visualfabriq – Welcomes Marieke Smits What with the opening of visualfabriq offices in New York City, London and Barcelona, 2018 has been a year of phenomenal growth for the company. Our expanding footprint and staff complement are keeping pace with all our new...

Visualfabriq – CGT Magazine. visualfabriq is delighted to have participated as a sponsor and thought leader in Consumer Goods Technology’s latest CGT Roadmap – The Journey to Trade Promotion Excellence. This has now been published in the August 2018 edition of CGT...

Visualfabriq opens New York office. New York, New York! We opened our London office in May this year, and now we’ve made that quintessential transatlantic journey to take a bite of the Big Apple. It is with great excitement that visualfabriq has opened our first...

New York, August 2018 visualfabriq welcomes Gerard de Bruijn Welcome Gerard de Bruijn as Global Excellence Director We’re just a little more than halfway through this year, and visualfabriq has achieved one of its major business objectives – to bring our game-changing...

visualfabriq launches Spanish website Amidst the spectacle of great soccer-playing nations coming together at the 2018 World Cup in Russia, today we have launched our Spanish website: https://visualfabriq.com/es/. It is our pleasure to say to our Spanish-speaking...

visualfabriq reflections on the 2018 POI Summit in Budapest Once again, visualfabriq was a proud sponsor of the POI European Summit. This year, it was held in Budapest from the 15th to the 18th of May, and it provided a platform for us to share our compelling vision...

Visualfabriq opens London Office Hot on the heels of moving into our stunning new HQ in the Netherlands, visualfabriq has also expanded to one of the world’s most important business hubs, London. The London office, where visualfabriq’s Customer Success Manager,...

London, April 2018 visualfabriq welcomes Nicolas Abreu Costas Welcome Nicolas Abreu Costas as Customer Success Manager In the first quarter of this year, key appointments to the visualfabriq team have seen us not just grow in skills and experience but also expand our...

New Office Announcement The first quarter of 2018 is coming to an end; the European winter has given way to spring, and visualfabriq keeps on expanding… We are delighted to announce the opening of another visualfabriq office - this time in Barcelona, Spain. This...

“This is a great boost of deep experience and expertise for our customer-focused sales organisation,” says CEO, Jaco Brussé on the recent appointment of Santi Navarro as visualfabriq’s International Sales Manager based in Barcelona, Spain. Over the past...

Carst Vaartjes, AI Thought Leader of visualfabriq and Rockstart Mentor Carst Vaartjes, Chief Product Strategy and Co-founder of visualfabriq has joined RockStart’s AI Accelerator as a mentor for the latest cohort of start-ups. Ten AI start-ups were brought...

Meet us at the 2018 POI Summit in Budapest Ever since our start-up days, visualfabriq has enjoyed being part of the POI (Promotion Optimisation Institute) community.  We believe strongly in the value of the POI, and appreciate how it brings the CPG industry together...

How you can significantly improve your revenue and profit on trade promotions If you are like most companies, then you probably recognise the following statements when it comes down to Trade Promotions Management: “we have disconnected plans”, “we do not...

visualfabriq – HQ Announcement 2018 is beginning as yet another year of phenomenal growth, development and momentum for the visualfabriq team.  Once again, we’ve outgrown our offices, and the global hub of visualfabriq’s operations will soon be moving to an...

In anticipation of the opening of visualfabriq’s first Africa office in February 2018, we welcome our new South Africa Customer Success Manager, Tremayne Linder.  From our new offices in Fourways, Johannesburg, Tremayne will be working with our partner, EOH.  In...

Visualfabriq opening South African office in 2018 As another busy and successful year draws to a close, visualfabriq is delighted to announce that our new South African office will open in Johannesburg on the 1st of February 2018. This expansion is reinforced by our...

“One of the most exciting aspects of building a successful, leading-edge tech company is the calibre of talent we attract,” says visualfabriq CEO, Jaco Brussé as Jose Vazquez is welcomed to the software development team at global HQ. Born and educated in Spain, Jose...

Strong growth, vision and insights: For the second year in a row, visualfabriq has earned two ‘Best in Class’ distinctions from the annual TPx Vendor Review conducted by the global Promotion Optimisation Institute (POI). CPG companies across the world use the POI TPx...

Visualfabriq features in Gartner’s July Hype Cycle: When it comes to presenting IT research, analysis and advice to top business decision-makers, Gartner is widely recognised as a world leader; and so, it’s not surprising that most of visualfabriq’s existing and...

The first few years in the life of a tech start-up are naturally product-centric, especially in the case of a business such as visualfabriq where our offering is a pure innovation driven by deep industry expertise. Our agility, speed and ability to genuinely transform Big Data into insights is unmatched.

The software development team at our Breukelen offices has received a boost of talent with three new developers coming on board over the past six months.  “We’re very happy to have Francisco, Ola and Lex on our team,” says CEO, Jaco Brussé, “They not only bring in the skills…

This year, visualfabriq was again a sponsor at the POI Summit. Held in Amsterdam over three days in early May, the event offered us a great opportunity to network and talk to others about our ground-breaking platform and solutions. We got to welcome industry players,...

With bright tulips blooming, trees along the canals shimmering with new green leaves and sunshine in the parks, it is said that Spring is the best time to be in Amsterdam.  Well, this year, the visualfabriq team has another good reason to visit the city in early May....

Breukelen, The Netherlands: In the light of increasing demand for visualfabriq’s game-changing, SaaS Trade Promotion Master™ solution, the company has announced a new European-focused partnership with specialised consultancy, EyeOn.  With a proven track record in both...

Breukelen, The Netherlands: As the reach of visualfabriq’s game-changing Trade Promotion Master™ solution continues to expand in international FMCG markets, the specialised SaaS provider has finalised its partnership with South Africa’s largest technology provider,...

The visualfabriq team is delighted to have reached a key milestone in this maturing phase of our company.  Our dedicated seven-month long project last year to meet the standards and requirements of the International Standard for Assurance Engagements (ISAE) has...

An interview with Carst Vaartjes An interview with Carst Vaartjes, Chief Product Strategy & Co-founder of visualfabriq Originally an economist, Carst Vaartjes embarked on what would turn out to be an 18-year career as a business consultant, mostly to major FMCG and...

visualfabriq has had a strong showing in the 2016 Promotion Optimisation Institute (POI) TPx Vendor Panorama with ‘Best-in-Class’ distinctions for both Financial Orientation/ simulation and Post Event Analytics, as well as an overall positive review. Twenty-four...

In September 2013, Mike van der Niet was the first employee to join visualfabriq and fill a key team role.  Over the past three years, he’s experienced the ride from start-up to scale-up and he is ideally positioned to reflect on how time and experience have shaped...

As we evolve from start-up to scale-up, visualfabriq’s great team of people is growing in size and developing a strong identity. To facilitate the growth of our young company, we are going to be moving our offices to Breukelen, De Corridor 5. From the 1st of August we...

International SaaS scale-up, visualfabriq has made a major in-road into the South African market with FMCG giant, Tiger Brands signing up to use their game-changing Trade Promotion Master™ solution. This is currently the world’s only true end-to-end solution where...

The visualfabriq team is pleased to extend a warm welcome to our new management trainee, Stephanie Coulthard.  Stephanie, a graduate of Utrecht University with a Master of Science in Neuroscience & Cognition has come on board to develop visualfabriq’s ISAE report over...

(In the picture above: Carst Vaartjes – Co founder visualfabriq, Anne Teague – former CIO Heineken and Michael Kantor – CEO POI) As a sponsor and presenter at the 2016 Promotion Optimization Institute (POI) Summit, recently held in Brussels, the Visualfabriq team had...

One of the great things about being a start-up that is moving up is that exciting things happen to us often.  At this time, we are relishing stunning new configurations of our primary SaaS solution, Trade Promotion Master™; and, of course, it is thrilling when we go...

2015 was already a very good year for our company. From a rebel with a cause we are growing into the next phase: the phase wherein tear one companies like Heineken and Friesland Campina recognize what we offer them and the whole FMCG and Retail market: we unlock data...

An innovative SaaS solution, Trade Promotion Master™ is making waves in the FMCG and retail industries because it fundamentally changes the way sales professionals plan, manage, track, optimize and evaluate their trade promotions. Globally, there’s no doubt that trade...

An interview with Jaco Brussé, CEO & Co-founder visualfabriq Jaco Brussé is no stranger to the frustrations of managing trade promotions. He’s had more than his fair share during 25 years in sales and sales management, trade marketing and general management at some of...

Let’s be honest, the answer to why we sponsor the Dutch Food congress 2015 can be very short: because we want attention of course. Like every brand that sponsors something. But this year it seems there is another very good reason. Look at the theme of the congress:...