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Resources

our latest news, articles and blogs

Meet visualfabriq’s new Head of AI, Christian de Heij

Visualfabriq welcomes Christian de Heij As the world’s only revenue management solution with applied AI, continually keeping abreast of the latest developments is critical to our mission of helping CPG companies to become future-fit. In line with this year’s...

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New video tells the visualfabriq founders’ story

visualfabriq stands out in the market as the first AI-driven revenue management platform for CPG companies. Our capacity to process any variety, volume and velocity of data is another thing that differentiates us from our competitors. But you need to go back to our...

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Using AI to predict future winning promotions

There’s a TPM revolution happening in leading CPG companies. visualfabriq has been widely recognised as the industry frontrunner when it comes to applied AI, and as a result our clients manage trade promotions in a totally revolutionary way. Using a truly end-to-end...

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visualfabriq’s talented development team is growing

Visualfabriq welcomes Dipanjan Kailthya visualfabriq’s talented development team is growing to keep pace with all the new clients who have come on board this year. We are pleased to welcome Dipanjan Kailthya to Global HQ in Maarssen as a senior developer. Dipanjan who...

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Any variety, volume and velocity of data? No problem!

“Everybody makes this claim; however, we watched the system load 15,000 promotions in just 30 seconds.” - 2018 POI TPx Vendor Panorama.  Over the past year, leading independent analysts such as the Promotion Optimisation Institute (POI) have noted a surge in momentum...

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visualfabriq’s Customer Success Team Grows Again

visualfabriq – Welcomes Marieke Smits What with the opening of visualfabriq offices in New York City, London and Barcelona, 2018 has been a year of phenomenal growth for the company. Our expanding footprint and staff complement are keeping pace with all our new...

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visualfabriq in CGT’s Trade Promotion Excellence Roadmap

Visualfabriq – CGT Magazine. visualfabriq is delighted to have participated as a sponsor and thought leader in Consumer Goods Technology’s latest CGT Roadmap – The Journey to Trade Promotion Excellence. This has now been published in the August 2018 edition of CGT...

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visualfabriq launches Spanish website

visualfabriq launches Spanish website Amidst the spectacle of great soccer-playing nations coming together at the 2018 World Cup in Russia, today we have launched our Spanish website: https://visualfabriq.com/es/. It is our pleasure to say to our Spanish-speaking...

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visualfabriq opens London office near Buckingham Palace

Visualfabriq opens London Office Hot on the heels of moving into our stunning new HQ in the Netherlands, visualfabriq has also expanded to one of the world’s most important business hubs, London. The London office, where visualfabriq’s Customer Success Manager,...

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Join now! EyeOn and visualfabriq event

How you can significantly improve your revenue and profit on trade promotions If you are like most companies, then you probably recognise the following statements when it comes down to Trade Promotions Management: “we have disconnected plans”, “we do not...

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CPG, how will you boost sales performance in 2018?

CPG, how will you choose to augment your sales team in 2018? Each year, global insights and technology company CEB, now a subsidiary of Gartner, surveys its network of sales executives in order to aggregate the top challenges they face in the year ahead.  At cebglobal...

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New global HQ for visualfabriq in 2018

visualfabriq – HQ Announcement 2018 is beginning as yet another year of phenomenal growth, development and momentum for the visualfabriq team.  Once again, we’ve outgrown our offices, and the global hub of visualfabriq’s operations will soon be moving to an...

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A New Year, and a visualfabriq office in a New Territory

Visualfabriq opening South African office in 2018 As another busy and successful year draws to a close, visualfabriq is delighted to announce that our new South African office will open in Johannesburg on the 1st of February 2018. This expansion is reinforced by our...

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Visualfabriq welcomes Developer Jose Vazquez

“One of the most exciting aspects of building a successful, leading-edge tech company is the calibre of talent we attract,” says visualfabriq CEO, Jaco Brussé as Jose Vazquez is welcomed to the software development team at global HQ. Born and educated in Spain, Jose...

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POI TPx Vendor Panorama 2017

In the 2017 POI Tpx Vendor Panorama visualfabriq has earned two Best-in-Class distinctions; for Financial Orientation/Simulation and Post Event Analytics. Download the POI TPx Vendor Panorama 2017 (PDF)...

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Gaining ground in Gartner’s Hype Cycle

Visualfabriq features in Gartner’s July Hype Cycle: When it comes to presenting IT research, analysis and advice to top business decision-makers, Gartner is widely recognised as a world leader; and so, it’s not surprising that most of visualfabriq’s existing and...

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Start trusting the machine. Today.

Trust the machine! It does know it better. On a personal level we faithfully follow Google Maps without any concern. We marvel at voice recognition capability and happily depend on our tech assistants. Driverless vehicles make more and more sense to us. Over the past...

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Change management at CPG needs hardcore commitment

The winners of the future are those companies with the vision and drive to be masters of change. And you cannot be a master of change in today’s world without the mentality, leadership and the software perspective to master data, artificial intelligence and workflows...

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Our organisational change

The first few years in the life of a tech start-up are naturally product-centric, especially in the case of a business such as visualfabriq where our offering is a pure innovation driven by deep industry expertise. Our agility, speed and ability to genuinely transform Big Data into insights is unmatched.

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European POI Summit: Machine learning

The role of machine learning to significantly improve forecast accuracy What are the key elements that enable accurate estimation? How can machine learning help you to improve this? How can you overcome organizational resistance against machine based predictions...

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Visualfabriq welcomes our new developers

The software development team at our Breukelen offices has received a boost of talent with three new developers coming on board over the past six months.  “We’re very happy to have Francisco, Ola and Lex on our team,” says CEO, Jaco Brussé, “They not only bring in the skills…

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Looking back at a successful European POI Summit

This year, visualfabriq was again a sponsor at the POI Summit. Held in Amsterdam over three days in early May, the event offered us a great opportunity to network and talk to others about our ground-breaking platform and solutions. We got to welcome industry players,...

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Winning with promotions

How to turn your promotions around into more profit CPG companies need to break out of year-on-year repeat of strategy and plans, and start to assess every individual investment reliably. Look forward, not backwards An integrated view of the trade channel...

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Visualfabriq at the upcoming 2017 POI European Summit

With bright tulips blooming, trees along the canals shimmering with new green leaves and sunshine in the parks, it is said that Spring is the best time to be in Amsterdam.  Well, this year, the visualfabriq team has another good reason to visit the city in early May....

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Visualfabriq welcomes EyeOn as European Partner

Breukelen, The Netherlands: In the light of increasing demand for visualfabriq’s game-changing, SaaS Trade Promotion Master™ solution, the company has announced a new European-focused partnership with specialised consultancy, EyeOn.  With a proven track record in both...

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Visualfabriq welcomes EOH as Global partner

Breukelen, The Netherlands: As the reach of visualfabriq’s game-changing Trade Promotion Master™ solution continues to expand in international FMCG markets, the specialised SaaS provider has finalised its partnership with South Africa’s largest technology provider,...

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Visualfabriq achieves ISAE 3402 certificate

The visualfabriq team is delighted to have reached a key milestone in this maturing phase of our company.  Our dedicated seven-month long project last year to meet the standards and requirements of the International Standard for Assurance Engagements (ISAE) has...

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How an Economist became a Tech-preneur

An interview with Carst Vaartjes An interview with Carst Vaartjes, Chief Product Strategy & Co-founder of visualfabriq Originally an economist, Carst Vaartjes embarked on what would turn out to be an 18-year career as a business consultant, mostly to major FMCG and...

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visualfabriq Netherlands team is on the move!

As we evolve from start-up to scale-up, visualfabriq’s great team of people is growing in size and developing a strong identity. To facilitate the growth of our young company, we are going to be moving our offices to Breukelen, De Corridor 5. From the 1st of August we...

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visualfabriq enters South Africa with Tiger Brands

International SaaS scale-up, visualfabriq has made a major in-road into the South African market with FMCG giant, Tiger Brands signing up to use their game-changing Trade Promotion Master™ solution. This is currently the world’s only true end-to-end solution where...

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visualfabriq welcomes Stephanie Coulthard

The visualfabriq team is pleased to extend a warm welcome to our new management trainee, Stephanie Coulthard.  Stephanie, a graduate of Utrecht University with a Master of Science in Neuroscience & Cognition has come on board to develop visualfabriq’s ISAE report over...

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Visualfabriq team unleashed at POI Summit clients

(In the picture above: Carst Vaartjes – Co founder visualfabriq, Anne Teague – former CIO Heineken and Michael Kantor – CEO POI) As a sponsor and presenter at the 2016 Promotion Optimization Institute (POI) Summit, recently held in Brussels, the Visualfabriq team had...

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Introducing visualfabriq Customer Captain, Joris Monchen

One of the great things about being a start-up that is moving up is that exciting things happen to us often.  At this time, we are relishing stunning new configurations of our primary SaaS solution, Trade Promotion Master™; and, of course, it is thrilling when we go...

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How visualfabriq has changed the trade promotion game

An interview with Jaco Brussé, CEO & Co-founder visualfabriq Jaco Brussé is no stranger to the frustrations of managing trade promotions. He’s had more than his fair share during 25 years in sales and sales management, trade marketing and general management at some of...

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Why visualfabriq sponsors the Dutch Food congress 2015

Let’s be honest, the answer to why we sponsor the Dutch Food congress 2015 can be very short: because we want attention of course. Like every brand that sponsors something. But this year it seems there is another very good reason. Look at the theme of the congress:...

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