually protect the deal.

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Enforce guardrails automatically

Apply floor prices, approval rules, and audit trails directly in the system, not in policy documents. Guardrails hold even when the pace of negotiation picks up.

Keep pricing, contracts, and finance aligned

Ensure trade terms flow consistently into revenue plans, accruals, and financial reporting. What gets agreed is exactly what gets accounted for, with nothing lost in translation.

And because pricing, contracts and finance never drift apart, a deal that looks good in the room still looks good in practice.

Value from day one, intelligence that deepens over time

 

Visualfabriq delivers immediate value in how teams plan, track, and reconcile trade spend.
As more decisions and outcomes flow through the system, that value compounds.

Agentic AI (Assistant Mike) enhances this foundation with continuous decision support, but is never a requirement.

One solution. Two ways of working.

Trade Spend Master without agentic AI
  • Deterministic management of trade pricing, conditions, and long‑term agreements on one commercial and financial model
  • Transparent gross‑to‑net logic showing margin and profitability impact at every customer and product level
  • Fully user‑driven control of pricing and contract decisions with clear governance and auditability
  • Consistent numbers across planning, execution, and financial reporting
Trade Spend Master with Assistant Mike
  • Continuous visibility and decision guidance around pricing consistency, margin exposure, and trade‑term health
  • Early detection of pricing drift, value leakage, and unfavorable trade‑offs
  • Faster preparation for negotiations, reviews, and business planning with drivers already explained
  • Cross‑domain insight connecting trade pricing and conditions to promotions, demand, and customer performance to inform longer‑term RGM decisions

Same foundation. No extra complexity.

 

Same integrated trade spend solution. Same data. Same commercial and financial model.

 

With or without Assistant Mike, everything runs on one unified foundation. No switching systems, no duplicated pricing or contract logic, just intelligence added to what already works. Value starts from day one and grows as you go, so payback comes early and nothing ever needs to be ripped out and rebuilt.

 

That foundation ensures:

 

  • Consistent, explainable financial outcomes teams can trust

  • Faster decisions, straight from pricing insight to action, with no handoffs or rework

  • Enterprise-grade governance through one system, one permission and control layer

  • Value that keeps compounding over time

You don’t switch systems.
Simply add always-on support into what already works.

Compounding value over time

As more trade terms, pricing decisions, and outcomes flow through the system:

  • Pricing decisions improve as patterns and margin sensitivities become clearer

  • Negotiation outcomes improve as trade‑offs and scenarios are better understood
  • Decisions improve as risks and inconsistencies surface earlier
  • Value is protected sooner as intervention shifts forward — before margin is eroded

 

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One system, built to grow with you

 

Trade Spend Master works on its own, and always fits into a wider commercial ecosystem. Start where it matters most and extend over time, without breaking how pricing, contracts and financial flows connect.

This is what makes it a true single source of truth, not by integration, but by design:

  • Budgets, accruals, actuals and settlements stay consistent everywhere

  • One calculation logic, one permission and governance layer

  • Explainable, auditable insight, with numbers that always reconcile

Less rework. Fewer surprises. Trade spend that behaves like a controlled investment, not a financial risk. Because trade spend control only works when the numbers align, across every step of the process.

Trusted by leading CPG companies worldwide

Designed for global consistency and local flexibility, with proven impact on leakage reduction, accrual accuracy, and close efficiency

Perrigo
haleon
Heineken
Mars
Newell
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AI does not fix broken foundations.
It amplifies the ones that are right.

Decisions & Teams we connect

Setting the commercial direction

Decision
How should we allocate trade spend across customers, channels, and initiatives?
Typically involved teams
Sales leadership, finance management, RGM
How this solution helps
Provides transparency into trade spend choices and their expected commercial impact.

Planning and optimization

Decision
How do different spend allocations affect volume, revenue, and profitability?
Typically involved teams
RGM, finance controllers, key account teams
How this solution helps
Supports structured evaluation of spend scenarios using one consistent commercial view.

Execution and course correction

Decision
Is trade spend being used as intended and within agreed limits?
Typically involved teams
Key account teams, finance controllers
How this solution helps
Tracks spend usage versus plan and flags overspend or misalignment during execution.

Governance and improvement

Decision
Are we investing trade spend where it consistently creates value?
Typically involved teams
Finance controllers, RGM, sales leadership
How this solution helps
Creates a closed loop between spend, outcomes, and future allocation decisions.

What makes our trade spend management different

True SaaS that scales with ambition and complexity
No servers to manage, no version upgrades to plan around. The platform grows with your business, from one market to fifty.
Flexible system with highly cohesive modules, ready for growth and change
Add capability as priorities shift, without breaking what already works. Every module speaks the same language from day one.
Uniform commercial data model: clean, connected, and self-managed data
Pricing, promotions, demand and finance all draw from the same clean dataset. No manual mapping, no drift between systems.
CPG-native intelligence that improves with every cycle
Built specifically for consumer goods, not adapted from a generic platform. Every promotion run makes the next recommendation sharper.
Real-time financial insight before decisions are locked in
See the margin and ROI impact of a decision before you commit to it. No waiting for month-end to find out what a promotion actually cost.
Native support for indirect and hybrid routes to market
Manage distributors, wholesalers and direct accounts within the same commercial model. No separate process for indirect channels.
Seamless connection with ERP
Trade numbers flow to and from your ERP automatically, in both directions. No exports, no manual reconciliation, no separate integration project.
Enterprise-grade governance without local friction
Permissions, approvals and audit trails are built into the platform itself. Every market stays compliant without slowing teams down.

Bring trade spend under control
without slowing the business

Start with clearer trade spend planning today.
Grow into faster, more confident financial control over time.

See how it works

FAQ

What is trade spend management?

Trade spend refers to the money a consumer-packaged goods (CPG) manufacturer invests in their accounts such as retailers, wholesalers, and distributors. This investment aims to enhance product availability, visibility and accessibility for consumers, whether the products are promoted or not. Trade spend management involves planning, managing and executing these investments. Typically, the sales team leads this process, working closely with the finance team.

What is trade spend optimization? 

Trade spend optimization is the continuous process of improving the effectiveness and efficiency of trade spend, driving plan account and assortment profitability. It is a continuous loop: after executing a contract or promotion, learnings are captured to enhance future trade spend investments.

 

In the past, this was often a labor-intensive process. Today, trade spend management & optimization software like Visualfabriq’s Trade Spend Master supports sales teams by integrating data sources that were previously combined manually, such as ex-factory volumes, syndicated data, and electronic point of sales (EPoS) data.

 

The Trade Spend Master enables users to review the impact of trade spend and define alternative scenarios. Understand the impact on account, channel, brand, and assortment profitability and take action.

Can I integrate Visualfabriq's trade spend management software with my ERP system? 

Absolutely! Integration between Visualfabriq and your ERP system is a standard part of our deployment approach. Visualfabriq aims to eliminate all manual administration, ensuring that the trade spend management software becomes your one-stop shop. Simply plan and approve to trigger a message.

Is Visualfabriq's trade spend management software secure? 

At Visualfabriq the security of clients’ data is paramount. We are fully certified for ISO 27001, SOC 1, and SOC 2, ensuring top-notch security standards.

What sort of data can Visualfabriq integrate in its trade spend management software? 

Visualfabriq seamlessly integrates with all ERP systems, enabling a two-way flow of information. The software pulls in master data and sends out pricing, conditions, and volumes.

Additionally, Visualfabriq integrates in-market data such as syndicated data (Nielsen, IRI) and electronic point of sales (EPoS) data. Even better, you can create formulas that combine multiple data sources to understand plan account margins, gaining insights and delivering value across the entire chain.

Can we assign guardrails, e.g., floor prices, minimum retailer invoice prices?

Absolutely! Setting thresholds for prices and discounts is crucial for maintaining a minimum level of profitability. Visualfabriq supports floor price management and can incorporate floor prices into warning messages and approval flows.

Can Visualfabriq supply a full logbook of adjustments and approvals for audit purposes? 

Governance and compliance are crucial in the CPG industry. Visualfabriq’s Trade Spend Master captures all relevant changes in a logbook, which is available within the software to track actions. This ensures there are no surprises. The software features a role-based workflow, allowing organizations to determine who is authorized to perform specific actions. Additionally, approval rules such as thresholds can be added to ensure that every action on the platform is entirely audit-proof.

Can we assign approval limits by role (reflecting the sales organization's approval hierarchy)?

Yes, Visualfabriq’s trade spend management software has a role-based workflow. This allows organizations to determine who is authorized to perform specific actions. Approval rules, such as thresholds, can also be added to ensure that every action on the platform is entirely audit-proof.

Does Visualfabriq’s trade spend management software allow me to settle claims?

It definitely does! The Trade Spend Master fully integrates with the Visualfabriq Claims module, allowing you to handle all claims for non-promoted spend, such as contractual investments.

What if I have a risk or an opportunity, can I capture those too?

Of course! Visualfabriq understands that certain things shouldn’t be in the ERP yet but need to be represented in the revenue forecast. It enables commercial teams to capture and make risks and opportunities visible throughout the software. This is crucial for revenue forecasts, whether it’s an opportunity to increase prices or an account threatening to submit an additional claim.

Does Visualfabriq support volume impact calculation from pricing elasticity on different product levels?

Yes, Visualfabriq’s trade spend management solution supports the use of pricing elasticity models. You can easily add coefficients from regression models to the volume prediction model and start building scenarios for price changes.

Does Visualfabriq offer a connection to external sources of data?

Absolutely. The unique Bifrost data integration layer enables customers to load data into the software and extract reports for use in external solutions.

Can I define a percentage of increase for COGS to simulate a new pricing scenario?

Yes, Visualfabriq’s trade spend management solution includes core functionality for creating scenarios. You can add a COGS change and start simulating the pricing adjustment needed to maintain profitability.

Does Visualfabriq allow to define RSPs (retailer suggested prices) in its trade spend management solution?

Yes, RSPs are managed centrally in Visualfabriq’s software. They can be used throughout the software where relevant.