Visualfabriq awarded 7 Best-in-Class Category Distinctions - POI

September 30, 2025

Visualfabriq awarded 7 Best-in-Class Category Distinctions - POI

Driving innovation with Indirect RTM and Realm Management


Visualfabriq, a global leader in revenue management solutions for consumer-packaged goods (CPG) companies, continues to push the boundaries of enterprise planning with powerful new capabilities in Indirect Route-to-Market (RTM) and realm management. 

These innovations build on Visualfabriq’s commitment to delivering high quality tools that help CPG manufacturers optimize revenue, streamline operations, and adapt to evolving market dynamics. The newly introduced indirect-route-to-market capabilities empower organizations to create clarity in trade planning across distributor, wholesaler, and indirect retailer networks, while realm management enables more scalable governance across multi-market deployments—ensuring consistency, control, and agility at every level. 

“We’re proud to see our SaaS evolve in ways that directly address the needs of global CPG leaders,” said Koen Matthijs, CEO at Visualfabriq. “Indirect RTM and realm management are game-changers for companies operating across diverse markets and channels. These enhancements reflect our ongoing mission to simplify complexity and unlock smarter decision-making through data and AI.” 

Visualfabriq’s software suite was recently recognized with seven Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) Enterprise Planning and Retail Execution Vendor Panorama. These accolades underscore the company’s leadership in innovation, usability, and strategic vision.  

Visual-1 - Visualfabriqs best-in-class distinctions awarded by POI 2025-1

  1. Annual Operating Plan (AOP)

Visualfabriq empowers agile, top-down and bottom-up planning with seamless volume and trade target allocation across teams.  

  1. Data Management

Our BiFrost data integration centralizes and harmonizes enterprise data, ensuring accuracy, trust, and actionable insights for confident decision-making.  

  1. Enterprise Planning IBP/S&OP Capabilities

Visualfabriq enables demand, commercial, and finance teams to collaborate on a unified forecast. It delivers rich reporting ensuring insight-based decision making.  

  1. External Collaboration

Visualfabriq’s software drives cross-functional collaboration between manufacturers and retailers, driving efficiency and shared business outcomes.  

  1. Global Deployment

Visualfabriq’s deployment partners deliver rapid, standardized deployments worldwide, with flexible configuration for local market needs.  

  1. RGM for Tier 2 & 3 Organizations &/or Other Tier 1 International Geos

Visualfabriq supports revenue growth management for all company sizes, with tools tailored for diverse markets and rapid rollout.   

  1. TPMx Analytics, Dashboarding & Reporting

Visualfabriq provides intuitive analytics and dashboards for fast, actionable insights and effective, data-driven decisions. 


Furthermore, the independent analysis of POI mentions Heimdall, Visualfabriq’s recently launched realm management solution, stating it “centralizes control over configurations, users, and environments across markets, enabling global teams to scale faster, stay in control, and operate with confidence.” 

Additionally, POI Vendor Panorama 2025 notes that “With solid growth and continual UX enhancements based on client feedback, we anticipate that Visualfabriq will continue to be a strong option for manufacturers,” as evidenced by Visualfabriq’s expanding solution delivery in North America and other geographies. 

To read more about Visualfabriq’s capabilities, download the Enterprise Planning excerpt for Visualfabriq

 

 

To access the full POI 2025 Enterprise Planning Vendor Panorama report, click below: https://poinstitute.com/membership 

Membership includes complimentary passes to upcoming POI events including the POI Fall Hybrid Summit, November 12-14, 2025, having access to the quarterly POI Manufacturer Connect Share Group and much more.  For company/team membership, please contact Joanie Malin  ( jmalin@p-o-i.org ).