Trade Promotion Management for Consumer Health
Unlock success in the Fast Moving Consumer Health industry with Visualfabriq’s Trade Promotion Master™. Explore data-driven solutions that supercharge your trade promotions and overcome industry obstacles.
Get ahead in Consumer Health with
Trade Promotion Management software
We work with leaders in the CPG industry
The Consumer Health challenge
Retail and Pharmacy Dynamics
Consumer Health companies navigate dynamics between retail and pharmacy channels. While retail offers data for informed decisions, the pharmacy presents a fragmented landscape. Visualfabriq’s solutions harmonize data, enabling tailored strategies.
OTC products experience pronounced seasonality, demanding precise demand planning. Visualfabriq’s software provides tools for accurate baseline prediction and long-term forecasting to address this challenge effectively.
Price adjustments are common in the Consumer Health industry. Visualfabriq’s software empowers businesses with joint business planning and scenario planning capabilities to navigate pricing dynamics and maintain profitability for both CPG and account.
The industry often enjoys healthier margins during promotional periods than other CPG industries, but managing these promotions can be complex. Visualfabriq’s AI-driven forecasting simplifies promotion management, ensuring strategic timing and placement for maximum impact.
In addition to the existing challenges, Consumer Health companies often struggle with combining diverse data sources. Visualfabriq addresses this challenge by providing a seamless data integration solution, ensuring all relevant data is unified for informed decision-making and strategic planning.
Discover Consumer Health excellence
- Enhance profitability with data-driven insights and optimized trade promotion strategies.
- Improve visibility into trade promotion effectiveness, enabling quicker, better decisions.
- Streamline promotion management, saving time and resources for strategic decision-making.
- Harmonize retail and pharmacy data for a comprehensive view of product performance.