Resources
Our latest news, events, publications and blogs 
Developing and Implementing a 100% SaaS platform, the Agile Way
Interview with Abhas Sureka, Customer Development Manager at Visualfabriq. Visualfabriq is on an incredible growth path, providing the CPG industry with a 100% SaaS Revenue Growth Management platform and undertaking agile implementations and engagement for clients...
Case Study from AI frontier – POI hosts Arla & Visualfabriq Webinar
Webinar June 9, 2020: How Arla grows towards AI maturity, significantly enhancing their Revenue Growth Management. More and more CPG companies are understanding that AI is not some overhyped plug-and-play module. AI is a critical journey in the pursuit of strategic...
Successfully Implementing SaaS Solutions, 100% Remotely
#workingfromeverywhereInterview with Visualfabriq Chief Customer Success, Joris Monchen, and Customer Success Director, Suzanne de Volder. For Visualfabriq, being a global company offering a 100% SaaS Revenue Growth Management platform, the majority of client...
Join us at the POI Virtual Summit – May 12, 2020
Visualfabriq – POI Virtual Summit. In these strange times, remote working is the new ‘normal’ and as a 100% SaaS solution provider we are embracing it. We are very excited that the Promotion Optimization Institute (POI) is also using their remote capabilities to bring...
Working from Everywhere
Interview with Visualfabriq CEO, Jaco Brussé.In these strange times, working life is changing drastically. Working from home is the new normal and while the Covid-19 virus continues to be a disruption to everyday life, some companies look ahead. Visualfabriq...
How we are handling COVID-19
Visualfabriq – March 18, 2020. As a global business, Visualfabriq is in solidarity with everyone facing the unprecedented challenges of the COVID-19 pandemic. We’re deeply committed to safety and compliance with all measures across the many countries where we operate....
Welcome to the story of Visualfabriq
Grown from humble beginnings into a globally recognized vendor, unleashing the excellence of brave heart clients. Join us on our exciting journey. Welcome to the story of Visualfabriq!
Best Wishes for the Festive Season and 2020!
Visualfabriq – Best Wishes!Top US CPG companies are already at the new tech frontlines, and transforming into the AI-empowered leaders of the future. If you want to find out how they are doing this and take away insights and actionable plans, you will want to be at...
Meet us at 2019 POI Dallas (November 6-8)
Visualfabriq – POI Dallas, November 2019. Top US CPG companies are already at the new tech frontlines, and transforming into the AI-empowered leaders of the future. If you want to find out how they are doing this and take away insights and actionable plans, you will...
POI hosts ground-breaking L’Oréal & Visualfabriq Webcast on AI
How L’Oréal Leverages AI to Structurally Improve ROI - POI Webinar, October 15, 2019 - AI. What can it do for CPG companies? How do you get started? Where do you go to? These are some of the burning questions the CPG industry has at this time when it is challenged...
AI moving centre stage for CPG
Visualfabriq – 2019 Best-in-Class for AI It’s been a year of witnessing AI for the CPG industry rightfully take a centre-stage position. The industry has lagged behind in its investment of new tech such as AI, but now that’s set to change. Having reported the...
Visualfabriq recognized as Best-in-Class in a record of Five POI Categories
Visualfabriq – POI TPx Vendor Panorama 2019. Visualfabriq was one of 16 vendors evaluated by POI (the Promotion Optimization Institute) for its 2019 POI TPx Vendor Panorama report. The annual publication assists CPG leaders with its independent analysis of TPx...
Visualfabriq featured in latest Gartner’s IT Market Clock for Supply Chain Planning
Visualfabriq - News, July 2019. With Visualfabriq’s Trade Promotion Master™ now implemented at leading CPG companies across three continents, 2019 has been the year of rolling out the next solution on our AI driven Strategic Revenue Management platform, Demand...
Visualfabriq achieves ISAE 3402 Type II Certificate
Visualfabriq - ISAE 3402, July 2019. From our start-up days, Visualfabriq has always been process-driven and customer-focused. It’s been important to us to meet the requirements of independent regulators such as the International Standard for Assurance Engagements...
2019 POI Toronto highlights Big Changes for CPG
Visualfabriq – POI Toronto June 2019. The recent 2019 POI (Promotion Optimisation Institute) event held in Toronto highlighted that when it comes to the fast pace of change, no corner of the world is left untouched. With its theme ‘Driving Profitable Growth North’,...
We’re heading North to 2019 POI Toronto (June 12-13)
Visualfabriq – POI Toronto, June 2019. visualfabriq is delighted to be a sponsor and participant at the upcoming POI Canadian Summit which will be held at Double Tree by Hilton in downtown Toronto from the 12th to the 13th of June.With its theme ‘Driving Profitable...
All the Highlights at POI Rotterdam 2019
Visualfabriq – POI Rotterdam, May 2019. The visualfabriq team was out in full force at the fifth annual POI (Promotional Optimisation Institute) European Summit held in Rotterdam this month. In line with the theme, ‘Successfully Navigating Growth in the New CPG and...
Meet us at 2019 POI Rotterdam (May 14-16)
Visualfabriq – POI Rotterdam, May 2019. POI, the Promotional Optimisation Institute will hold its fifth annual European Summit in Rotterdam, The Netherlands, from 14th to the 16th of May 2019. In keeping with the city’s rich maritime legacy, the event will take place...
Big CPG Change highlighted at events in the America’s
Visualfabriq - Events in the America’s. The writing has been on the wall for quite some time now - the CPG industry needs to stop doing business as usual and immerse itself in our ever-changing, tech-driven world. If the talk at recent industry events, held this month...
Meet us at 2019 POI Chicago (April 3-5)
As Frank Sinatra sings: “You’ll lose the blues in Chicago, Chicago…”. With the 2019 POI (Promotion Optimisation Institute) Spring Summit happening at the JW Marriott in Chicago from the 3rd to the 5th of April, there’s an opportunity for this great city to work its...
Visualfabriq Mexico Event – 9 April, Mexico City
9 April 2019 - Mexico City. Driving Profit through World Class Revenue Management. visualfabriq is delighted to present our first-ever Latin American event, to be held in Mexico City, Mexico. Come network and engage with CPG professionals, business leaders and...
Visualfabriq features in CGT Magazine 2019 Tech Solutions Guide
Visualfabriq - Consumer Goods Technology Magazine, February 2019. Visualfabriq has been recognised as a top solutions provider in CGT Magazine’s 2019 Tech Solutions Guide for Trade Promotion Management, which is published in its February edition. Jaco Brussé,...
Get a true line of sight on your trade promotion accruals
In the current economic landscape, many CPG companies operating in developed markets with falling populations are looking to improve revenue growth by focusing on saving costs. But this is not enough. With trade spend as the greatest outlay after cost of goods, more...
Planning your best trade promotions in just minutes
- at leading CPG companies 80% of planning is automated - It’s 2019, and the big question is: how are you going manage your trade promotions this year? If you’re simply implementing last year’s plan, it’s time to re-think, re-imagine and radically change what you’re...
Visualfabriq announces new Latin American partnership
Visualfabriq - Strategic Solutions, December 2018. It’s been a year of incredible growth for Visualfabriq as our game-changing revenue management solution is increasingly recognised across global markets as the way for CPG companies to become fit for the future. In...
Best Wishes for the Festive Season and 2019!
Visualfabriq – Festive Season blog. The year is drawing to a close, and it is time to take a break to be with family and friends over the festive season. 2018 has had its share of challenges, of course, but we hope and trust it has been good to you. The past year has...
visualfabriq hosts successful Inspiration Session SOUTH AFRICA
Inspiration Session SOUTH AFRICA - 28 November 2018 Reimagining and radically improving trade promotion in South Africa Visualfabriq proudly hosted our first Inspiration Session on the African continent, held in Sandton, Johannesburg. The breakfast event on the 28th...
visualfabriq stands out at POI Dallas Summit
Visualfabriq - POI Dallas, November 2018. Over the past years, visualfabriq has been an ongoing sponsor and participant at the Promotion Optimization Institute’s (POI) European Summits. This year, we opened our first office on US soil, in New York City, and it was a...
visualfabriq’s Tech Tips featured in November 2018 CGT Magazine
Visualfabriq - Consumer Goods Technology Magazine, November 2018. The thought leadership of visualfabriq’s CEO, Jaco Brussé is showcased in the CGTech Tips feature of the latest edition of Consumer Goods Technology (CGT) Magazine. Jaco provides his top three tips for...
Meet visualfabriq’s new Head of AI, Christian de Heij
Visualfabriq welcomes Christian de Heij As the world’s only revenue management solution with applied AI, continually keeping abreast of the latest developments is critical to our mission of helping CPG companies to become future-fit. In line with this year’s...
New video tells the visualfabriq founders’ story
visualfabriq stands out in the market as the first AI-driven revenue management platform for CPG companies. Our capacity to process any variety, volume and velocity of data is another thing that differentiates us from our competitors. But you need to go back to our...
Using AI to predict future winning promotions
There’s a TPM revolution happening in leading CPG companies. visualfabriq has been widely recognised as the industry frontrunner when it comes to applied AI, and as a result our clients manage trade promotions in a totally revolutionary way. Using a truly end-to-end...
visualfabriq featured in latest issue of Business Chief Europe Magazine
Visualfabriq - Business Chief Europe, October 2018 visualfabriq is delighted to be featured in the October 2018 edition of Business Chief Europe. This issue of the digital publication, aimed at providing business executives with insights into industry-leading...
Any variety, volume and velocity of data? No problem!
“Everybody makes this claim; however, we watched the system load 15,000 promotions in just 30 seconds.” - 2018 POI TPx Vendor Panorama. Over the past year, leading independent analysts such as the Promotion Optimisation Institute (POI) have noted a surge in momentum...
visualfabriq stands out again as a 2018 POI Best-in-Class vendor
visualfabriq – POI TPx Vendor Panorama 2018. This week, the Promotion Optimization Institute (POI), one of the leading global analysts of trade promotion management/optimization (TPx) issued its 2018 POI TPx Vendor Panorama. Of the 23 vendors evaluated this year,...
visualfabriq in CGT’s Trade Promotion Excellence Roadmap
Visualfabriq – CGT Magazine. visualfabriq is delighted to have participated as a sponsor and thought leader in Consumer Goods Technology’s latest CGT Roadmap – The Journey to Trade Promotion Excellence. This has now been published in the August 2018 edition of CGT...
visualfabriq USA office opens in the city that never sleeps
Visualfabriq opens New York office. New York, New York! We opened our London office in May this year, and now we’ve made that quintessential transatlantic journey to take a bite of the Big Apple. It is with great excitement that visualfabriq has opened our first...
visualfabriq welcomes new Global Excellence Director for the USA
New York, August 2018 visualfabriq welcomes Gerard de Bruijn Welcome Gerard de Bruijn as Global Excellence Director We’re just a little more than halfway through this year, and visualfabriq has achieved one of its major business objectives – to bring our...
visualfabriq launches Spanish website
visualfabriq launches Spanish website Amidst the spectacle of great soccer-playing nations coming together at the 2018 World Cup in Russia, today we have launched our Spanish website: https://visualfabriq.com/es/. It is our pleasure to say to our Spanish-speaking...
How Artificial Intelligence is Applied to Drive Trade Effectiveness
Visualfabriq was a proud sponsor of the POI European Summit 2018. A highlight of the event for us was the presentation by visualfabriq’s co-founder Carst Vaartjes on how CPG companies can get started with using AI now, to achieve real ROI on trade promotions. Carst...
visualfabriq reflections on the 2018 POI Summit in Budapest
visualfabriq reflections on the 2018 POI Summit in Budapest Once again, visualfabriq was a proud sponsor of the POI European Summit. This year, it was held in Budapest from the 15th to the 18th of May, and it provided a platform for us to share our compelling vision...
visualfabriq opens London office near Buckingham Palace
Visualfabriq opens London Office Hot on the heels of moving into our stunning new HQ in the Netherlands, visualfabriq has also expanded to one of the world’s most important business hubs, London. The London office, where visualfabriq’s Customer Success Manager,...
Okay, let’s talk TPx solutions, CPG – Are you scalable?
Joris Monchen - Customer Success Director at visualfabriq. Visualfabriq is in its fifth year of operation since the development of our own platform and solutions to help CPG companies to radically transform the ways they execute TPx and improve their profitability....
visualfabriq finds a new place in the sun – in Barcelona!
New Office Announcement The first quarter of 2018 is coming to an end; the European winter has given way to spring, and visualfabriq keeps on expanding… We are delighted to announce the opening of another visualfabriq office - this time in Barcelona, Spain. This...
visualfabriq’s AI Thought Leader is a RockStart Mentor
Carst Vaartjes, AI Thought Leader of visualfabriq and Rockstart Mentor Carst Vaartjes, Chief Product Strategy and Co-founder of visualfabriq has joined RockStart’s AI Accelerator as a mentor for the latest cohort of start-ups. Ten AI start-ups were brought...
Find out how AI is transforming TPx at the 2018 POI Summit in Budapest
Meet us at the 2018 POI Summit in Budapest Ever since our start-up days, visualfabriq has enjoyed being part of the POI (Promotion Optimisation Institute) community. We believe strongly in the value of the POI, and appreciate how it brings the CPG industry together...
Why CPG Sales Teams that develop machine learning have the edge
Why CPG Sales Teams that develop machine learning have the edge At visualfabriq we believe that the CPG companies which are early adopters of sales and marketing solutions featuring artificial intelligence and machine learning, are going to be the industry leaders of...
CPG, how will you boost sales performance in 2018?
CPG, how will you choose to augment your sales team in 2018? Each year, global insights and technology company CEB, now a subsidiary of Gartner, surveys its network of sales executives in order to aggregate the top challenges they face in the year ahead. At cebglobal...
New global HQ for visualfabriq in 2018
visualfabriq – HQ Announcement 2018 is beginning as yet another year of phenomenal growth, development and momentum for the visualfabriq team. Once again, we’ve outgrown our offices, and the global hub of visualfabriq’s operations will soon be moving to an...
A New Year, and a visualfabriq office in a New Territory
Visualfabriq opening South African office in 2018 As another busy and successful year draws to a close, visualfabriq is delighted to announce that our new South African office will open in Johannesburg on the 1st of February 2018. This expansion is reinforced by our...
Latest POI TPx Vendor Review recognises visualfabriq as an AI early mover in CPG Industry
Strong growth, vision and insights: For the second year in a row, visualfabriq has earned two ‘Best in Class’ distinctions from the annual TPx Vendor Review conducted by the global Promotion Optimisation Institute (POI). CPG companies across the world use the POI TPx...
POI TPx Vendor Panorama 2017
In the 2017 POI Tpx Vendor Panorama visualfabriq has earned two Best-in-Class distinctions; for Financial Orientation/Simulation and Post Event Analytics. Download the POI TPx Vendor Panorama 2017 (PDF)
Gaining ground in Gartner’s Hype Cycle
Visualfabriq features in Gartner’s July Hype Cycle: When it comes to presenting IT research, analysis and advice to top business decision-makers, Gartner is widely recognised as a world leader; and so, it’s not surprising that most of visualfabriq’s existing and...
Retailers tend to have an ambiguous relationship with the phenomenon “promotions”
Guest blogger: Erik-Jan Mares, former Senior-Vice President Merchandising & Sourcing Albert HeijnPromotions are ubiquitous. You cannot think of the daily (factual or virtual) shopping world without thinking of promotions. Consumers are bombarded by discounts,...
Start trusting the machine. Today.
Trust the machine! It does know it better. On a personal level we faithfully follow Google Maps without any concern. We marvel at voice recognition capability and happily depend on our tech assistants. Driverless vehicles make more and more sense to us. Over the past...
Change management at CPG needs hardcore commitment
The winners of the future are those companies with the vision and drive to be masters of change. And you cannot be a master of change in today’s world without the mentality, leadership and the software perspective to master data, artificial intelligence and workflows...
Our organisational change
The first few years in the life of a tech start-up are naturally product-centric, especially in the case of a business such as visualfabriq where our offering is a pure innovation driven by deep industry expertise. Our agility, speed and ability to genuinely transform Big Data into insights is unmatched.
European POI Summit: Machine learning
The role of machine learning to significantly improve forecast accuracy What are the key elements that enable accurate estimation? How can machine learning help you to improve this? How can you overcome organizational resistance against machine based predictions...
Looking back at a successful European POI Summit
This year, visualfabriq was again a sponsor at the POI Summit. Held in Amsterdam over three days in early May, the event offered us a great opportunity to network and talk to others about our ground-breaking platform and solutions. We got to welcome industry players,...
Winning with promotions
How to turn your promotions around into more profit CPG companies need to break out of year-on-year repeat of strategy and plans, and start to assess every individual investment reliably. Look forward, not backwards An integrated view of the trade channel...
Visualfabriq at the upcoming 2017 POI European Summit
With bright tulips blooming, trees along the canals shimmering with new green leaves and sunshine in the parks, it is said that Spring is the best time to be in Amsterdam. Well, this year, the visualfabriq team has another good reason to visit the city in early May....
Visualfabriq achieves ISAE 3402 certificate
The visualfabriq team is delighted to have reached a key milestone in this maturing phase of our company. Our dedicated seven-month long project last year to meet the standards and requirements of the International Standard for Assurance Engagements (ISAE) has...
How an Economist became a Tech-preneur
An interview with Carst Vaartjes An interview with Carst Vaartjes, Chief Product Strategy & Co-founder of visualfabriq Originally an economist, Carst Vaartjes embarked on what would turn out to be an 18-year career as a business consultant, mostly to major FMCG...
In 2016, visualfabriq receives Two POI ‘Best-in-Class’ Distinctions
visualfabriq has had a strong showing in the 2016 Promotion Optimisation Institute (POI) TPx Vendor Panorama with ‘Best-in-Class’ distinctions for both Financial Orientation/ simulation and Post Event Analytics, as well as an overall positive review. Twenty-four...
Mike van der Niet, visualfabriq’s first employee shares his journey so far…
In September 2013, Mike van der Niet was the first employee to join visualfabriq and fill a key team role. Over the past three years, he’s experienced the ride from start-up to scale-up and he is ideally positioned to reflect on how time and experience have shaped...
visualfabriq enters South Africa with Tiger Brands
International SaaS scale-up, visualfabriq has made a major in-road into the South African market with FMCG giant, Tiger Brands signing up to use their game-changing Trade Promotion Master™ solution. This is currently the world’s only true end-to-end solution where...
Visualfabriq team unleashed at POI Summit clients
(In the picture above: Carst Vaartjes – Co founder visualfabriq, Anne Teague – former CIO Heineken and Michael Kantor – CEO POI) As a sponsor and presenter at the 2016 Promotion Optimization Institute (POI) Summit, recently held in Brussels, the Visualfabriq team had...
Introducing visualfabriq Customer Captain, Joris Monchen
One of the great things about being a start-up that is moving up is that exciting things happen to us often. At this time, we are relishing stunning new configurations of our primary SaaS solution, Trade Promotion Master™; and, of course, it is thrilling when we go...
YES! Visualfabriq is nominated for the MarTech StartUp Awards 2015
2015 was already a very good year for our company. From a rebel with a cause we are growing into the next phase: the phase wherein tear one companies like Heineken and Friesland Campina recognize what we offer them and the whole FMCG and Retail market: we unlock data...
How visualfabriq has changed the trade promotion game
An interview with Jaco Brussé, CEO & Co-founder visualfabriq Jaco Brussé is no stranger to the frustrations of managing trade promotions. He’s had more than his fair share during 25 years in sales and sales management, trade marketing and general management at...