The CPG executive’s guide to advanced TPx

Challenges
Why it’s crucial to integrate Trade Promotion Management, Optimization, and Forecasting (TPx)
Ai in Demand
Key benefits of implementing trade promotion optimization (TPO) in the sales strategy
Best practices
Common challenges in trade promotion forecasting (TFO) and how to overcome them
Understanding AI in Demand
The latest CPG Industry insights and trends – Staying ahead of the game
Trade Promotion Management
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