Trade promotion management is the process of planning, managing and executing trade promotions. Usually, the sales team is in the lead, aligning internally with marketing, category, demand and finance teams. As the point of execution often is a store or online seller, accounts are also involved in the process. Trade Promotion management solutions enable sales teams to efficiently plan their promotions, manage approvals and integrate the input into demand forecasts, financial outlooks and ERP systems. Advanced promotion planning tools have integrated trade promotion optimization, meaning that users can pre- and post-evaluate their promotional strategy and improve their plans to drive revenue and profit, often helped by AI.

Trade promotion optimization is the process of continuous improvement of promotional effectiveness and efficiency, driving increased ROI. TPO is a continuous loop: following execution of a promotion, learnings are captured to improve future promotions.

Whilst in the past this was often a manual process, today there is trade promotion management software like Visualfabriq’s to support sales teams. The Trade Promotion Master integrates the data sources that in the past were manually combined, such as ex-factory volumes, syndicated and Electronic Point of Sales (EPoS) data.

Supported by enhanced AI, trade promotion optimisation delivers continuous feedback: when a user creates a new promotion, all learnings from past promotions are used to propose the optimal scenario. Trade promotion optimization solution, therefore, is no longer a standalone process: with Visualfabriq, optimization is available at all time, without effort.

Absolutely! Integration between Visualfabriq and a customer’s ERP system is a standard phase of our deployment approach. As Visualfabriq’s aim is to remove all manual administration, it makes sure that the trade promotion management solution is your one stop shop: plan and approve to trigger a message.

At Visualfabriq the security of client’s data is paramount. Therefore, Visualfabriq is fully certified for:

ISO 27001 – ISO/IEC 27001

SOC 1 – SOC 1SM

SOC 2 – SOC 2

Visualfabriq supports the integration of all ERP systems. Integration works both ways: the platform pulls in master data and sends pricing, conditions and volumes.

Visualfabriq also integrates in-market data: syndicated data (such as Nielsen, IRI), Electronic Point of Sales (EPoS) data. Even weather reports, to explain why your Ice Cream promotion suddenly did much better during the heatwave.

Absolutely! It’s clear that setting thresholds for prices and discounts can be key to maintain a minimum level of profitability. Visualfabriq supports floor price management and can incorporate floor prices in warning messages and approval flows.

Governance and compliance are key in the CPG industry. Every change made in the Trade Promotion Master is fully captured in a logbook. This logbook is available on the platform, to track actions. But rest assured, there won’t be any surprises. The Visualfabiq promotion management tool has a role based workflow. This means that organizations determine themselves who is allowed to perform what action. It is also possible to add approval rules such as thresholds. All to make sure any action on the platform is entirely audit proof.

It definitely does! The Trade Promotion Master fully integrates with the Visualfabriq Claims module.

Of course! Visualfabriq knows there are things that might happen, but that should not be in ERP just yet. However, representation in the revenue forecast is key: an account that threatens to pull a promotion of the calendar, or the chance to have an additional promotion in place. Visualfabriq enables commercial teams to simply capture risks and opportunities and make them visible throughout the software.

Absolutely. The unique Bifrost data integration layer enables customers to both load data to the software and extract reports for use in external solutions.

RSP’s are managed centrally in the Visualfabriq software. They can be used throughout the software where relevant.