Visualfabriq is a certified Great Place to Work.
After a survey and a cultural audit by the GPTW foundation, we have received the certificate ‘Great Place to Work March 2022 – March 2023. It means that we comply with all the things that we consider so important and that we continuously strive for.
Leave meetings with actionable insights.
Organizations using a revenue growth management solution move from conversations “what do these numbers mean” to prescriptive, pro-active analytics that lead to debating “how do we make our plans happen?” No longer do they spend most of their meetings questioning multiple versions of the truth, instead, they have the tools that allow them to justify business decisions.
The rapidly changing markets that we see today, require agility of CPG organizations. They can’t afford to adapt step by step, but have to be able to act and change on their feet. This requires revenue growth systems that unlock all available data. Infinite scalability is a prerequisite: whilst today company data are often billions of records, moving towards the future this will undoubtedly increase.
These data must be unlocked. To be able to do that, data quality is key. This is often a challenge in organizations. Advanced RGM solutions have capabilities that allow them to unlock data fast and convert them to actionable insights. A bottom-up forecast that can be aggregated and disaggregated to any level of detail allows the organization to make decisions and deep dive to understand the drivers behind performance. This drives one version of the truth! From now on you can walk out of every meeting, knowing what to decide, knowing what to do.
UPCOMING EVENT
January 16th
Let’s talk about
this title
A lot of time and effort can be spent on guaranteeing S&OP and RGM data accuracy in the organization. It is also a struggle to have this data consistently available and for the entire organization.
• One place to manage all your S&OP and RGM Data
• One version of the truth across the entire organization
• One single code source globally, configurable, and always up to date.
All for a good cause.
Use the best AI in the market.
As said by one of our customers says: ‘You own the AI
space’. Nice words, and yes: AI and machine learning is in
our DNA. It gives our clients a business case they never
thought was possible. But probably the biggest win: it’s
very easy to manage AI in our modules, you can do it
yourself.
Backed by world class investors.
Marketing Events
Master
Build your brand through
management and optimization of all
activations and events in the
marketing space.
Trade Spend
Master
Create a value adding portfolio, pricing and long-term investment strategy, driving negotiations that add value to the entire value chain.
Demand Forecast Master
Support your S&OP cylclecycle with this highly sophisticated forecasting solution based on state-of-the-art machine learning.
Revenue Planning
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Thanks to the reporting and analytics module you leave meetings with actionable insights.
People first.
Name Lastname
Title of role
Fun!
We work hard and make sure we have fun doing this, while respecting each other’s differences!
Build
We build together with our customers to deliver against their business case with indisputable attention for integrity and respect.
Relevance
We create relevant solutions today for tomorrow, enabling our customers to become and stay fit for the future.
Accountability
We work with a great amount of accountability. We take full responsibility for our actions and commitments.
Get product or account support
We are here to help you with any of your needs.
Fast and easy planning of brand activations and events
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Fast and easy planning of brand activations and events
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Budget setting, cost monitoring and spend actualization
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Target driven creation of marketing plans to Improve brand activation strategies
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Visibility, traceability and accountability through an embedded workflow
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Account Manager
- Get rid of disparate systems, reducing administration
- Get one single source of truth providing visibility and real time reports at all levels
- True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
Marketing Manager
- Can provide the organization with an integrated end-to-end RGM system.
- True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
- Can provide the organization with an integrated end-to-end RGM system.
- True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
Sales Director
- Can provide the organization with an integrated end-to-end RGM system.
- True SaaS cloud-based solution, with AI capabilities, that keeps improving and releasing new capabilities making sure your organization is always future ready.
Jaco Brussé
Visualfabriq founder Jaco Brusse has enjoyed a wide-ranging, committed career in the CPG industry. Jaco has held leadership roles at Kellogg’s, P&G, Heinz and Cloetta.
In 2013, after identifying the market opportunity for AI-enhanced RGM in the FMCG market, along with Carst Vaartjes, Jaco co-founded and became CEO of Visualfabriq. Jaco was responsible for taking Visualfabriq from a start-up to a global RGM vendor with 100+ employees and clients like Unilever, Heineken and many others across the globe.
In November 2022, Jaco stepped down as CEO and is now a member of the Board of Directors. He is now also focused on humanitarian projects as well as continuing to help Visualfabriq grow.
Carst Vaartjes
Carst co-founded Visualfabriq, and now serves as its Chief Innovation officer, responsible for the long-term product vision and functionality.
Prior to his role at Visualfabriq, he worked as a consultant for a wide range of FMCG manufacturers and retail organizations throughout Europe. As a project leader, architect, and consultant he has helped develop business intelligence and analytics strategies and implementations and won several awards from organizations such as QlikTech and Deloitte for creating and delivering innovative, ground-breaking projects.
He has designed and created innovative analytic solutions in working capital reduction, pricing optimization, supply chain visibility, procurement analytics, integrated forecasting, trade promotion management, and sales and marketing performance management.
Carst has a Master’s Degree in Business Economics from the Vrije Universiteit Amsterdam. He also has a TDWI CBIP certification at Mastery level and certifications in Managing Successful Programs (MSP) and Prince2.
Read all about our Trade Spend solution.
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Find how targets and funds integrate to activation planning
Improve accuracy in volume forecasting through machine learning
Maximize impact of marketing activations to build your brands
Download your free brochure on trade promotion management
Discover the only end-to -end, AI enhanced RGM platform in the world.
Let us show you how we unleash your excellence, so that you:
Base your commercial decisions on a one-number, fully integrated platform
Improve accuracy in volume forecasting through machine learning
Maximize impact of marketing activations to build your brands
Close the best deals with trade pricing and trade contract management.
Book a demo
Our CPG implementation specialist will answer all your questions and show the benefits of our software. They can also provide use cases specific to your situation and industry.
COMING EVENT - WEBINAR
January 16th
Let’s build your brand.
About this event
Visualfabriq’s Marketing Events is a module empowering marketing teams to manage marketing activations and events. We show you all about it in this 30 minute webinar.
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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Sign up for this event
You can find us here
- Amsterdam
- London
- New York
- Singapore
- Barcelona
- Johannesburg
- India
Arla + Visualfabriq
Arla was an early adopter of Visualfabriq's unique AI-powered SaaS software. Learn how they apply AI to enhance their commercial capabilities using a realistic growth framework.
Perfetti van Melle + Visualfabriq
Discover how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving promotion efficiency and effectiveness.
Reckitt + Visualfabriq
Learn how Reckitt Benckiser, a global producer of health, hygiene, and nutrition products, leverages Visualfabriq's software for claims management and sales process optimization.
Heineken + Visualfabriq
Discover how Heineken uses AI prediction models in the Visualfabriq tool and how this benefits the organization.
On-demand events
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How advanced analytics and AI are changing the game in CPG
Discover how AI can help you optimize trade spend, improve forecasting accuracy, and boost ROI—not by replacing human decision making, but by augmenting it.
Where strategy meets consumer: How to achieve the optimal promotion plan in CPG
Learn how to craft impactful CPG promotion plans that align with long-term goals and leverage consumer insights, competitive positioning, and portfolio strategy for continuous improvement.
AI strategies for empowering Sales: Redefining baseline ownership in CPG
Gain practical insights into leveraging AI strategies to empower your sales teams and redefine baseline ownership in the CPG sector.
The retail playbook: How CPGs can turn promotions into in-store activation triumphs
Dive into the nitty-gritty of promotions, waving goodbye to the old-school and saying hello to dynamic in-store activations that deliver.
The future of AI for Revenue Growth in CPG: Exploring next-generation technologies and trends
In this episode, we will take a closer look at the cutting-edge technologies and trends that are shaping the future of AI in the CPG industry.
AI for Promotions: Innovative modeling techniques for effective CPG campaigns
In this episode, we will explore the differences between AI-driven promotional modelling and traditional modelling techniques.
AI for Forecasting: best practices, real-life examples, and common pitfalls
In this episode, we will explore the best practices for AI-based forecasting, as well as common pitfalls to avoid. Learn from real-life examples and use cases showcasing the power of AI in forecasting.
Unlocking & combining data sources in CPG: pitfalls & benefits
Join us and gain valuable insights, practical strategies, and unlock the true potential of data in the CPG industry.
AI foundations for business: Leveraging AI for Revenue Forecasting and Optimization
In this event, you will explore AI and its practical applications in the CPG industry, gaining valuable insights into how it empowers strategic revenue growth.