Recent Webinar
Maximize promo ROI by leveraging AI: Proven strategies and key learnings
Watch our webinar on optimizing trade spend and driving promotional effectiveness! Learn how CPG companies can assess and improve trade spend ROI, use predictive analytics to forecast outcomes, and balance short-term wins with long-term brand growth. We explore real-life examples of successful optimization.
On-demand events
Maximize promo ROI by leveraging AI: Proven strategies and key learnings
Learn how to optimize trade spend and drive promotional effectiveness using RGM principles in our upcoming webinar. Gain insights into maximizing returns for FMCG and CPG companies.
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How advanced analytics and AI are changing the game in CPG
Discover how AI can help you optimize trade spend, improve forecasting accuracy, and boost ROI—not by replacing human decision making, but by augmenting it.
Where strategy meets consumer: How to achieve the optimal promotion plan in CPG
Learn how to craft impactful CPG promotion plans that align with long-term goals and leverage consumer insights, competitive positioning, and portfolio strategy for continuous improvement.
AI strategies for empowering Sales: Redefining baseline ownership in CPG
Gain practical insights into leveraging AI strategies to empower your sales teams and redefine baseline ownership in the CPG sector.
The retail playbook: How CPGs can turn promotions into in-store activation triumphs
Dive into the nitty-gritty of promotions, waving goodbye to the old-school and saying hello to dynamic in-store activations that deliver.
The future of AI for Revenue Growth in CPG: Exploring next-generation technologies and trends
In this episode, we will take a closer look at the cutting-edge technologies and trends that are shaping the future of AI in the CPG industry.
AI for Promotions: Innovative modeling techniques for effective CPG campaigns
In this episode, we will explore the differences between AI-driven promotional modelling and traditional modelling techniques.
AI for Forecasting: best practices, real-life examples, and common pitfalls
In this episode, we will explore the best practices for AI-based forecasting, as well as common pitfalls to avoid. Learn from real-life examples and use cases showcasing the power of AI in forecasting.
Unlocking & combining data sources in CPG: pitfalls & benefits
Join us and gain valuable insights, practical strategies, and unlock the true potential of data in the CPG industry.