Perfetti van Melle + Visualfabriq

Driving trade promotion efficiency and effectiveness at Perfetti van Melle

Catch the recording of Niels Snoek’s presentation at the Visualfabriq User Event. As the Business Insights Manager at Perfetti van Melle, Niels reveals how one of the world’s largest manufacturers and distributors of confectionery and chewing gum is driving trade promotion effectiveness and efficiency. Don’t miss this chance to gain valuable insights and learn from the best in the industry!

Topics covered:

• Efficiency vs effectiveness in trade promotions
• Promotional project approach
• Creating win-win scenarios with retailers
• Success factors for trade promotions
  
  

“After sharing our best practices we analyzed our promotions and found multiple win-win opportunities” – Niels Snoek

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