Turn uncertainty into actionable scenarios

 

Capture, quantify, and manage what may happen — before it surprises the plan.

 

The Risks & Opportunities module helps CPG teams make uncertainty visible by translating potential upsides and downsides into explicit volume and financial scenarios, directly reflected in the Revenue Plan.

See how it works

Commercial risk, managed in silos

  • Risks and opportunities are captured in silos, scattered across slides, spreadsheets, and emails
  • Assumptions are implicit, making it hard to compare scenarios or align on impact
  • Financial and volume effects are unclear, until they materialize in results
  • Discussions repeat every cycle, without a consistent reference point


The result: reactive planning, recurring debates, and limited ability to prepare for what may happen.

 

Commercial manager reviewing trade budgets and customer investments

One system, built to grow with you

 

The Risks & Opportunities module combines flexibly with any other Visualfabriq module, feeding directly into Trade Promotions and the Revenue Plan wherever it's added. Start where it matters most and extend over time, without breaking how scenarios, plans, and outcomes connect.

This is what makes it a true single source of truth for uncertainty, not by integration, but by design:

  • Scenarios feed directly into the Revenue Plan, with no impact on baselines, pricing, or promotion logic
  • One scenario framework, one permission and governance layer
  • Assumptions and outcomes transparent, traceable, and auditable

Less ambiguity. Better preparedness. Decisions that reflect both what is committed and what may happen.

Because managing uncertainty only works when scenarios are explicit, comparable, and shared.

Trusted by leading CPG companies worldwide

Designed to improve preparedness, scenario clarity, and cross-functional alignment — helping teams manage uncertainty with confidence.

Perrigo
haleon
Heineken-2
Mars
Newell
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Decisions & Teams we connect

Setting the commercial direction

Decision
What is our integrated revenue ambition and path to delivery?
Typically involved teams
Commercial leadership, finance, RGM
How this solution helps
Aligns strategic revenue targets across pricing, promotions, and demand.

RGM teams
Planning and optimization

Decision
How do different commercial levers combine to deliver the plan?
Typically involved teams
RGM, finance, demand planning
How this solution helps
Connects all commercial assumptions into one coherent revenue plan.

RGM teams
Execution and course correction

Decision
Are we still on track to deliver the plan?
Typically involved teams
Commercial operations, analytics, leadership
How this solution helps
Tracks performance against plan and highlights emerging gaps.

RGM teams
Governance and improvement

Decision
How reliable is our planning process, cycle after cycle?
Typically involved teams
Finance, RGM, governance functions
How this solution helps
Creates accountability and continuous improvement across planning cycles.

RGM teams

What makes our risk and opportunity management different

Native alignment with the Revenue Plan
Every risk and opportunity is quantified directly in the same Revenue Plan the business already runs on, not in a slide deck off to the side. What might happen and what is already committed sit in one view, so trade-offs are real, not theoretical.
True SaaS that scales with ambition and complexity
No servers to manage, no upgrade cycles to plan around. The platform grows with your business, from one market to fifty, and new markets launch from proven, reusable configuration, often in days, not months.
Real-time financial insight before decisions are locked in
See the volume and financial impact of a risk or opportunity the moment you model it, before it ever reaches the plan. Every scenario gets judged on its real commercial merit, right when it matters most.
Native ERP integration, in both directions
Permissions, approvals and audit trails are built into the platform itself. Supported by Heimdall, every market stays compliant while teams keep preparing scenarios at full speed.
Native support for indirect and hybrid routes to market
Capture and quantify risks and opportunities for distributors, wholesalers and direct accounts within the same scenario framework. Every route to market gets the same rigor and the same visibility.
Native ERP integration, in both directions
Allocate and track funds for distributors, wholesalers and direct accounts within the same budget model. Every route to market gets the same rigor and the same visibility.
One commercial data model, not a patchwork of systems
Scenarios, demand, promotions and pricing all draw from the same live data, so every risk or opportunity is grounded in what is actually happening, not a guess reconciled later. That single foundation is what makes a scenario something you can act on, not just discuss.

Make uncertainty explicit — before it becomes reality

Start capturing risks and opportunities structurally today — and move from reactive to prepared planning over time.

See how it works